Why Dollar Shave Club created an ad agency staffed by its customers
Dollar Shave Club formed an ad agency called the Order of the Blade to handle creative on a new campaign.
Creativity
View AllView All17 creative campaigns to know about today
See Ray-Ban’s foray into Korean pop culture, Titan Casket’s “Heavenly Guarantee” and Tubi’s genre-forward fall campaign.
Future of Advertising 2030
View AllWhy agencies in 2030 will need chief trust officers
As trust replaces attention as the key brand metric, agencies will appoint chief trust officers to embrace risk while safeguarding credibility.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllWhy agencies in 2030 will need chief trust officers
As trust replaces attention as the key brand metric, agencies will appoint chief trust officers to embrace risk while safeguarding credibility.
The best dating apps in 2030 will offer cultures, not just features
Winning apps will succeed by using branding to shape distinct, emotionally resonant dating cultures.
5 rules for rebranding without losing your loyal customers
A successful rebrand requires clear goals, audience input, internal alignment and a plan to manage discomfort and feedback.
Marketer’s Brief Podcast
View AllThe case for brand-agency marriage counseling—and why it’s so valuable before launching a review
Instead of an account review, consultants are recommending brand-agency counseling. Ad Age senior agency reporter Lindsay Rittenhouse goes inside the process.
Gen Z Marketing
20 brands catching Gen Z’s attention right now
Poppi, SoFi, Coinbase, Revolve and Timberland are among the brands generating interest from Gen Z.
