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  • Self Made: Inspired by the Life of Madam C.J. Walker

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Self Made: Inspired by the Life of Madam C.J. Walker


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Now a Netflix series starring Octavia Spencer, Self Made (formerly titled On Her Own Ground) is the first full-scale biography of “one of the great success stories of American history” (The Philadelphia Inquirer), Madam C.J. Walker—the legendary African American entrepreneur and philanthropist—by her great-great-granddaughter, A’Lelia Bundles.

The daughter of formerly enslaved parents, Sarah Breedlove—who would become known as Madam C. J. Walker—was orphaned at seven, married at fourteen, and widowed at twenty. She spent the better part of the next two decades laboring as a washerwoman for $1.50 a week. Then—with the discovery of a revolutionary hair care formula for black women—everything changed. By her death in 1919, Walker managed to overcome astonishing odds: building a storied beauty empire from the ground up, amassing wealth unprecedented among black women, and devoting her life to philanthropy and social activism. Along the way, she formed friendships with great early-twentieth-century political figures such as Ida B. Wells, Mary McLeod Bethune, W.E.B. Du Bois, and Booker T. Washington.
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Editorial Reviews

Review

“A fascinating book about a fascinating woman.”
USA Today

“The life of Madam C. J. Walker is one of the great success stories of American history. . . . [This is] the first full-blown biography of an amazing woman.”
The Philadelphia Inquirer

“Well-paced and well-written . . . as much social history as biography, filled with the detail and texture of culture and politics.”
The New York Times

About the Author

A’Lelia Bundles is the author of New York Times Notable Book and bestseller On Her Own Ground: The Life and Times of Madam C.J. Walker.A former ABC News Washington, DC, deputy bureau chief and an Emmy Award–winning producer, she participated in residencies at Yaddo and MacDowell while writing Joy Goddess. Visit her website at ALeliaBundles.com or on Instagram at @ALeliaBundles.

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About the author

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A'Lelia Bundles
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A'Lelia Bundles's fifth book -- Joy Goddess: A'Lelia Walker and the Harlem Renaissance -- was published by Scribner on June 10, 2025. This revealing new biography about Bundles's great-grandmother reframes the narrative of Walker's international travels, philanthropy, parties and friendships with some of the most famous musicians, writers, actors and artists of the 1920s. On Her Own Ground: The Life and Times of Madam C. J. Walker (Lisa Drew Books/Scribner) was a NY Times 2001 Notable Book, a Hurston-Wright/Borders Books Legacy Award finalist, a Black Caucus of the ALA honor book and received the Association of Black Women Historians 2001 Letitia Woods Brown Prize for the best book on black women's history.

On Her Own Ground is a work of non-fiction with carefully researched and documented facts about Walker's life. "Self Made," the four-part Netflix series that premiered on March 20, 2020, was "inspired by" On Her Own Ground but is a work of fiction.

Bundles has written two young adult biographies: All about Madam C. J. Walker (Cardinal Publishing/Blue River Press, 2018) and Madam C. J. Walker: Entrepreneur (Chelsea House, 1991), the first book length biography of Walker which received a 1992 American Book Award from the Before Columbus Foundation. Madam Walker Theatre Center: An Indianapolis Treasure (Arcadia 2013) tells the story of one of the two National Historic Landmarks associated with Walker's legacy. Bundles's essay, "The Armor We Still Need," is included in Rochelle Riley's The Burden: African Americans and the Enduring Impact of Slavery (Wayne State University Press, 2018).

Bundles is a former network television executive and producer, who enjoyed a 30 year career with ABC News and NBC News. She is a former chair of the National Archives Foundation board, a former vice chair of Columbia University's board of trustees, a member of several boards including Indiana Landmarks, the Schlesinger Library at the Harvard Radcliffe Institute for Advanced Study, the March On Festival and Columbia Global Reports.