A monumental, museum-like space, surrounded by marble statuary became the setting for Gucci Primavera, Demna's first fashion show for the House.

A monumental, museum-like space, surrounded by marble statuary became the setting for Gucci Primavera, Demna's first fashion show for the House.

A monumental, museum-like space, surrounded by marble statuary became the setting for Gucci Primavera, Demna's first fashion show for the House.

Small improvements

- Minor improvements

Gucci Icons section

- Minor improvements

- Minor improvements

Fall Winter 2025 Fashion Show experience including Runway Spatial Photos, Fashion Show video and Backstage Beauty Experience with a step-by-step guide to achieve the makeup looks crafted by Dame Pat McGrath.

- Minor improvements

- Minor improvements

A fresh update to the Gucci App on Apple Vision Pro takes the Gucci Gift campaign to the next level. Users can now dive deeper into the campaign’s world with an interactive experience, where they can explore videos and visuals, and discover the carefully curated product selection, all while virtually stepping into the festive settings of each chapter. The journey begins as the iconic red elevator doors of The Savoy Hotel open, transporting viewers into the distinctive worlds of each chapter. From the storied grandeur of The Savoy, to serene mountain landscapes, to the warmth of family gatherings, and the magical nights in Florence, each chapter offers an immersive experience that seamlessly blends imagery with product discovery. This innovative activation redefines connection, aligning with the campaign’s theme of meaningful bonds and shared moments.

A fresh update to the Gucci App on Apple Vision Pro takes the Gucci Gift campaign to the next level. Users can now dive deeper into the campaign’s world with an interactive experience, where they can explore videos and visuals, and discover the carefully curated product selection, all while virtually stepping into the festive settings of each chapter. The journey begins as the iconic red elevator doors of The Savoy Hotel open, transporting viewers into the distinctive worlds of each chapter. From the storied grandeur of The Savoy, to serene mountain landscapes, to the warmth of family gatherings, and the magical nights in Florence, each chapter offers an immersive experience that seamlessly blends imagery with product discovery. This innovative activation redefines connection, aligning with the campaign’s theme of meaningful bonds and shared moments.

- Compatibility with VisionOS 2.0

- Compatibility upgrade for VisionOS 2.0

- Introduction of multiple chapters dedicated to Gucci Icons - Introduction of new 3D environments showing the house of the Gucci Archive - Introduction of new interactive gestures and steps to follow to succeed in the experience - Seamless transition between mixed and virtual reality

Subtitles are now available in English, Simplified Chinese, Traditional Chinese, French, Italian, Korean and Spanish