Category: Generative AI

In this post, we demonstrate how to use Amazon Bedrock and LangGraph to build a personalized customer support experience for an ecommerce retailer. By integrating the Mistral Large 2 and Pixtral Large models, we guide you through automating key customer support workflows such as ticket categorization, order details extraction, damage assessment, and generating contextual responses.

In this post, we demonstrate how Amazon Bedrock Guardrails helps block harmful and undesirable multimodal content. Using a healthcare insurance call center scenario, we walk through the process of configuring and testing various guardrails.

With the increasing adoption of Amazon Bedrock, optimizing costs is a must to help keep the expenses associated with deploying and running generative AI applications manageable and aligned with your organization’s budget. In this post, you’ll learn about strategic cost optimization techniques while using Amazon Bedrock.

At Kepler, a global full-service digital marketing agency serving Fortune 500 brands, we understand the delicate balance between creative marketing strategies and data-driven precision. In this post, we share how implementing Amazon Q Business transformed our operations by democratizing AI access across our organization while maintaining stringent security standards, resulting in an average savings of 2.7 hours per week per employee in manual work and improved client service delivery.

In this post, we demonstrate how to use the Open AI Whisper foundation model (FM) Whisper Large V3 Turbo, available in Amazon Bedrock Marketplace, which offers access to over 140 models through a dedicated offering, to produce near real-time transcription. These transcriptions are then processed by Amazon Bedrock for summarization and redaction of sensitive information.

Contextual retrieval enhances traditional RAG by adding chunk-specific explanatory context to each chunk before generating embeddings. This approach enriches the vector representation with relevant contextual information, enabling more accurate retrieval of semantically related content when responding to user queries. In this post, we demonstrate how to use contextual retrieval with Anthropic and Amazon Bedrock Knowledge Bases.

In this post, we’ll explore how to combine Amazon Bedrock prompt caching with Claude Code—a coding agent released by Anthropic that is now generally available. This powerful combination transforms your development workflow by delivering lightning-fast responses from reducing inference response latency, as well as lowering input token costs.

We’ve witnessed remarkable advances in model capabilities as generative AI companies have invested in developing their offerings. Language models such as Anthropic’s Claude Opus 4 & Sonnet 4 and Amazon Nova on Amazon Bedrock can reason, write, and generate responses with increasing sophistication. But even as these models grow more powerful, they can only work […]

When a regulatory body like the US Food and Drug Administration (FDA) introduces changes to regulations, organizations are required to evaluate the changes against their internal SOPs. When necessary, they must update their SOPs to align with the regulation changes and maintain compliance. In this post, we show different approaches using Amazon Bedrock to identify relationships between regulation changes and SOPs.

Non-conversational applications offer unique advantages such as higher latency tolerance, batch processing, and caching, but their autonomous nature requires stronger guardrails and exhaustive quality assurance compared to conversational applications, which benefit from real-time user feedback and supervision. This post examines four diverse Amazon.com examples of such generative AI applications.