The Launch of the 11^th AR/VR Studio Builds on a Broader CBS Television Stations Initiative Bringing Advanced Technology to Major Markets Across the Country

Chief Meteorologist Ahmad Bajjey in CBS Detroit’s New AR/VR Studio

DETROIT – April 20, 2026 – CBS Detroit announces it will debut the first‑ever Augmented Reality/Virtual Reality (AR/VR) technology-driven studio, today, Monday, April 20, during the 5:00 PM newscast, with AR/VR-enhanced weather forecasting, marking a major investment in immersive storytelling and next-generation journalism.

The AR/VR experience will premiere during the weather segment, led by chief meteorologist Ahmad Bajjey, providing viewers with a more dynamic and visual way to understand forecasts and weather conditions.

“Having seen firsthand how AR/VR strengthens local journalism, it’s especially meaningful to bring this technology to Detroit,” said Jennifer A. Lyons, regional president and general manager of CBS Detroit and CBS Chicago. “It powerfully enhances storytelling – making complex information clearer, more engaging and more immersive – while allowing us to elevate how we explain, visualize and connect with the communities we serve.”

As part of a broader commitment by CBS Television Stations to invest in local journalism, CBS Detroit joins a growing group of CBS owned stations nationwide to launch AR/VR technology, becoming the 11^th station to debut an immersive AR/VR studio.

“This is a big moment for Motown,” said Kennan Oliphant, station manager and vice president of news at CBS Detroit. “Detroit has always been a place of innovation and creativity, and this investment aligns with that legacy. Being the only station in the market using AR/VR technology allows us to push forward with journalism that is modern, thoughtful and focused on the community we serve.”

As the technology continues to roll out, CBS Detroit plans to expand AR/VR use into additional newscasts, including morning programming and into immersive storytelling areas such as sports and other news coverage later this summer.

***

Media Contact:

Elita Fielder Adjei, SVP, Communications, CBS Television Stations

Elita.adjei@paramount.com