Native Integration
Bitly and Google Sheets Integration
Create, manage, and track Bitly short links directly in Google Sheets. Turn your spreadsheets into a centralized hub for link management and campaign tracking.
What you can do with Bitly and Google Sheets
- Shorten URLs in bulk without leaving your spreadsheet.
- Track click performance alongside your campaign data.
- Organize short links by campaign, channel, or team in one place.
- Generate branded links that build recognition and trust.
How Bitly works with Google Sheets
Native integration
Google Sheets connects directly to Bitly through the Advanced URL Shortener add-on. This built-in integration lets you create and manage Bitly links right from your spreadsheet.
- Convert long URLs to Bitly short links in any cell.
- Access your existing Bitly links and analytics within Google Sheets.
- Bulk shorten hundreds of URLs in a single operation.
How to get started
Getting started with Bitly and Google Sheets takes just a few minutes.
Create a free Bitly account or sign in to your existing account.
Install the Advanced URL Shortener add-on from the Google Workspace Marketplace.
Connect your Bitly account and start shortening URLs directly in your spreadsheet.
Common use cases
Campaign tracking
Manage all your marketing campaign links in one spreadsheet and monitor performance over time.
Bulk link creation
Shorten hundreds of URLs at once for large-scale email, social, or advertising campaigns.
Team collaboration
Share a centralized link library with your team so everyone works from the same source.
Reporting and analysis
Pull click data into your spreadsheet to build custom reports and track campaign results.
Who this is for
Marketing teams
Manage campaign links at scale and track engagement without switching between tools.
Operations managers
Standardize link creation across departments and maintain a single source of truth for URLs.
Agencies
Organize client campaigns in separate sheets while keeping all links trackable and branded.
Data analysts
Combine link performance data with other metrics to build comprehensive campaign reports.
Limitations and considerations
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The add-on requires a Bitly account, and some features may depend on your subscription plan.
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Bulk shortening speeds may vary based on the number of URLs and your connection.
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Custom domains and advanced analytics require a paid Bitly plan.
Other integrations and workflows
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
