Third-Party Integration
Bitly and LinkedIn Integration
Use no-code automation to connect Bitly and LinkedIn so every link you share is branded, trackable, and tied to real performance data.
What you can do with Bitly and LinkedIn
- Shorten and brand every link you post on LinkedIn so your URLs stay consistent with your domain.
- Track how many clicks each LinkedIn post generates, broken down by date, location, and device.
- Automatically create a new Bitly short link each time you publish or schedule a LinkedIn post.
- Compare click performance across LinkedIn campaigns using Bitly Analytics to see which content drives the most engagement.
How Bitly works with LinkedIn
Connect via no-code automation
This is a third-party integration that works through automation tools like Zapier. No code is required to set it up or run it.
- Trigger Bitly link creation automatically whenever a new LinkedIn post goes live.
- Send Bitly link data to other tools in your stack as part of a larger automated workflow.
- Keep your Bitly and LinkedIn activity in sync without manually moving data between platforms.
How to get started
Getting started with Bitly and LinkedIn takes just a few minutes using no-code automation.
Create a free Bitly account at bitly.com and connect your custom domain if you have one.
Set up an account with an automation tool that supports both Bitly and LinkedIn, then authenticate both platforms.
Build a workflow that triggers Bitly link creation based on your LinkedIn activity and turn it on.
Common use cases
Campaign tracking
Automatically generate a unique Bitly link for each LinkedIn campaign post so you can measure clicks separately from other channels.
Content distribution
Share blog posts, reports, or product pages on LinkedIn with branded short links that reinforce your domain on every share.
Lead generation
Route LinkedIn audiences to a specific landing page and track how many people click through from each post or sponsored update.
Performance reporting
Pull Bitly click data into a reporting workflow to include LinkedIn link performance alongside metrics from other platforms.
Who this is for
Marketing managers
Track the exact click volume each LinkedIn post generates and report on which content formats produce the most consistent results.
Social media managers
Keep every LinkedIn link branded and measurable without adding manual steps to your publishing process.
Demand generation teams
Connect LinkedIn link clicks to campaign data so you can see how paid and organic posts contribute to pipeline.
Agencies
Manage Bitly links for multiple client LinkedIn accounts from one place and share click reports with clear attribution data.
Limitations and considerations
-
This integration requires a third-party automation tool to connect Bitly and LinkedIn, which may involve a separate subscription.
-
Automation workflows depend on the capabilities of the tool you choose, so available triggers and actions will vary.
-
LinkedIn's API policies may limit which post types or account types are available to automate, depending on your plan.
-
Click data in Bitly reflects traffic to your short links but does not include LinkedIn's native post analytics such as impressions or reactions.
Bitly and LinkedIn integration FAQs
Other integrations and workflows
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.