Native Integration

Bitly and Twitch Integration

Share short links and QR Codes with your viewers directly from the Twitch Creator Dashboard. Track clicks and scans as they happen during your stream.

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What you can do with Bitly and Twitch

Create branded short links during live streams and share them with your audience in real time.
Generate QR Codes that viewers can scan from their phones while watching your stream.
Use your custom domain to maintain consistent branding across all shared links.
Monitor click and scan activity as it happens, so you know which content resonates with your audience.
Review detailed performance data after your stream ends to inform future content decisions.

How Bitly works with Twitch

Native integration

Bitly connects directly to Twitch through an official extension built by Bitly. Authenticate your Bitly account once, and you can create and share links without leaving the Creator Dashboard.

Access Bitly link and QR Code creation tools from within Twitch's native interface.
Showcase links and QR Codes directly in your stream overlay for viewers to act on.
Sync engagement data automatically to your Bitly account for unified reporting.

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How to get started

Getting started with Bitly and Twitch takes just a few minutes.

Create a free Bitly account to access link shortening and QR Code tools.

Authenticate your Bitly account through the Twitch Creator Dashboard.

Start creating short links and QR Codes to share with your audience during streams.

Common use cases

Affiliate links

Share trackable affiliate links during product reviews or sponsored segments and measure which mentions drive the most clicks.

Merch drops

Display a QR Code when announcing new merchandise so viewers can scan and purchase without typing a URL.

Donation drives

Create a short link for charity streams and track contributions in real time as your community responds.

Social follows

Share branded links to your other platforms during stream and see which channels attract the most interest from your audience.

Who this is for

Streamers

Share links and QR Codes with your audience during live broadcasts and understand which content drives the most engagement.

Content creators

Track how your community interacts with affiliate links, merch pages, and promotional content across streams.

Gaming organizations

Manage branded links for multiple streamers and measure campaign performance from a single dashboard.

Brands and sponsors

Provide streamers with trackable links for sponsored content and access click data to evaluate campaign reach.

Limitations and considerations

Custom domains and advanced analytics require a paid Bitly plan.
The extension displays links and QR Codes in the Twitch overlay, which may vary in appearance across different stream layouts.
Historical performance data syncs to your Bitly account after the stream ends, not during.