Bacardi

Every bottle tells a story. Over time, the looks of BACARDÍ®, DEWAR’S® and MARTINI® have evolved—reflecting new eras and new moments to celebrate. What hasn’t changed is the craftsmanship and quality of spirit inside, proudly carried forward from our founders to today. Swipe to journey through the decades 👉

Progress isn’t a campaign, it’s a commitment. For us, that means constantly rethinking how we operate: finding ways to work more efficiently, partnering with certified suppliers, and making decisions that support a healthier, more sustainable world. The goal isn’t perfection—it’s progress, every single day. This #earthday, we’re reflecting on how far we’ve come and where we’re headed next. Because real impact doesn’t happen overnight—it’s built through consistent, intentional choices. A reminder for all of us: small shifts lead to meaningful change.

Where fashion, film, and cocktail culture collide—GREY GOOSE® understood the assignment With their collaboration on “The Devil Wears Prada 2,” the brand steps seamlessly into the world of runway, bringing its signature craftsmanship to one of  fashion’s most iconic universes. From immersive pop-ups across New York City to in-theater activations and limited-edition packaging, this is storytelling that lives far beyond the screen. And at the center of it all lives The Devil’s Roast—a reimagined Espresso Martini, finished with gold dusted coffee beans and just the right amount of attitude. Because this isn’t just a collaboration, it’s a cultural moment. Florals for spring? Groundbreaking. But a cocktail paired with a moment this chic? Now that’s worth talking about. Strut your way to read more at the link below, and see #TheDevilWearsPrada2, in theaters May 1. https://lnkd.in/eNg2TrWt

Let’s raise a dram to our latest Scotch whisky champions! 🥃 Congratulations to Jacqui Seargeant and Tom Swift of Bacardi on their induction into the Keepers of the Quaich —an esteemed, invitation-only society honoring those who safeguard and champion Scotch whisky around the world. Jacqui and Tom now join a distinguished group of Bacardi colleagues who have earned this honor over the years. Today, we celebrate all our Keepers across the Bacardi family for their passion, expertise, and enduring contributions to Scotch whisky. Slàinte! Credit: Shannon Tofts Photography

Six years and we’re still raising the bar. Bacardi USA has once again been named “Best Large Spirits Supplier” at the 2026 Vibe Conference, marking our sixth consecutive win at one of the on‑premise beverage industry’s most respected events. What makes this recognition meaningful is that it’s awarded by national account operators, reflecting the strength of our partnerships, service excellence, and continued commitment to those we work alongside every day. Ikem Adotama Sophia Medeiros Zenia Phyun Julien Lafond Steve Messer Ivica C. Colin Falck Rohith Reddy

Water stewardship is a cornerstone of our global corporate sustainability strategy. This #WorldWaterDay, we celebrate our commitment to protect this precious resource. From Puerto Rico to India, we are scaling solutions that prioritize resource efficiency and community resilience. This includes saving water through rainwater capture at our BACARDÍ rum distillery, restoring land in Jalisco, and protecting the delicate biodiversity of the River Test in Hampshire. In India, our work, including a partnership with SayEarth NGO, helps support local ecosystems by rejuvenating water sources, planting trees and establishing mini dense forests to support groundwater recharge and soil stability. At Bacardi we are committed to protecting our People & Planet. #BacardiLife #GoodSpirited 

Craft recognizes craft. So when it came time to create something truly flawless, there was only one choice for tequila PATRÓN®: Guillermo del Toro.   Introducing “The Perfect Pour.”   Shot in one continuous take, this film is a feat of precision and artistry. Motion capture performers brought skeletons to life, creating a world that feels both handcrafted and technically masterful.   Like PATRÓN® itself, this collaboration celebrates authentic Mexican craft:  meticulously made and obsessively executed. To greatness. To craft. To never compromising.

When the beat hits, do what moves you. BACARDÍ® rum has teamed up with Puerto Rican music legends for an exclusive, fresh spin on a merengue classic—because life is better with a beat.  In collaboration with Puerto Rican director and creative powerhouse Alfred Marroquin, TAINY is launching a track teaser for his reimagined version of the beloved Latin classic “Tu Sonrisa” by Elvis Crespo in a lively 30-second campaign film. Filled with scenes of everyday celebration, the video brings the energy of Puerto Rico, the island where BACARDÍ® rum is crafted, while also reflecting the shared rhythms and joy found across Latin culture for a new generation of music lovers. #BACARDI #DoWhatMovesYou

Today we’re celebrating International Women’s Day by spotlighting Nicole Zukowski, Chief Supply Chain Officer. In a traditionally male-dominated industry, Nicole has built her career on authenticity and impact, reminding others to “grow where you’re planted” and make a difference wherever you are. At Bacardi, where 45% of leadership roles are held by women, we believe progress happens when leaders champion equal opportunity, nurture talent, and lead in their own authentic way. Today and every day, we celebrate the women driving our business forward and inspiring the next generation. To learn more about Nicole and her journey click below: https://lnkd.in/ebqt4DkR