Founded in 1972, DAC has spent more than 50 years connecting brands with their audiences—wherever they are. As a full-funnel media agency, we bring together global strategy and local insight to deliver powerful outcomes that drive real business growth. What sets us apart is our people. We invest in bright minds, approach complex challenges with curiosity and courage, and work closely with our clients as true partners. Our analytics center of excellence, Proove by DAC, strengthens this work by turning data into clarity, confidence, and bold business decisions. Powered by proprietary platforms like IRIS for data-driven insights, TotalSERP for organic search impact, and our Local Search Platforms for local visibility, we combine technology and human expertise to help brands move forward.
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DAC is hiring a Senior Account Manager in our Toronto headquarters! 🚀 We're looking for someone with 6–8 years of digital marketing agency experience, a passion for client success, and expertise managing integrated marketing campaigns from strategy through execution. Interested in learning more? Send me a message or apply here: https://lnkd.in/gUnbWWMx
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Fun two days at London's Excel for DMWF. I enjoyed my speaking slot yesterday discussing why media personalisation is near impossible and how localisation is, and can be, the answer. (There were more than just the 3 heads you can see in the photo in the audience, honest. I'm blaming Michael Maslona's photo skills!) I took the audience through how we at DAC plan a local up strategy and showed examples of creative execution. The summary points: 1. Put the customer first – Be relevant, make it easy to convert. Too many brands add clicks to the journey or don't give the user the user journey they've asked for. 2. Business first thinking – Media strategy designed to maximise revenue. Budgets are limited so focus on where you can drive the biggest impact. 3. Keep control of media decisions – Less reliance on catch all approach. Google and Meta want you to leave it the algorithm, but why do you need to if you have all the info? 4. One size fits all is not going to drive the growth you need. Brands need growth but marketing budgets are flat or reduced. 5. Continuous testing powered by MMM. Our job is never over as media and user behaviour is constantly changing.
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POSSIBLE Miami, year four for us and it gets bigger every time. But what I keep coming back to is not the scale, but how small it can feel once you find your people. Between our cabana drop-ins, hosted conversations, Soho House dinners, and the kind of run-ins that turn into real catch-ups, you start to see the same faces in the best way. Over a few days, those moments stack up across completely different settings and feel like something more than just a packed industry event. That’s what makes POSSIBLE special to me. It brings together some of the brightest minds in our space, but more importantly, it creates space for real relationships. Already looking forward to doing it all again next year 🥂 DAC
DAC reposted this
A strong reminder that when senior marketers get in a room together, the conversation gets real, fast. The second Toronto C-Suite Marketing Summit was full of smart, honest discussion about where marketing is headed and what leaders are being asked to navigate right now. More than anything, this summit showed the value of bringing experienced leaders together to share ideas, challenge each other, and talk openly about what this moment demands. Thank you to DAC, m&h and all those in attendance. Photo credit: Carousel Media
You’re investing in AI… but are your SEO priorities still aligned? In this on-demand webinar, hosted by our partners at Search Engine Journal, Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search, Orli Millstein, Director, Content Strategy, and Alex Hernandez, Associate Director, SEO, share how to structure your approach across traditional and AI-driven search to maximize impact, without spreading your efforts too thin. Gain practical guidance to clarify your decisions and move forward with confidence. Watch the webinar here: https://lnkd.in/eknYYWEz #SEO #AISearch #DigitalMarketing #SearchStrategy #MarketingInsights #HeroNA
AI isn’t magic, and data alone won’t make it smart. In the first episode of Shift Happens, Nasser Sahlool and Dan Temby unpack why simply plugging AI into a dataset won’t deliver meaningful insights. Without curated, connected, and well-described data, teams end up chasing their tails instead of driving real impact. Getting AI to work means building the right foundation first, not skipping straight to the hype. Stream DAC’s new podcast, Shift Happens on all listening platforms 🎧 https://lnkd.in/eXzSNDe7 #DACPodcast #MarketingPodcast #Analytics #MarketingStrategy #Strategy #Podcast #HeroNA
L'IA n'est pas magique, et les données seules ne suffisent pas à la rendre intelligente. Dans le premier épisode du balado Shift Happens, Nasser Sahlool et Dan Temby expliquent pourquoi il ne suffit pas d’injecter quelques prompts d’IA à vos données pour obtenir des informations pertinentes. Des données bien sélectionnées, correctement connectées et bien décrites sont nécessaires pour générer un impact réel. Bref, en IA, sans les bases adéquates, on risque fort de tourner en rond. Écoutez le nouveau balado de DAC, Shift Happens (en anglais uniquement), sur toutes les plateformes d'écoute 🎧. https://lnkd.in/eMZ3kEJX #DACPodcast #PodcastMarketing #Analytique #StratégieMarketing #Stratégie #Podcast #HeroQE
⚡ AI Max ya está aquí. ¿Estás listo para utilizarlo y sacarle provecho? Echa un vistazo a esta guía para descubrir qué es, por qué importa y cómo implementarlo en tus campañas. ¿Quieres saber más? 👉 Haz clic para leer el blog completo escrito por Jenna Watson: https://lnkd.in/eu3n_Wh6 #DigitalMarketing #PaidSearch #GoogleAds #AIinMarketing #SearchStrategy #blog