DECIEM | THE ABNORMAL BEAUTY COMPANY

From in-house research to the global stage! This April, DECIEM showed up at in-cosmetics Global 2026 in Paris - one of the leading international conferences for cosmetic science and innovation. Carla O'Connor, PhD, Senior Director of Clinical Research at DECIEM, presented our approach to clinical validation, sharing how we translate ingredient discovery into substantiated, real-world outcomes through rigorous study design and meaningful testing frameworks. Cristina Dislich Ropke, VP Global Innovation, also participated as a judge for the Innovation Zone Best Ingredient Awards (Active Category), helping evaluate some of the most promising ingredient innovations shaping the future of cosmetics. Participating in global scientific forums like In-Cosmetics allows us to both contribute to and learn from the researchers, formulators, and thinkers advancing the field. It’s also a reflection of how we’ve always approached science at DECIEM - with rigour, transparency, and a commitment to evidence. We’re proud to be part of the conversations shaping the future of evidence-based skincare and to continue strengthening our scientific voice by showing up, sharing our work, and engaging with the broader scientific community.

As we celebrate our birthday this month with our community, we’re also mindful that all of this is made possible by the planet we live on. This April, alongside giving back to our community, we’re also giving back to a charity whose values closely align with ours - One Earth. They’re supporting work in the Leuser Ecosystem in Sumatra, Indonesia - a UNESCO World Heritage Site, and one of the last places on Earth where orangutans, rhinos, elephants, and tigers still coexist in the wild. This biodiversity hotspot is under threat from deforestation, illegal palm oil expansion, logging, and development. Protecting it means supporting not just biodiversity, but the ecosystems and communities that depend on it. We’ll be making a $100,000 CAD birthday donation to support this work. Because meaningful progress takes time - and requires long-term thinking, credible science, and collective action. Learn more at deciem.com/oneearth

こんにちは, Osaka! 🇯🇵 Our Mini Mart is open this week only, and we’re excited to see you. 📅April 23 - 29 📍1-11-8-101 Minamihorie, Nishi-ku, Osaka 🕚11 a.m. - 7 p.m. JST

"The Abnormal Birthday Party is a month-long celebration of community, and an opportunity to give back to the brand’s loyal fan base via a month-long discount across all brands and products. By shifting its annual discount to April, DECIEM can centre its 23 per cent saving into a community-led moment, rooted in gratitude rather than urgency." Thank you 7NEWS Australia for featuring us! Be sure to check out the full article via https://lnkd.in/eRHKExEu and explore 23% off all of our products via DECIEM.com <3

"If you don’t like face oils, this will change your mind. It sinks in instantly, leaving skin feeling soft, smooth and properly hydrated without any heaviness or greasiness. I use it as a final step to seal everything in and it consistently makes my skin look healthier, calmer and more balanced." Thank you SheerLuxe for including The Ordinary 100% Plant-Derived Squalane as one of your Beauty Products Under £10 hit list. Be sure to check out the full article here: https://lnkd.in/edHK2nzV Discover The Ordinary 100% Plant-Derived Squalane via theordinary.com <3

Last month, we celebrated the launch of The Ordinary Rice Lipids + Ecotin Microemulsion at our immersive pop-up in London, in collaboration with UNLOCKED 🔓 We've been so thrilled by the response to our ultra-lightweight moisturizer, and a huge thanks to all of you who stepped into our world to learn more about your most-loved formulations. Until next time! 🤍

In April, it's business abnormal, with generosity all around ✨ April is our birthday month, a reminder of another year of living, learning, and growing.
In a society that sometimes teaches us to fear aging, we choose to see it differently. So we're celebrating our birthday, and that we grew up together, with 23% off* on all DECIEM brands, birthday surprises (the return of an old favourite) and an abnormal birthday bundle, because some things just go together. This birthday month is all about you, our community. The ones who share our curiosity for science, who have been part of our journey as we've evolved, and who seek transparency as we do. Growth doesn't happen alone. And it wouldn't be a party if you weren't part of it.  This is The Abnormal Birthday Party. *Abnormal Birthday Promotion only available on DECIEM websites and stores from April 1st to 30, 2026. Limits apply. While supplies last. Not valid outside offer period. Not combinable with other offers except where stated. Subject to change/cancellation without notice. Full T&Cs apply, see https://lnkd.in/esbpNzfq  

With your help, over 13,000 new trees will be planted this season. Together, we supported verified restoration projects with @veritreeofficial, projects designed for long-term ecosystem health and community involvement. The option to purchase a tree at checkout for $1.75 CAD is now available*. Trees added through this feature are separate from our commitment to plant 500,000 trees and kelp by 2030. Small actions. Measurable progress. A new way to take part. --- Only at theordinary.com from March 28, 2026 to April 1st, 2027. Add tree planting and care services with any The Ordinary purchase for an additional CAD $1.75 at checkout, in partnership with Veritree Technology Inc. Must select “ADD TREE PLANTING & CARE SERVICES FOR $1.75 (CAD)” at checkout. Limit of 1 per transaction. No rainchecks and not applicable outside the promotion period. DECIEM reserves the right to amend/cancel this campaign at any time. Full Terms and Conditions apply, see https://lnkd.in/esbpNzfq.

"The Chemistry Brand relaunches with a single SKU: Its hero product Hand Chemistry, an anti-ageing hand cream that contains copper tripeptide and promises to smooth, hydrate and brighten. Starting at $12, Hand Chemistry will be available via The Chemistry Brand’s direct-to-consumer website from April 2, with pop-ups in select The Ordinary stores scheduled throughout the rollout." Check out the full article via https://lnkd.in/etSdpXRM You’re about to be in good hands. https://lnkd.in/eXUx5fDe

Today’s the last day to check out our Dictionary Pop-Up at Martin Place, Sydney 📚 Enjoy a complimentary matcha, discover our bookmark photo booth, receive a mini Hyaluronic Acid 2% + B5 (while stocks last)... and much more! See you there 🤍 ✨Today, March 27th, 9:30am - 7:00pm 📍22 Martin Place, Sydney 2000