Tim Hortons

The week-long Tim Hortons Smile Cookie campaign is marking its 30th anniversary with over $151 million raised since 1996! Through May 3rd, 100% of the proceeds from all Smile Cookies sold support charities and community groups across Canada and the United States. https://lnkd.in/eFbJtUUy

The playoffs are here and Tim Hortons is showing up for Canadian hockey and basketball fans in a big way! Available now, participating Tims restaurants in Edmonton, Montreal, Ottawa and Toronto are serving up limited-edition large hot beverage cups decked out in the colours and spirit of their playoff-bound hometown teams. Read more here: https://lnkd.in/eviSSA4j

First, we cracked eggs together. Now, we're drizzling donuts. Tim Hortons and Ryan Reynolds are rolling out a second collaboration and this time, it's for Ryan's Signature Donut. Following the success of the Ryan's Scrambled Eggs breakfast box, Ryan's Signature Donut is another brand new innovation for Tims guests to enjoy. Ryan's Signature Donut features a new soft and fluffy donut recipe, coated in a rich buttery glaze and hand-finished with a drizzle of icing that's made with maple syrup. Tim Hortons and Ryan are also supporting two organizations dedicated to helping young people across Canada. In partnership with SickKids Foundation and Tim Hortons® Foundation Camps (Tims Camps), Tims is launching a limited-edition collection of fundraising T-shirts featuring artwork created by children who have received care at SickKids or attended Tims Camps. Four designs are available, with one T-shirt sold at participating Tim Hortons restaurants across Canada and all four available online at timshop.ca. Proceeds will support both organizations and their work helping young people build brighter futures.

It's Roll Up Season! We're celebrating the 40th anniversary of the Roll Up To Win contest and there are over 30 million prizes available to be won through playing on hot beverage cups and in the Tim Hortons app - including one of seven 2025 Volkswagen ID. Buzz vehicles, vacations and VIP experiences, electronics, gift cards, cash, plus over eight million donuts and over 17 million coffees!

We heard you, Canada! The Tim Hortons Roll Up To Win contest is back starting Feb. 23 and to celebrate its 40ᵗʰ anniversary, Tims is announcing that the beloved annual tradition of Rolling Up The Rim on hot beverage cups for a chance to win amazing prizes will return this year and continue to be a key part of future contests. "For decades, Canadians looked forward every spring to Rolling Up The Rim of their coffee cups at Tims and we always heard they loved the tradition of winning a free coffee – a little thing that could make their day – as well as the chance of winning a grand prize like a new car," said Axel Schwan, President of Tim Hortons. "When we brought Rolling Up The Rim back last spring, the response was incredible and we were reminded how important this iconic Tims tradition is for our guests. So, we're thrilled to share that Rolling Up The Rim of our cups is coming back – starting on Feb. 23 – and not just for this year, but for years to come." Read the press release for more details: https://lnkd.in/gNQ3tBQF

Yesterday we announced our 2025 fourth quarter and full-year earnings and they reflect that despite some significant macroeconomic challenges, it was a strong year for Tim Hortons, and Q4 represented a 19th consecutive quarter of same store sales growth. This is thanks in large part to the hard work of Tims restaurant owners and their team members who are dedicated to delivering a great guest experience every day. In fact, we closely track guest satisfaction based on feedback and we’re proud that our metrics reached record levels at the end of 2025. In Q4, Tim Hortons comparable sales in Canada grew by 2.8%, outperforming the broader Canadian quick service restaurant industry by nearly 2 points. This included 3.5% growth in breakfast food sales, 2% growth in baked goods sales and 3.2% growth in beverage sales. Cold beverage sales grew by 8.6% despite colder-than-usual temperatures in December – Canadians love their Iced Capps year round, and really enjoyed our holiday Biscoff Iced Capp! Supporting the communities we serve will always be at the heart of the Tims brand. Thanks to the generosity of guests and Tims restaurant owners and their teams, our charitable campaigns raised over $50 million in 2025, and we set new records for Smile Cookie, Special Olympics Donut and Holiday Smile Cookie. Thank you to all Tims guests for your support throughout 2025, we’re really excited to share what we have in store for you this year.   As a brand that’s rooted in sports, we’re proud that this year marks our first as a partner of the Canadian Olympic Committee, and that Tims is the Official Coffee and Quick Service Restaurant of Team Canada. Through the partnership, we are rallying Canadians behind Team Canada with a series of exciting initiatives including commemorative coffee cups and packaging, exclusive Tims Rewards offers for each of Team Canada’s gold medals, and a new hockey card collection that celebrates Team Canada’s most iconic moments and players. I hope you’ll join us in cheering on our Team Canada athletes in Milan!

Let's go Team Canada!

Tim Hortons is proud to share $1.3 million was raised through the sale of Special Olympics Donuts, with 100 per cent of proceeds donated to Special Olympics Canada. "This campaign shows what's possible when Canadians choose to include," says Gail Hamamoto, CEO of Special Olympics Canada. "Every Special Olympics Donut purchased will help open doors for athletes of all ages and abilities across the country - fueling confidence, connection, and opportunity through sport. We are deeply grateful to our partner Tim Hortons, their restaurant owners, team members, guests, our Special Olympics community and every supporter who believes in the power of inclusion - in sport and in life." The funds raised from Special Olympics Donuts support year-round, inclusive sport programs for more than 40,000 athletes with intellectual and developmental disabilities in communities across Canada. "We're so proud of Tim Hortons restaurant owners and their team members from across the country for raising $1.3 million through Special Olympics Donuts," says Axel Schwan, President of Tim Hortons. "Thank you to Tims guests for their incredible support. Your generosity is helping to make sports more accessible for Special Olympics athletes."

Tim Hortons is proud to partner with Special Olympics Canada for a seventh year to raise funds for athletes through the sale of Special Olympics Donuts, available at Tims restaurants across Canada starting TODAY and until Sunday! Tim Hortons and Tims restaurant owners donate 100 per cent of the proceeds from every Special Olympics Donut sold to Special Olympics Canada to support year-round, inclusive sport programs for more than 40,000 athletes with intellectual and developmental disabilities in communities across Canada. These programs create opportunities for athletes to train, compete and build confidence and connections – on and off the field of play. The Special Olympics Donut is a delicious chocolate cake ring donut with white fondant, coloured sprinkles and whipped topping. The multi-coloured design was inspired by the themes of diversity and inclusion that are central to the Special Olympics mission.

Tim Hortons is celebrating the upcoming Artemis II mission to the Moon with a limited-edition commemorative Moonbits box that will be available exclusively in London, Ont., the hometown of Canadian Space Agency astronaut Jeremy Hansen. The Moonbits 10-pack Timbits® box will include the following information to help get guests excited about the landmark space mission: “Canada will make history when Canadian Space Agency astronaut Jeremy Hansen, born and raised in the London area, flies around the Moon as part of Artemis II, the first crewed mission to the Moon since the Apollo missions over 50 years ago. Canada will be only the second country to ever send an astronaut around the Moon.” The Moonbits Timbits box will become available after the Artemis II launch date is confirmed. The earliest potential launch date is currently set for February 6. “We’re excited to be celebrating this historic occasion with guests and the thrilling Canadian connection to this mission that we can all be so proud of,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. The Moonbits box will be available at participating Tim Hortons restaurants across London while supplies last.