Diana YK Chan, MBA

👉 “We can find tech talent… but bilingual tech talent is a completely different challenge.” And they’re right. We’ve been working closely with organizations across Canada navigating this exact issue — where growth plans slow down simply because the right talent is harder to reach. So we decided to share what we’re seeing in the market and how we’ve helped clients successfully overcome it. Our newest case study breaks down: Why bilingual tech hiring is uniquely challenging What most companies get wrong and how the right strategy changes outcomes quickly Take a look here: https://lnkd.in/eFVm3nsE If this sounds familiar, my inbox is always open — happy to compare notes on the current hiring landscape. #TechHiring #BilingualTalent #CanadianBusiness #RecruitmentInsights

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How to get new clients in 3 simple steps: 1. Find people with the problem you solve 2. Build trust and rapport 3. Tell them how you can help And a couple bonus steps if you want to make it even easier to get new clients in the future: 4. Do great work 5. Get referrals Everything else you’re doing when it comes to sales and marketing is about - increasing reach (#1) - building authority + nurturing (#2) - increasing conversion (#3) Let’s review. If you need more clients, you just need to: Get in front of more people with the problem you solve. Listen to what they are struggling with. Tell them how you can help. It doesn’t have to be complicated to work. —— 👋 I’m Jessica, and I help coaches, consultants and course creators refine their offers, improve their marketing, and set up systems so they don’t hate their business. If you’re interested in working with me, you can find out more on my profile.

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𝐈 𝐧𝐞𝐯𝐞𝐫 𝐬𝐭𝐚𝐫𝐭 𝐦𝐲 𝐝𝐚𝐲 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐞𝐦𝐚𝐢𝐥 𝐨𝐫 𝐰𝐨𝐫𝐤. 𝐈 𝐬𝐭𝐚𝐫𝐭 𝐢𝐭 𝐰𝐢𝐭𝐡 𝐦𝐨𝐯𝐞𝐦𝐞𝐧𝐭. 💪 I have learned to be disciplined because I have learned what happens when I am not. Energy drops. Patience gets shorter. Focus disappears. The things I would normally handle with a clear head start start to feel heavier than they are. As a headhunter, wife, mom, and someone who wears multiple hats, working out and strength training are non-negotiable. I have learned that how I start my day shapes everything that comes after. How I show up for my clients. How I show up for my candidates. How I think through searches, interviews, offers, and the many moving parts that come with helping people make big career decisions. I learned in my early twenties that relying on caffeine is not the answer. There were seasons that felt harder than others. But through every setback, I learned something important. Health was never something I fit around work. Work had to fit around health. Strength training. Walks. Movement. Every single day. Non-negotiable. Not to look good. Not for social media. Because my body is the engine. If the engine is not running well, nothing else moves the way it should. That includes my mental health, my clarity, my patience, and my ability to keep growing through every season. I am better for my family when I take care of myself. I am better for my clients and candidates when I take care of myself. I make better decisions. I have more patience. I show up sharper, steadier, and more like myself. Some of my best conversations and clearest decisions have come after a workout that gave my mind a reset. Some of my worst came when I was running on empty and telling myself I was fine. Funny enough, the thing that can feel like it takes time away from the day is often the thing that makes the day work. If you are building something, leading at work, raising kids, or carrying a lot right now, your health is not extra. Your wellness matters. Your mental health matters. Your personal development matters. It is the foundation on which everything else sits. Protect it like your life depends on it. Because in many ways, it does. ✨𝘞𝘩𝘢𝘵 𝘪𝘴 𝘰𝘯𝘦 𝘯𝘰𝘯-𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘣𝘭𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘳𝘰𝘶𝘵𝘪𝘯𝘦 𝘵𝘩𝘢𝘵 𝘩𝘦𝘭𝘱𝘴 𝘺𝘰𝘶 𝘴𝘩𝘰𝘸 𝘶𝘱 𝘣𝘦𝘵𝘵𝘦𝘳? #MatchFable #MentalHealth #WellnessMatters #PersonalDevelopment #ProfessionalDevelopment

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When you know exactly what your clients have tried before and why it didn’t work... you will know how to: -》talk to them about what’s going on, -》show them what they’re doing that’s not working, -》explain what to do differently, and... -》offer solutions that actually make their lives easier. That's how you help your clients best! 💛 #SimpleMarketResearch #KnowYourClients #ClientInsights #womenentrepreneurs

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February is Black History Month — a time to recognize, reflect, and celebrate the achievements, resilience, and impact of Black leaders, innovators, and communities across Canada and beyond. It’s also a reminder that representation matters, not just in history books, but in boardrooms, leadership teams, and across every level of our organizations. At Allstar Search Group, diversity is a business imperative. We see firsthand how diverse teams drive stronger decision-making, greater innovation, and better outcomes for our clients. When organizations prioritize inclusive hiring, they don’t just build teams — they build competitive advantage. Black History Month challenges us to move beyond acknowledgment and into action: ✔ Expanding talent pipelines ✔ Removing bias from hiring processes ✔ Ensuring equitable access to opportunity ✔ Partnering with clients who value inclusive leadership We are proud to support organizations that are intentional about building teams that reflect the communities they serve. Progress happens when awareness meets action. We remain committed to helping our clients hire exceptional talent from diverse backgrounds and create workplaces where everyone has the opportunity to thrive. #BlackHistoryMonth #DiversityInHiring #InclusiveLeadership #TalentAcquisition #EquityInWorkplace #AllstarSearchGroup

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🎯 Hiring a fluently bilingual specialist in Toronto? (Think Marketing Managers. Technical Support. Client-facing roles.) That’s not recruiting... That’s needle-in-a-haystack territory 🤷 For lean TA teams, here’s why partnering with a bilingual-focused agency is a cheat code: ✅ Immediate access to pre-vetted, fluently bilingual talent ✅ Less time screening — more time hiring the right person ✅ Faster fills in roles that sit open the longest ✅ Market insight on bilingual salary expectations & availability ✅ No wasted spend on “almost bilingual” candidates When resources are limited, precision matters. Generalist recruiting won’t cut it in a specialist market. Especially when no one on your HR team speaks French. Tag my team in and you won't regret it! #bilingual #french #hiring #talentacquisition

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Slow Dating with Employers!! What’s that? 👀 Immigrants in Tech Summit — in a Nutshell An event organized by Scale Without Borders on October 20th, the Immigrants in Tech Summit brought together newcomers in Canada who are either in tech or aspiring to build their careers in the field. I attended the summit as a job seeker — and it was an insightful experience. 💬 One of the highlights was the Roundtable Discussion titled “Slow Dating with Employers.” It featured Talent Acquisition professionals and recruiters from various companies such as TD, Loop Financial, Hootsuite, Lyft, BMO, OLG, and many more. Each table included 5–7 professionals — typically five job seekers and two recruiters — engaging in meaningful, small-group conversations. 🏛️ The Exhibition Hall at the ground level was another exciting space, hosting organizations and stakeholders who support immigrant life in Canada — from immigration services to talent development and beyond. 🎤 The Main Stage featured inspiring sessions, including Immigrant Founders’ Stories, AI discussions, Founders’ Showcase (Pitch sessions), fundraising panels, and more. As an immigrant job seeker, the summit reminded me that meaningful conversations often open doors faster than quick applications. Overall, it was an event worth exploring, networking, and truly fulfilling. People met and mentions: Organising Team - Nouhaila C., Tashuka Shah, Kadiatu B., Amber Mac Fellow Jobseekers - Diana Sverdlov, Anastasiya Gruneva, Inara Rattani, Ali Hyder, Faraz Sabalani, Khashayar Bayati, Kyuhwan Kim, Yan Matagne Recruiters - Meghayu Dave, Sarah Sheikh, Ashwin Milton, Adjoa Kakra Winful, Jeena Minhas, Graham Mitchell, Ronald Yoon ACIR,TKP® Mainstage Presenters and Judge - Ramandeep Lehal, Francis Pun, Mike Kim, Horace Wright, Shoaib Nathani, Joel Nascimento, ASH LAMBA, Jude Sacramenthas Exhibitors - Lauren M., Shafoli Kapur, RCIC-IRB, Nirali Vekaria, Prajakta A. Did anyone else attend the summit? I’d love to hear your takeaways too! 💬 — Vivek Agrawal 🎓 Masters of Engineering Innovation and Entrepreneurship {TMU} 🚀 Technopreneur | Content Strategist | Marketing and Sales 💡 Always open to meaningful conversations, collaborations, and career opportunities that bridge innovation, creativity, and community.

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Running a small business in Canada isn’t easy — I know how challenging it can be to find the right tools and support. That’s why I love what LocalJunction is doing 🇨🇦 It connects Canadian businesses with customers and gives access to 50+ free tools, guides, and resources to help you grow smarter. If you’re building or scaling a business in Canada, this is worth checking out 👇 https://lnkd.in/e3a3rAHh #LocalJunction #businessdirectory #yellowpages #SMEs #smallbusinessowners #smallbusiness #startups #businessmarketing

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Over the last 6 months, we’ve contacted 92,359 prospects & generated 630 interested leads from just ONE campaign. Here’s how we did it:   To preface this entire breakdown, I want to make one thing very clear.   This client had a GREAT offer.   80% of the results generated from this campaign are due to this singular factor alone, our job was to just develop the outbound systems around it.   With that out the way, let's dive into what made this campaign a success:   MESSAGING   The messaging testing period was pretty brief.   We ran through a ~7-8 messaging angle variants before we found our winners.   Once we found a winning messaging angle, instead of continue to try to hyper-optimize on the scripts we were using to marginally increase results by 1-2%, we focused on scaling what was already working.   Beyond this, it simply became our job to ensure that deliverability was tight and lists are strong, our next steps are now multi-channel expansion to LinkedIn, intent signal monitoring, and calling systems.   EMAIL INFRASTRUCTURE   I sound like a broken record at this point but our stack is stupid simple.   1. ScaledMail for Google & MS accounts 2. EmailBison for automated sequencing   Not much else needs to be added as there isn't really much else to this.   Of course we always monitor performance and carefully implement best deliverability practices for longevity -- but strictly tech infra wise this is it.   SCRIPTING   This client targets an industry that's always looking for new solutions on the market, so we emphasized the unique advantages and selling points of our client's product in a short, concise message.   {FIRST_NAME} – {PROBING QUESTION}?   Thought to introduce our {SOLUTION} that removes {PROBLEM}—cutting costs by X% per SF.   Interested in a {DEMO} going over our solution?   DATA MANAGEMENT   Data Collection: > We used instant data scraper to scrape online directories where our client's highest quality TAM resided + Apollo for other general lead lists.   Data Enrichment: > Ran our typical email waterfall in Clay for contact info (LeadMagic + Prospeo.io + Icypeas)   CRM Integration > Any new leads generated, we have them pushed to our client's HubSpot CRM via OutboundSync   And that covers the high-level overview of what made this campaign a winner for this client - as you can tell we didn't need to make magic happen to print leads for this client from our campaigns.   We simply executed on the tried and true outbound fundamentals that will never stop working: Good Offer X Data X Infrastructure = Leads Generated. ---   Want a similar results from your outbound engine developed by our team of experts at RevGrowth for your B2B company? Let's have a conversation - shoot me a DM or head over to my bio and book a call with me directly.

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What makes a team exceptional? Is it skills, experience—or something more? According to Maha Abouelenein's Forbes article, hiring value creators is the key to building a better business. These individuals fill roles and transform organizations. Here's why value creators matter: ✨ They drive innovation. Proactive and resourceful, they solve problems creatively to keep businesses ahead. ✨ They build relationships. With strong communication skills and empathy, they encourage trust and collaboration. ✨ They elevate culture. Their curiosity and confidence inspire teams and attract top talent. ✨ They deliver results. Focused on impact, they optimize processes and exceed expectations. Value creators don't just contribute—they define success. Hiring and nurturing them can set your organization apart in a competitive market. How do you identify and attract value creators? Share your thoughts below! https://lnkd.in/gw34J9Pp #TalentAcquisition #LeadershipDevelopment #TeamCulture

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🎬 Last week in Mr. Ron Caughlin Ma.Ed ‘s class, we looked into amplifying your brand’s voice through youtube. I just came across HubSpot’s comprehensive guide on YouTube marketing and it’s packed with practical insights. Here are three take-aways worth acting on: 1. Set clear goals before you hit record. Managing a YouTube channel means more than uploading videos; it requires planning topics, defining success metrics and knowing how this channel supports your business goals. 2. Optimize your video for discoverability and engagement. From crafting a clickable title, writing a strong description, tagging correctly, and choosing the right thumbnail, YouTube is also a search engine. Engagement matters. 3. Quality counts, but you don’t need Hollywood-level gear. What’s more important is stability, clarity, good audio, and a story worth watching. Even your smartphone can get you started. If you’re building (or planning to build) presence on YouTube, these steps will help make your effort count. Excited to take mine next-level. 👉 If you’re using YouTube for business already, I’d love to hear: what’s the one video strategy that’s worked for you? Hubspot article: https://lnkd.in/gzYfETmD #MARK1051 #GeorgeBrownCollege #VideoMarketing #YouTubeForBusiness #DigitalMarketing #BrandGrowth

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Here’s where many get confused: 🤔 You can apply for a work permit after receiving your Letter of Support and submitting your PR application. This allows you to move to Canada while your PR is being processed. This is exactly how most founders get started! 🚀 Save this timeline for reference and share with someone planning their move. #CanadaImmigration #WorkPermitCanada #PRinCanada #StartupLife #EntrepreneurJourney #VisaTips #MoveToCanada #FoundersLife #ImmigrationTips

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No, they’re not going to pull the offer if you negotiate. No, you’re not going to start off on the wrong foot by asking. No, you’re not being difficult. I see this hesitation all the time, especially among women and people earlier in their careers. What if they take the offer back? What if I upset my future boss? Here’s what I’ve learned from over 13 years in recruitment: that almost never happens. I’ve seen an offer pulled exactly once, and even then, it was a complex situation with unrealistic demands and poor communication. The truth is, you’re in the best position to negotiate before you join. Not six months from now. Not after proving yourself. Right now. And as long as you ask with warmth, clarity, and a reasonable request based on market rates, you’re not burning bridges. You’re setting the tone for how you expect to be treated. You have every right to ask. You have every reason to try. If you want help figuring out how to do it, I'm here. I’m curious, would you be interested in a group coaching program on how to successfully negotiate an offer? If so, put YES in the comments or send me a DM. It’s something I’ve been thinking about after several clients shared that our negotiation sessions were incredibly helpful and impactful.

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80% of getting clients here is about finding leads. Here's 2 ways I (actually) find GOOD leads: Section #1 - (If you're pulling leads yourself) → Your profile views → Your new followers → Your post engagers → Network suggestions Section #2 - (If you want to scale) 1. Competitor lead magnets (scrape unique engagers) 2. LinkedIn groups (must be specific and active ones) 3. Sales Navigator (if you actually know how to use it) 4. Events (very low volume, but stupidly good value) 5. Normal search bar (last resort, hardest to scale) The ranking also matters. Sales Nav = powerful if you don't rage-quit after 3 min. Lead magnets = thousands of warm leads in minutes. Groups = high intent if you find the right ones. Events = rare, but gold when you find them. Now what you want to do is this: → Open LinkedIn → Pull from your sources → DM strategically → Scale predictably Yeah, I think that's it for now. Tbh I'm starting to use the search bar a bit more lol. ***   PS - Have you ever found good leads on LinkedIn? Let me know below 👇

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One of my specialties within HR consulting is helping candidates find the jobs they want, utilizing coaching and practical, actionable steps to highlight their best skills. I've noticed that many candidates - both newcomers to Canada and domestic job seekers - often wrestle with imposter syndrome. This podcast episode from Archana (CPHR, SHRM-SCP) shares success strategies for newcomers to Canada, specifically, to overcome imposter syndrome and thrive in a new culture.

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🗣️🗣️🗣️ Addressing Cultural Differences in the Canadian Employment Landscape Canada’s workforce is recognized globally for its diversity, inclusivity, and professional integrity. However, one of the persistent challenges within the employment segment remains the integration of internationally experienced professionals into the local job market. Many organizations continue to prioritize candidates with “Canadian experience.” While this approach ensures cultural alignment and regulatory familiarity, it can also inadvertently limit access to a highly skilled global talent pool. Professionals arriving from fast-paced economies such as the United States, the Middle East, and Asia often bring exceptional drive, operational efficiency, and cross-cultural leadership skills. Yet, these strengths are sometimes underutilized due to differences in workplace tempo, communication norms, and adaptation expectations. To address this, Canadian employers and HR leaders should consider a strategic approach to cultural integration, rather than exclusion. This includes: ✅ Structured onboarding and mentorship programs to help international professionals understand Canadian workplace culture and compliance expectations. ✅ Manager training to enhance cultural intelligence and reduce unconscious bias in recruitment and performance evaluation. ✅ Collaborative partnerships with staffing and workforce agencies to bridge the experience gap through project-based and transitional employment opportunities. Canada’s growth potential depends not only on talent availability but also on our collective ability to harness global experience for local success. As the employment landscape continues to evolve, embracing cultural diversity as a performance advantage — not just a policy — will be key to sustainable business growth and innovation. It’s time to move beyond the “local experience” mindset and create a workforce that truly reflects Canada’s global capability and leadership potential. 🇨🇦 Best regards , Jacob George Samuel VP – Sales & Business Development Express Employment Professionals, Surrey BC 📧 Jacob.Samuel@expresspros.com | 📞 672-472-7171

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The Fog of More: Why Doing Less (With Purpose) Wins in 2026   On this episode of TEC Canada's, The Leadership Standard, I interview Ron Tite about clarity, conviction, and what it really means to build a business that stands for something.   As the founder of Church + State Marketing Agency and Globe & Mail bestselling author of The Purpose of Purpose, Ron Tite has advised some of the most recognized brands in the country. But this discussion is not about flashy campaigns or marketing trends. It’s about confronting the quiet confusion many leaders are experiencing the pressure to do more, adopt more tools, gather more data while feeling less certain than ever about direction.   Ron introduces a powerful idea: purpose is not a tagline, not a charitable initiative, and not something you write to look good. It is a core belief that drives what you sell and how you grow. When that belief is clear, decisions become easier, strategy becomes sharper, and growth becomes intentional rather than accidental. Without it, organizations drift into what he calls “the fog of more,” mistaking activity for progress.    This episode is not about doing more. It’s about doing what matters. It challenges leaders to define the belief that guides their organization and to ensure their actions reinforce it every single day.   If you are leading a business, building a team, or simply trying to cut through the noise and regain clarity, this conversation will challenge your thinking and leave you with a sharper sense of direction long after it ends.   Chapters: 01:37 Ron Tite's Approach to Simplifying Business Complexity 02:57 Ron Tite's Background and Expertise 03:52 Defining Purpose as a Strategic Belief 04:52 The Fog of More and the Need for Clarity 06:16 Creating Effective Shortcuts in Business 07:05 Using AI for Data and Insights 08:14 What Is Purpose in The Purpose of Purpose 09:39 Common Mistakes in Purpose Definition 10:35 Purpose as a Strategic Path, Not Just a Statement 12:26 Connecting Growth and Purpose 13:48 Misconceptions About Purpose in Business 15:33 Leading with Purpose as a Business Owner 18:43 Addressing Isolation in Leadership 19:32 The Power of Connection in Organizations 20:52 Purpose as a Unifying Force Across Teams 21:47 Generational Shifts in Purpose and Motivation 24:26 Ron Tite's Personal Why and Curiosity 26:53 Ron Tite's Memorable Mentorship Quote 30:03 The Role of Mentors in Purpose and Growth 33:11 The Value of Finding a Better Way 34:03 Exploring AI Use Cases and Innovation 35:01 Decentralized Collaboration and Accountability 39:55 Closing Remarks and Key Takeaways   TEC Canada is where the brightest minds in leadership gather. Learn how membership supports growth-minded executives: https://bit.ly/3INwmxq Check out the full episode link in the 'comments' section and please subscribe and leave a review, if you found as much value as I know you will from Ron's insights. Also check out Ron's best-selling book, The Purpose of Purpose.

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