Yext

Closing out brightonSEO with Sam Davis and a provocative question: do your search rankings lie? Kind of, yes. Yext ran 21.6 million search results through the Elo rating system - the same model used to rank chess players. The finding was clear: data quality is the one signal that outlasts every algorithm update. Businesses with clean, consistent, structured data ranked 2.71 positions higher. In competitive markets, that gap hit 6.20. And there’s no single AI search strategy - Claude, Gemini and Perplexity all cite completely differently. #SEO #AISearch #brightonseo

Is SEO dead? That’s a question we got a lot at Inside the Answer Gap. (Full recap: https://lnkd.in/gCnMQmhd) Michael King and Jason Hamrick were both chomping at the bit to answer, and you might be surprised by what they had to say. SEO isn’t dead; it’s changing and being deprecated. The old way of thinking is getting diminishing returns, and the modern approach still hasn’t caught on. What’re you’re thoughts? Is SEO dead?

69% of Google searches now end without a click. At the same time, 76% of consumers in the UK and Europe are using #AI to research purchases. The search game has fundamentally changed. Your brand is no longer competing for clicks - you’re competing to be the source AI trusts. Wendi Sturgis, our EVP of Global Sales, is live on stage at brightonSEO right now breaking down what this shift means for retail brands and what to do about it. 👇 #brightonseo #AIsearch

SEO has always been about adapting to change, but the shift to AI-driven discovery is unlike anything we've seen before. With LLMs transforming how people find information, brands now need to build their visibility across a variety of platforms. In this Visibility Brief Deep Dive, Michael Dobbs (SVP and Head of SEO, dentsu) joins Rebecca Colwell (SVP of Marketing, Yext) to share insights from over two decades in search. Together, they explore how SEO is evolving into large language model optimization, why visibility must be measured differently, and how brands can compete in a world where answers — not links — define discovery. Catch their full conversation here: https://lnkd.in/g2SUWKKP

Day one of brightonSEO done. 🙌 We’ve already had some brilliant conversations about where search is heading and the energy in the room says the industry knows something significant is shifting. If you’re here tomorrow and want to talk AI search visibility & get a tattoo - we’re at booth 12. #BrightonSEO #AISearch

Google has rolled out several updates over the last few weeks, including two that matter for multi-location brands. One tightens the rules around how reviews can be requested. The other reshapes how local results appear inside paid search. Neither is dramatic on its own, but together, they shift the visibility playbook for any brand with physical locations. Our latest blog posts explains what marketers need to know right now: https://lnkd.in/gSy2pAcc

In the age of AI search, trust in your brand is earned signal by signal. 🤝 From articles on your website to reviews from your customers, the right signals will determine whether or not your brand shows up in answers. Read our latest blog post to learn what *actually* builds trust in the AI era — and why accurate, consistent data is the foundation for your brand's visibility. https://lnkd.in/gABjsivh

Headed to #HMPS26? Add our session to your May 6 agenda! Tufts Medicine, Yext, and Phase2 will break down how improving provider data led to better patient access and more appointments booked. Get the inside scoop on how to optimize provider data across teams and systems, ways to improve the patient experience at scale, and what it takes to succeed in the AI era. Yext and Phase2 will also host an off-the-clock happy hour on May 5. Details + link to RSVP in the comments 🥂

Right now, CMOs and marketing leaders are facing a paradox: they're being asked to drive growth in a system that was built around the click, just as the click becomes less central to how customers discover brands. Yes, clicks are declining — but discovery isn't. Instead it's moving into AI-generated answers that aren't as easy to track and measure. Our new blog post explains how CMOs can build a unified visibility strategy that integrates paid, organic, and structured data. Start reading here: https://lnkd.in/gKGXVZM8

What happens when customers stop searching... and start asking? In the latest episode of The Visibility Brief, Rebecca Colwell (SVP of Marketing, Yext) sits down with Leigh McKenzie (Director of Online Visibility, Semrush) to explore how AI-generated answers are reshaping discovery — and what brands need to do to stay visible. During this can't-miss conversation, they cover: 🔹 Why visibility in AI answers matters as much as rankings 🔹 How inconsistent data can impact your presence 🔹 Why SEO is becoming a cross-functional effort Catch the full episode right here: https://lnkd.in/gWvtnxBm