Events
The International Downtown Association and its co-host, the DowntownDC Business Improvement District, invite you to attend the 71st Annual Conference & Marketplace, September 24-27, 2025. In Washington, DC, where the past meets the future in a thriving urban mosaic, passion, place and purpose converge to inspire transformative change and redefine urban life. From iconic landmarks defining the city’s past to bustling, diverse neighborhoods powering its future, every corner of DC reflects the deep connection between people and place offering the perfect stage to explore how passion, place and purpose can shape the future of urban life.
During this year’s conference, Interwoven: The Power of Passion, Place & Purpose, attendees will have the opportunity to experience the dynamic intersection of history, culture and innovation in the U.S.’s capital while sharing best practices, discovering new ideas and developing partnerships through on-the-ground and classroom learning. Over 1,400 inspired leaders shaping cities from around the globe will convene to discuss emerging trends and important challenges in urban place management and walk away with tools and solutions to apply in their respective cities.
Please note that our conference’s traditional schedule has been adjusted for 2025. This year, the conference will run from Wednesday, September 24, 2025 to Saturday, September 27, 2025. Please book travel and accommodation accordingly. Preview the schedule below for more information. We look forward to seeing you in DC!
Every element of downtown DC reflects the city’s vision for the future. Here, passion fuels progress and every decision is an opportunity to craft places that not only serve but inspire. The DowntownDC BID is at the forefront of this transformation, aligning the city’s unique strengths to create spaces that are vibrant, inclusive and transformative. Downtown is also a thriving arts and cultural hub, home to institutions such as the National Portrait Gallery and Ford’s Theatre, which anchor the district’s rich cultural offerings. These venues, alongside Michelin-starred restaurants form part of a dynamic urban experience that celebrates creativity and innovation. As the BID champions initiatives to revitalize the area post-pandemic, including office-to-residential conversions and support for small businesses, downtown DC has emerged as a national model for resilience and reinvention. Join us in DC this September to connect, learn and discover the power of passion, place and purpose in shaping the future of place management.
Conference Details
The 2025 Annual Conference & Marketplace will be held at the Capital Hilton at 1001 16th St NW, Washington, DC 20036 and at various other locations throughout downtown Washington, DC.
Founded in 1997 as a private, nonprofit place-management organization, the DowntownDC Business Improvement District is a catalyst, facilitator and thought leader in diversifying the economy, promoting public-private partnerships and enhancing the downtown experience for all. The DowntownDC BID oversees a 140-block area of approximately 530 properties and numerous parks and public spaces.
The DowntownDC BID plays a pivotal role in nurturing the connection between people and place, driving initiatives that create welcoming spaces and foster community engagement. Franklin Park, for example, has been reimagined into a vibrant park offering year-round activities and programming for residents and visitors. The Downtown Day Services Center exemplifies the BID’s commitment to equity and compassion by providing life-sustaining tools and housing resources for individuals experiencing homelessness. Streets are becoming more pedestrian-friendly with widened sidewalks, protected bike-lanes and public plazas designed to encourage collaboration and engagement. Economic recovery efforts have driven measurable impact, from increasing foot traffic to reinvigorating local commerce. The BID continues to lead the way in shaping a downtown that is both inclusive and forward-looking. To learn more, visit www.downtowndc.org.
Get social! What questions will you come ready to ask? Share them on X, Facebook or LinkedIn using #IDADC25. Members can log in to IDEA Connection, IDA’s online virtual community to connect with peers, share best practices and exchange ideas before meeting up in Washington, DC. Learn more and login here.
Early registration for the 71st Annual Conference & Marketplace is now open. The deadline to secure the early registration rate is Wednesday, July 9, 2025. View a full calendar of registration rates and deadlines. All early registration rates below are in USD.
IDA Member Price: $825 (U.S) | $650 (Canada) | $575 (International)
Nonmember Price: $1,155 (U.S) | $910 (Canada) | $805 (International)
*One-Day Only Price (Wednesday, Thursday or Friday): $425
**Guest Price: $250 (a la carte prices available below)
***Retiree Price: $275
By registering you are agreeing to IDA’s Non-Discrimination, Anti-Harassment and Complaint Policy, Event Agreement and Code of Conduct and IDA Attendee Assumption of Risk, Waiver and Release Form.
The full registration fee includes General Sessions with Master Talks, Breakout Sessions, admission to Marketplace, receptions (2), refreshment breaks (4) and lunches (2). Pre-conference workshops and tours are available for an additional fee (see program for fees). Advance registration is not required for General or Breakout Sessions, Service Advisories or Lunch & Learns.
Group Pricing: Groups of four or more individuals from the same organization receive an additional 10% off their group registration. Each person being registered within a group must be from the same organization or company to qualify for the group pricing. NOTE: A minimum of four individuals must be registered at the same time. If less than four register, you CANNOT register the fourth person at a later date to receive the group pricing. This group pricing only applies to full conference registrants and does not include workshops or tours. Unfortunately, the registration system is no longer capable of automatically applying group savings at checkout the way it has in past years. We apologize for the inconvenience. In order to receive the 10% group savings, please use code “GROUPOF4DC” during checkout when registering four or more qualifying attendees. All code usage will be verified. If you have any questions about group registration, please email IDA at registration@downtown.org.
*The one-day registration fee is available for one single day only. Tours on the day of your attendance are available for an additional fee (see program for fees). Single day registrants are not eligible to attend activities outside their selected day. Should you choose to attend more than one day, you must purchase a full registration. Advance registration is not required for General or Breakout Sessions, Service Advisories or Lunch & Learns. Currently, single day rates are not available in the online registration system. If you are interested in registering for one-day only (Wednesday, Thursday or Friday), please contact IDA at registration@downtown.org for assistance.
- Wednesday includes Facilitated Forums, admission to the Marketplace, refreshment break (1), Community Social Hours and Reception/Museum Exhibition.
- Thursday includes Plenary Session with Master Talks, Breakout Sessions, admission to the Marketplace and Cocktail Hour, refreshment breaks (2), and lunch.
- Friday includes Plenary Session with Master Talks, Breakout Sessions, admission to the Marketplace, refreshment breaks (2), lunch and reception.
**The guest fee of $250USD includes receptions (2) and lunches (2). Attendees may purchase a ticket for a guest for a single reception only (opening or closing) and/or both receptions (opening and closing). The fee is $50USD per guest reception ticket. Tours are also available for an additional fee for registered guests (see program for fees). The guest fee does not include session or workshop attendance. Currently, guest rates are not available in the online registration system. If you are interested in registering a guest, please contact IDA at registration@downtown.org for assistance.
***The retiree rate of $275 USD is available to individuals who are no longer earning income as a UPMO professional (including teaching and/or consulting) or are employed less than 25 percent of the time, and who have 10 or more years of active IDA membership or Honorary Life IDA Membership. Currently, retiree rates are not available in the online registration system. If you are interested in registering as a retiree, please contact IDA at registration@downtown.org for assistance.
Student Registration: IDA is offering a student rate of $149USD for the 71st Annual Conference & Marketplace. If you are currently a student at a university or a college (graduate or undergraduate degrees), email registration@downtown.org for assistance in registering to attend the conference at this special rate which includes a one-year student membership to IDA. Registration for students will close on August 14, 2025. Please include a copy of your valid student ID card (including dates) or a current enrollment letter along with the completed student membership enrollment form. If you are a current student member, please email registration@downtown.org for assistance in registering to attend the conference at the student rate.
Exhibitor Staff Booth Badge: Additional exhibitor booth badges, granting access to the Marketplace, and Wednesday and Friday receptions only, are available for purchase at $600 per person, based on the company’s sponsorship level. Badges must be purchased and paid for by May 30, 2025. Please email registration@downtown.org for assistance.
Payment Methods: For your convenience, payments may be made by Visa, MasterCard or American Express. Should you need to pay by check or ACH, you will not be able to complete registration online. Please email registration@downtown.org for assistance.
Cancellation Policy: Written notice of cancellation is required. Cancellations received via email by Wednesday, September 3, 2025, will receive a refund less a $100 processing fee. Refunds will be processed approximately 30 days after the event. Cancellations received after September 3, 2025 will not be refunded. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org.
Substitutions: Substitutions of complete registrations (including tours and workshops) are gladly accepted prior to the event start date. Please submit a written request to registration@downtown.org before September 23, 2025, at 3 pm ET to complete your substitution. Only one substitution is permitted per original registrant and must be transferred to an individual in your organization. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution.
Outstanding Balance: Please note, if you have an outstanding balance for this event and/or tour(s), you will not receive your badge on-site or be allowed to attend tours until payment is received. Please contact registration@downtown.org prior to your arrival on-site to pay your outstanding balance.
Adding a Day Trip, Tour or Workshop: Please note, the day trips, tours and workshops sell out quickly and are booked on a first come, first served basis. Therefore, it is advisable to add these items at the time of your conference registration. If you are registering for someone else or a group, please find out their selection prior to registering them. Although each person within the group can purchase a tour or workshop after they have been registered, they run the risk of the tour or workshop no longer being available.
If you have already registered for the conference and would like to add a workshop or tour, you can add it directly from your individual profile. Please note, authorized users cannot log back in to add a tour to someone else’s event registration. You must be logged in as the individual wishing to purchase the tour. After logging in, click on the “Purchases” tab. On the left-hand side will be an option for “Events.” From there, you should have listed the Annual Conference & Marketplace; click on the “Details” button next to that listing. Once you are on your registration profile, there is an “Add Session” button on the right-hand side. This will allow you to add other options to your cart and check out the same way you registered.
Day Trips, Pre-Conference Tours, Workshop and/or Mobile Tour Cancellation Policy: If you have already registered for the conference and would like to add a day trip, tour or workshop, you can add it directly from your individual profile. Please note, authorized users cannot log back in to add a tour to someone else’s event registration. You must be logged in as the individual wishing to purchase the tour. Tours may be canceled without penalty prior to Wednesday, September 3, 2025. After September 3, 2025, no refunds will be given on pre-conference day trips, pre-conference tours, workshops and/or mobile tours. If you are planning to cancel your tour or workshop, please email registration@downtown.org.
Not already a member of IDA? Register at the member rate by joining today! Contact Customer Service to complete enrollment.
To register for the Annual Conference & Marketplace, you need to either have an account in IDA’s database or you must create one. If you have previously registered for an event, you should have an account in the database. For instructions on logging in to your IDA account, please visit the downtown.org Guide.
To Register Yourself for the IDA Annual Conference: To register yourself for the Annual Conference & Marketplace you must have an account in the IDA database. If you have an account, click here to login and begin the registration process. If you do not have an account, click “create an account” on the above webpage to get started. If you forgot your password, you can reset it from this screen as well. Once you are logged in, you can proceed with registering for the event.
- If you are an authorized user for your organization, you will see a screen with a choice of who you are purchasing for (yourself or group registration for your organization). Click your name to register just yourself. If you are not an authorized user, you will automatically start on the registration screen as you are not authorized to register a group for your organization.
- Select “Full Attendance” from the drop-down window if not already pre-selected. If you are registering for one-day only, please email IDA at registration@downtown.org for assistance in registering.
- Please complete the rest of the required selections and press the “Next” button.
- Preview your badge organization, city and state/province. If the information is incorrect, you may change it here. If the fields are blank, please add your organization, city and state/province and click “Next.”
- Select available pre-conference tours, pre-conference workshops and/or mobile tours you would like to participate in. Separate fees apply. Those prices will be listed next to each option. The Welcome Reception for First Time Attendees, Opening and Closing Receptions are also listed on this screen. Should you plan to attend, please select the applicable options (there is no charge for receptions).
- Once your selections are made, press the “Next” button. If you are unsure about attending receptions, you will be able to log back into your account and add the reception(s) later. You may also add tours and workshops at a later date, however, run the risk of these options no longer being available as they do sell out quickly.
- During the registration process, do not hit the back button on your browser. It may partially or fully reset your registration. Use the buttons on the registration screen for “Next” or “Previous.”
- Press the “Checkout” button to advance to the payment page to complete your registration.
To Register Someone Else for the IDA Annual Conference: To register another staff member or a group, you will need to be the Primary Contact, Secondary Contact or Account Administrator. If your account does not have a Secondary Contact or Account Administrator assigned, and you would like to add those designations for your staff, the Primary Contact should notify IDA before proceeding with booking a group. If you are not an IDA member and you have created a new user account, please contact IDA to have your profile set up as an authorized user. Only then will you be able to register another staff member or a group for the conference. To establish your authorization to register others, please contact the Membership Department at (202) 393-6801 or via email.
NOTE: To receive the group pricing, a minimum of four individuals must be registered at the same time. If less than four register, you CANNOT register the fourth person at a later date to receive the group pricing. This group pricing only applies to full conference registrants and does not include tour or mobile workshops.
Once you have been established as an authorized user you will use the following instructions:
- To begin the registration process, click here. Select the group registration button whether you are registering one other individual or multiple staff from your organization.
- Click the green “Register an Attendee” button. Type the name of the first attendee in the “Attendee” field. Once the name of the person you want to register has populated in the field, you will be prompted to preview their badge organization, city and state/province.
- Underneath the badge preview, select “Full Attendance” from the drop-down window if not already pre-selected. If you are registering for one-day only, please email IDA at registration@downtown.org for assistance.
- You will have the option of registering another attendee or, if you are only registering one person, press the “Next” button. If registering multiple people, the screen will show the names of everyone you have selected to register for the event. If the information looks correct, press the “Next” button to proceed.
- Select available pre-conference tours, pre-conference workshops and/or mobile tours the individual(s) would like to participate in. Separate fees apply. Those prices will be listed next to each option. The Welcome Reception for First Time Attendees, Opening and Closing Receptions are also listed on the Sessions screen. Should the individual(s) plan to attend, please select the applicable options (there is no charge for receptions).
- Once your selections are made, press the “Next” button. If you are unsure about attending receptions, you will be able to log back into your account and add the reception(s) later. You may also add tours and workshops at a later date, but run the risk of these options no longer being available as they do sell out quickly.
- During the registration process, do not hit the back button on your browser. It may partially or fully reset your registration. Use the buttons on the registration screen for “Next” or “Previous.”
- You will have the opportunity to review your selections on the next screen. You can click on each item to go back and make changes if needed. You will also see the group pricing savings on this screen. If everything is correct, press the “Checkout” button to advance to the payment page to complete your registration.
- If you are registering a group of four or more qualifying attendees, please enter the code “GROUPOF4DC” during checkout in the Promo Code field and click the Apply button to activate the group savings.
The official conference accommodations will be at the Capital Hilton, located at 1001 16th St NW, Washington, DC 20036, U.S. Currently, rooms are available under the rate of $269 USD per night, plus tax, for a standard room for IDA attendees. Please book your room by Tuesday, September 2, 2025, online. Valet parking is available for $71.00/night at the hotel. Should you need assistance or have an issue booking, please call the hotel at (202) 393-1000.
About the Capital Hilton
Located in the heart of the nation’s capital, Capital Hilton is less than a mile from McPherson Square Metro Station and within two miles of The National Mall, Georgetown, Capital One Arena, Smithsonian National Air and Space Museum and more.
Don’t be Scammed by Third Party Housing Companies
The official hotel is listed above. Please beware of other companies soliciting hotel room “deals” over the dates of the Annual Conference & Marketplace. Third party housing companies typically offer a higher rate than the official block rate. These companies’ cancellation policies are often harsh and unforgiving. IDA is not working with any third parties to offer attendees accommodation. If you receive a solicitation and are unsure whether or not it is legitimate, please contact Lul Teklit at Lul@downtown.org.
Take advantage of United Airlines’ special offer! Visit United.com and input the Discount Code ZQU7735021 when searching for flights into Ronald Reagan Washington National Airport (DCA), Dulles International Airport (IAD) or Baltimore/Washington International Thurgood Marshall Airport (BWI). Our official airline partner, United Airlines, has extended this offer for travel between September 18 – October 1, 2025. You may also call the United Meetings Reservation Desk Monday – Friday at (800) 426-1122 for booking assistance. Booking fees over the phone will be waived.
Eligible Tickets: A savings will be applied to United Airlines’ published fares (except companion and other promotional fares). Any change or cancellation after ticketing is subject to a service charge. All fare rules and additional blackout dates of the fare apply. The discount and the fare are subject to all applicable taxes and surcharges. A ticket is eligible for the discount provided it has been purchased on United.com and provided the discount code has been applied at the time of purchase. Any ticket not purchased on United.com for the purpose of traveling to the conference will not qualify for any discount. Only bookings made to the designated conference city (DCA, IAD and/or BWI) are eligible for the discount. Bookings originating in the conference city are not eligible.
Extend your downtown DC experience! Whether you’re arriving early, staying late or want to share ideas with friends and family, our co-host, the DowntownDC BID, has curated a collection of suggested itineraries. Discover hidden gems, iconic landmarks and vibrant experiences that will make your visit truly unforgettable. View or download the PDF guide here.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
Who attends the IDA conference? IDA’s conference is designed to meet the needs of professional place managers from downtown organizations, city agencies, municipalities and private-sector companies. Content is designed for every level of the profession, from executives to associates.
Where is the conference located? The Capital Hilton, located at 1001 16th St NW, Washington, DC 20036, U.S., and at various other locations throughout downtown DC. Select preconference and mobile tours will be held off-site; those location details will be noted in the program.
Are meals included? For each full day of the conference (Thursday and Friday), a morning continental breakfast and lunch will be included.
Is there a dress code? While there is not a specific dress code for the conference, most attendees choose to dress between business and business casual. Individual events (tours, receptions, etc.) throughout the conference may specify and require a certain dress code. Those events will be noted.
Is there parking? The Capital Hilton has valet parking. The cost for self-parking is $71 USD/night.
Will there be wi-fi at the conference? There will be wi-fi available for IDA attendees at the Capital Hilton.
How do I get to the hotel from the airport?
If traveling by train to the host hotel: upon arrival at DCA, follow signs to the WMATA Metro. Purchase a WMATA metro card from the vending machines near the station entrance. Or add a new SmarTrip card to your Apple or Google Wallet. The cost for the ride to downtown DC is between $2.25 – $3.00. Take the Blue Line towards Largo and use the McPherson Square Metro Station. Exit station at Vermont Ave-White House and walk approximately 7 minutes (0.2 miles) to host hotel.
From IAD, follow signs to the WMATA Metro. Purchase a WMATA metro card from the vending machines near the station entrance. Or add a new SmarTrip card to your Apple or Google Wallet. The cost for the ride to downtown DC is between $2.25- $6.75. Take the Silver Line towards Largo, then take the train to McPherson Square Metro Station. Exit station at Vermont Ave-White House and walk approximately 7 minutes (0.2 miles) to host hotel.
From BWI, the airport offers free shuttle service to the nearest train station every 10-15 minutes, 24 hours a day. At the train station, purchase a MARC ticket to Washington, DC Union Station from the gray and blue vending machines, the cost for the ride to DC is $8.00. Board the train headed southbound on the far platform. Upon arrival at Union Station, transfer to WMATA Metro in the lower level of the station. Purchase a WMATA metro card from the vending machines near the station entrance. Or add a new SmarTrip card to your Apple or Google Wallet. The cost for the ride to downtown DC is between $2.25. Take the Red Line towards Shady Grove and use at the Farragut North station. Exit to K St NW and walk approximately 4 minutes (0.2 miles) to host hotel.
Want to travel like a local? Here’s a pro tip for WMATA escalators: please stand on the right and walk on the left. It’s especially important during rush hour – be considerate of your fellow riders! For more info, visit WMATA information.
From DCA to the host hotel, it takes an average of 20-25 minutes (4.5 miles) by taxi/Lyft/Uber (approximately $20). From IAD to the host hotel, it takes an average of 40-60 minutes (28.5 miles) by taxi/Lyft/Uber (approximately $50-$80). From BWI to the host hotel, it takes an average of 60-80 minutes (39 miles) by taxi/Lyft/Uber (approximately $70-$100).
The Annual Conference & Marketplace of the International Downtown Association is the signature gathering of inspired leaders who are shaping cities around the globe. This is the premier event for urban place management professionals to discuss industry trends, share best practices and learn the latest tips of the trade.
What we heard:
- “IDA’s Annual Conference is an excellent opportunity to connect with other place management organizations and gain valuable insights into how to better serve our downtowns. I always leave feeling inspired and full of ideas! It’s easy to get caught up in the daily grind and lose sight of the importance of this work, and this conference is a refreshing opportunity to connect with peers, learn about innovative projects and re-energize.”
- “Being new to place management I didn’t know what to expect at my first IDA conference. I have a notebook full of ideas, many new connections, and most importantly, I am inspired.
- “The IDA Annual Conference is one of the best learning experiences of the year. The content is excellent, the lessons learned are applicable in other city contexts and the Master Talks are inspirational and help reinvigorate us for the work that we do.”
- “This event is an invaluable opportunity for place management professionals and municipal government employees to learn about best practices and new ideas.”
- “Connecting with my colleagues at the IDA Annual Conference is my favorite thing about my job. People are always incredibly generous with one another and create a sense of community for those of us in jobs that can otherwise feel quite lonely.”
- “Once again, IDA has brought together the innovators that breathe life and excitement into our downtowns.”
- “If your organization is dealing with an issue, IDA conferences are the way to meet directly with a person who has successfully dealt with that issue.”
- “The IDA conference is an outstanding opportunity to gain expert knowledge and learn from other communities. It is a ‘must-attend’ event for all urban management professionals interested in how to ensure a bright future for our ever-growing cities.”
Past Resources:
IDA members can watch videos now from previous Master Talks or download past session presentations by visiting the Knowledge Center.
Members of the media interested in attending the IDA Annual Conference & Marketplace are welcome during the event’s Master Talks, breakout sessions and select mobile tours. RSVPs for credentialed media are required for programs and tours. To obtain credentials, please contact Allison Shashok, Vice President of Membership, Marketing & Operations, at allison@downtown.org. Please identify your outlet and contact information.
Media are responsible for arranging their own transportation and lodging during the conference.
Get social! What questions will you come ready to ask? Share them on X, Facebook or LinkedIn using #IDADC25. Members can log in to IDEA Connection, IDA’s online virtual community to connect with peers, share best practices, and exchange ideas before meeting up in DC. Learn more and log in here.
Are you coming to DC with IDA? Show off your attendance and let your colleagues know by sharing the “I’m Attending” social media badge (download the image).
By attending the 2025 Annual Conference & Marketplace, certified Leaders in Place Management will earn 12 credit hours toward the renewal of their LPM certification. Additional certification maintenance credits can be earned by attending qualifying pre-conference workshops during the conference. When credits are available for workshops, they are noted in the program. Please visit downtown.org/certification to learn more about becoming certified or recording continuing education units.
IDA is an AICP credit provider. AICP members can earn Certification Maintenance (CM) credits for the Annual Conference sessions and workshops. When CM credits are available, they are noted in the program. IDA’s 2025 sessions provide an easy way for AICP certified planners to earn their CM credits. Learn more and submit credits on your own at planning.org/cm.
Visiting the nation’s capital offers a great opportunity to meet with your elected federal representatives and their staff on Capitol Hill. Every day, Congress works on issues that affect downtowns, from housing and public safety to job creation and more. By visiting your House representative and Senators, you can demonstrate the power of place management and help advance IDA’s federal policy agenda.
To learn more about how you can engage with your federal representatives while you are in Washington, DC this September, email IDA’s head of U.S. Government Affairs, Andrew Goldberg at andrew@agoragov.com. Download the Issue Briefs here.
Preview the agenda below. All times listed are Eastern Time and all prices are in USD. Please note that our conference’s traditional schedule has been adjusted for 2025. This year, the conference will run from Wednesday, September 24, 2025 to Saturday, September 27, 2025. Please book travel and accommodation accordingly.
To see the full description, click on the down arrow next to the title. You can filter the program by domain or session type to start curating your personalized experience. Pre-registration is required for tours, day trips and workshops. Advance registration is not required for General or Breakout Sessions, Service Advisories or Lunch & Learns. Note, this program is subject to change.
For decades, urban place management professionals have acted as leaders of their communities by undertaking the strategic and visionary work of city building. IDA has developed seven official knowledge domains, recognizing the distinct areas of professional practice used to shape vibrant urban districts which anchor the well-being of towns, cities, and regions around the world. Content for IDA’s Annual Conference is organized around this framework. For more information about each domain, visit the Career Center.
Conference Program
- Wednesday 24 Sep 2025
- Thursday 25 Sep 2025
- Friday 26 Sep 2025
- Saturday 27 Sep 2025
Wednesday 24 Sep 2025

- Capital Hilton, 2nd Floor Foyer, 1001 16th St NW

- $95
- Capital Hilton Lobby, 1001 16th St NW
- Economic Development; Public Space Management and Operations
- Through an exploration of several of District Bridges’ DC Main Street corridors, participants will gain firsthand experience with the organization’s unique Multi-Main Street model and anti-displacement interventions. The tour will highlight how Community Navigators and Main Street Managers support small business development and provide connective services to the most vulnerable neighbors. The journey through key corridors – Logan Circle, U Street, Lower Georgia Avenue, Mount Pleasant and Columbia Heights – will culminate at the District Bridges office with an interactive presentation and discussion. Participants will hear directly from a local business owner about the impact of District Bridges’ programs and discuss the potential for applying these tools in their own communities.
- *This tour includes lunch, transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- This immersive tour explores how art, culture and urban development intersect transforming an emerging downtown. Through a curated journey, participants will explore historic Anacostia—Washington, DC’s official arts and culture district—highlighting the importance of placemaking and urban place management with a focus on public-private partnerships and community-driven developments. This experience combines an AI-driven learning module with an interactive walking tour of transformative developments, murals and initiatives. Participants will engage with local artists, developers, government officials and community changemakers during a TasteLab activation featuring four up-and-coming chefs. Learn how strategic place management initiatives enhance local culture, stimulate the economy and foster a sustainable environment for community growth, with a focus on partnerships that promote sustainable and inclusive development centered on community well-being.
- *This tour includes lunch, transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $95
- Capital Hilton, 2nd Floor Foyer, 1001 16th St NW, Washington, DC 20036
- Public Space Management and Operations
- Explore downtown Bethesda, Maryland, on a walking tour showcasing its public spaces, public art, art galleries, vibrant retail and restaurant scene and new developments. The tour will detail the Bethesda Urban Partnership's (BUP) downtown management and its successful public art program, featuring large-scale outdoor murals and art galleries. Participants will experience the nationally recognized Bethesda Row, known for its inviting outdoor dining, public gathering spaces and diverse retail mix. The tour will then proceed to Woodmont Triangle, a destination offering a variety of multi-ethnic restaurants, breweries, an independent bookstore and special event location. Additionally, the tour will highlight BUP's activation of public spaces and its management of maintenance, landscaping and ambassador programs.
- *This tour includes lunch, transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $95
- Capital Hilton Lobby, 1001 16th St NW
- Economic Development
- Discover Alexandria, Virginia's inspiring balance of historical legacy and vibrant modern downtown, a testament to its commitment to preserving the past while embracing a dynamic future, making it a model for cities worldwide. Begin by exploring Alexandria's historic waterfront, where the city's port, once vital for trade, led to its establishment and growth. Walk through the charming streets that George Washington himself frequented, learning about the city’s prominent role in America’s early history. The tour also delves into Alexandria's rich African American heritage, showcasing preserved sites that tell the stories of resilience, community and cultural impact. As participants journey through Old Town, explore how Alexandria manages high visitor volumes while protecting its historic character, supporting sustainable tourism, and enhancing the visitor experience.
- *This tour includes lunch, transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- Explore NoMa, a vibrant, mixed-use neighborhood in Northeast DC. This neighborhood is a national model of successful transit-oriented development, experiencing tremendous growth over the last 20 years. Participants will delve into the neighborhood’s history, highlighting its evolving identity, and experience firsthand how public art—murals, underpass installations and more—has been leveraged to soften the impact of the neighborhood’s industrial, railroad infrastructure and establish NoMa as an emerging arts destination. Gain insight into the critical role of place-based identity building in transforming a relatively new neighborhood into a thriving urban hub.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- National Landing is one of the fastest-growing downtowns in the Washington, DC region. Located in Arlington, Virginia, National Landing’s transformation builds on a legacy of smart growth planning policy and is one of the area’s most exciting stories of urban reinvention. From vibrant mixed-use development to premier open spaces, this tour will offer place management professionals insight into the district’s trajectory from a car-centric office district outside the center city into a thriving, walkable and lived-in downtown community. Learn about the planning, design and development shaping this dynamic mixed-use employment center, exploring how $4.5B in public investments offers a revolutionary system of people-centered mobility and next-gen parks. Exchange ideas on how National Landing can maintain its appeal as an emerging market and serve as a model for other urban neighborhoods poised for redevelopment.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Policy and Advocacy
- Situated in a transit-rich activity center of the DC region, Friendship Heights lies at a physical and metaphorical crossroads. Located on the border of Washington, DC, and Montgomery County, Maryland, it is transforming from a car-centric regional shopping destination surrounded by single-family homes and busy roads into a more walkable and inclusive mixed-use place. The Friendship Heights Alliance created one of the country’s first cross-jurisdictional place management organizations to promote the neighborhood as one cohesive place and shepherd this transition. This tour will include visits to transformational development projects and undeveloped sites with enormous potential. Along the way, participants will experience Alliance place-focused initiatives—a pop-up pinball arcade, murals, public history exhibits, community event spaces and pollinator gardens—and explore how these projects invigorate the current public environment while fostering a sense of possibility and hope for the future.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

Location:
- Capital Hilton, Presidential Ballroom (2nd Floor)
- Members requested more downtime with exhibiting service providers, and IDA is pleased to offer it! Mingle with companies offering solutions specific to your work and say hello to other attendees as you explore the Marketplace.

- Capital Hilton, Presidential Ballroom (2nd Floor)
- Take time to relax and recharge at the Relaxation Station inside the Marketplace and visit with Downtown Decorations.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Public Space Management and Operations
- Join this tour highlighting BID operations in Rosslyn, a dynamic neighborhood where an innovative approach to operations helps shape its success. Known for stunning views of Washington, DC and the Potomac River, Rosslyn is a thriving commercial district with a growing residential population. But the real magic happens at the sidewalk level, where the operations team redefines public safety, cleanliness, homeless outreach and beautification through a holistic operations program, innovative partnerships, CPTED and a responsive community feedback loop. This is an interactive opportunity to see how integrated operational strategies drive success in a thriving, mixed-use urban district.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Public Space Management and Operations
- Georgetown is one of the most well-known and historic shopping districts in the country—with some of the narrowest sidewalks! Join this tour to learn how the Georgetown BID made an immediate pivot during the pandemic, designing, engineering and permitting sidewalk extensions and streateries to accommodate outdoor dining and give shoppers more room to comfortably and safely visit Georgetown. While saving dozens of restaurants and fueling an ongoing dining and retail renaissance, streateries also led to both unexpected successes and new challenges. The program continues to evolve—from ongoing maintenance and management, to navigating differing stakeholder opinions, and working with the city and community to design a permanent sidewalk extension solution. The tour will also include a stop at a local bakery to enjoy a treat at their streatery.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- TBA
- This roundtable discussion will provide the unique opportunity for Black, Indigenous and other People of Color (BIPOC) working in urban place management to hold space and share experiences with one another, network and form lasting connections beyond the conference, and collaborate on ideas to bring back to their communities.
- Jenell Moffet, MBA, Chief Impact Officer, Downtown Austin Alliance (TX)
- Ishmael Nuñez, Partner, Uncommon Bridges, Seattle (WA)
- Nicole Thompson, President & CEO, Downtown Durham, Inc. (NC)
- Ebony Walton, LPM, Director of Marketing and Communications, DowntownDC BID (Washington, DC)

- TBA
- This facilitated roundtable will be an open discussion to explore how UPMO organizations are using AI in their current work. Come join the discussion and learn from each other.

- TBA
- Join this open discussion forum and share experiences to gain insight into everyday challenges. This session will be facilitated by your peers.

- National Building Museum, 401 F St NW, Washington, DC 20001
- This welcome gathering, tailored for first-time conference attendees, offers a great way to immerse yourself in the conference experience and network with other attendees. IDA staff and seasoned members will be available to answer any questions about IDA or provide tips about navigating your first Annual Conference & Marketplace. Non-alcoholic beverages and snacks will be available.
- The National Building Museum is 1.2-mile walk from the host hotel. Shuttles will be limited to those that are unable to walk to the venue, beginning at 4:30 pm, departing from the Capital Hilton Hotel Lobby Level. Shuttles will run on a continuous loop until 9:00 pm, dropping off at the National Building Museum and returning to the hotel.
- The First Time Attendee Social is sponsored by IKE Smart City + OB|M

- National Building Museum, 401 F St NW, Washington, DC 20001
- Join fellow attendees for a dedicated social hour designed to foster connection and build community. These informal gatherings provide a welcoming space to share experiences, discuss common challenges and successes, and forge valuable relationships with peers. Whether you're looking to expand your professional circle, find support or simply connect with like-minded individuals, this is an opportunity to strengthen bonds within the conference community. Non-alcoholic beverages and snacks will be available.
- The National Building Museum is 1.2-mile walk from the host hotel. Shuttles will be limited to those that are unable to walk to the venue, beginning at 4:30 pm, departing from the Capital Hilton Hotel Lobby Level. Shuttles will run on a continuous loop until 9:00 pm, dropping off at the National Building Museum and returning to the hotel.
- The Community Social Hours are sponsored by IKE Smart City + OB|M

- National Building Museum, 401 F St NW, Washington, DC 20001
- Join IDA and the DowntownDC BID for an unforgettable evening as we kick off the 71st Annual Conference & Marketplace with a dynamic reception at the National Building Museum! Celebrate the start of the conference by connecting with peers from across the globe in one of Washington, DC’s most breathtaking venues—the Museum’s soaring Great Hall, renowned for its towering Corinthian columns and grand architectural beauty. This special evening also marks the opening of the Museum's “Coming Together” exhibition. “Coming Together,” which is part of the Museum's Future Cities initiative, is a compelling exploration of how cities are reimagining and reshaping their urban centers in the wake of the pandemic. IDA attendees will get an exclusive first look at this timely and thought-provoking exhibition, showcasing innovative ideas shaping the future of downtowns. Enjoy light fare, drinks and engaging conversations while exploring the Museum, catching up with colleagues and building new connections. This reception promises an inspiring, energetic start to your IDA experience. This reception will be held indoors.
- The National Building Museum is 1.2-mile walk from the host hotel. Shuttles will be limited to those that are unable to walk to the venue, beginning at 5:30 pm, departing from the Capital Hilton Hotel Lobby Level. Shuttles will run on a continuous loop until 9:00 pm, dropping off at the National Building Museum and returning to the hotel.
- Opening Reception sponsored by Uncommon Bridges.
Thursday 25 Sep 2025

- Capital Hilton, 2nd Floor Foyer, 1001 16th St NW

- Capital Hilton, Presidential Ballroom (2nd Floor)
- Renew friendships and expand your network of like-minded professionals. Enjoy your coffee in the Relaxation Station in the Marketplace brought to you by Downtown Decorations.

- $35
- Capital Hilton Lobby, 1001 16th St NW
- Public Space Management and Operations
- This tour is a one-stop shop for understanding all functions of clean teams and ambassadors, relevant for those starting a program, managing an in-house team or working with a third-party provider. Learn firsthand from the DowntownDC BID's operations team, who have managed their clean, safe and friendly "SAM" ambassadors in-house since 1997 and recently co-located them with corporate staff. Explore the BID’s new operations headquarters and dispatch office to understand their equipment and procedures. Learn about their homeless street outreach, Public Safety Task Force, park management, storage and trash removal, and gain insights into the complexities of urban logistics, management and human resources. This tour provides a focused downtown case study to examine the best practices and challenges behind the essential clean and safe services often taken for granted.
- *This tour includes indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $35
- Capital Hilton Lobby, 1001 16th St NW
- Public Space Management and Operations
- Engage with the Golden Triangle BID’s Safety and Security team to learn about their all-hazards emergency preparedness, safety and security programs. Situated as DC’s central business district adjacent to the White House, the Golden Triangle has a strong history of prioritizing safety and preparedness. This tour will be an opportunity to discuss their use of alert messaging, GPS-enabled radios, CCTV, camera footage sharing partnerships, the role of Safety Specialists and key strategic partnerships, all contributing to a safe, secure and prepared environment. This tour will include a presentation and tour of the Golden Triangle Operations Center and CCTV system
- *This tour includes indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- TBA
- Economic Development
- Advanced Track
- CM | 1
- Vibrant nighttime industries contribute significantly to destination appeal, generating significant revenue, employment opportunities and brand impressions. While crucial to tourism development, nighttime activities also present challenges to year-round communities. This session brings together experts in tourism development, safety and security, and cultural/entertainment economies to explore the value and impacts of nighttime cultural destinations and the strategies destinations are using to achieve a sustainable balance between visitor expectations and local stakeholder needs. Explore case studies from diverse nighttime economies, including the historic blues of Beale Street to the honky tonks of Broadway, and share strategies that support the sustainable growth and evolution of cultural institutions, patrons, creative counterparts and neighborhood residents. Speakers will also focus on approaches to enhance year-round safety and comfort, informed by recent national incidents, and effective methods for engaging the creative stakeholders who drive these nighttime economies.
- Learn to measure the value and impact of nighttime economies.
- Explore how to engage local artists and musicians in economic development policymaking.
- Understand partnering with destination marketing organizations to ensure sustainable development of nighttime cultural destinations that respond to trends in legacy travel.
- Nur Asri, Principal/CEO, Think Place Agency (New York, NY)
- Tamara Dickson, VP Economic Development, Downtown Nashville Partnership (TN)
- Jett Glozier, Head of Business Development/Global Head of Infrastructure, Sound Diplomacy (London, UK)
- Brett Roler, LPM, COO, Downtown Memphis Commission (TN)

- TBA
- Marketing, Communications and Events
- Introductory Track
- As downtowns and city centers continue to face perception challenges post-pandemic, the media is essential to addressing the way people see our cities¾and that’s not always easy. With journalism changing just as quickly as our urban environments, it’s critical to take a proactive, thoughtful approach to interacting with the media. Understand how to develop a proactive media relations strategy encompassing pitching, relationship building, story ownership, champion cultivation and positioning your organization as the go-to source for data. Whether you have dedicated communications resources and expertise within your organization or are just starting to venture into the world of media relations, it's possible to shift the narrative about your downtown in the news.
- Understand today's media relations landscape and how it applies to place management.
- Identify proactive strategies that make sense for your district and organization.
- Explore strategies for improving place perception, strengthening media relationships and reaching wider audiences.
- Britt Diehl, Sr. Director, External Affairs and Marketing & Communications, Downtown Denver Partnership (CO)
- Apoorva Gundu, Public Relations & Communications Coordinator, Downtown Denver Partnership (CO)

- TBA
- Planning, Design and Infrastructure
- Introductory Track
- CM | 1
- As downtowns face growing challenges from climate change, traffic safety crises and shifting mobility needs, streets must be reimagined as resilient, people-centered spaces that support economic vitality, public health and climate adaptation. This session will explore how Complete Streets are a critical resilience strategy, helping downtowns reduce urban heat, manage stormwater, enhance pedestrian and cyclist safety and strengthen local economies. Through case studies and best practices, attendees will learn how cities are integrating green infrastructure, transit investments and Vision Zero principles to create downtown streets that are safe, vibrant, healthy and adaptable to changing conditions. Explore the economic and public health benefits of multimodal street design and acquire actionable strategies to future-proof streets, gain broad support and position Complete Streets as a key downtown investment for long-term success.
- Identify how Complete Streets function as a resilience strategy.
- Analyze case studies of small to mid-sized districts that have successfully implemented multimodal, people-centered street designs with limited budgets.
- Develop actionable strategies to advocate for and implement Complete Streets in your district, using scalable, cost-effective approaches that align with resilience and equity goals.
- Astrid Mayak, Urban Planner & Urban Designer, Stantec (New York, NY)
- Veronica Rivas Plaza, Senior Project Designer, The Street Plans Collaborative (New York, NY)

- TBA
- Economic Development
- Intermediate Track
- CM | 1
- Communicating with diverse stakeholders, often with competing interests, requires UPMOs to be creative and strategic in their messaging. Unlock the power of data by learning how to transform raw information into engaging stories that resonate with stakeholders and inform crucial decisions. This session will delve into diverse data collection methods, reveal how organizations analyze common sources for narrative building, and present creative data gathering techniques. Explore inventive uses of quantitative tools and the development of tailored qualitative programs to capture unique community aspects. Discover practical strategies to utilize data not just for analysis, but as a powerful storytelling tool that builds understanding and trust with key stakeholder groups.
- Discover diverse data collection methodologies.
- Adapt data into a diverse set of targeted narratives.
- Learn to apply storytelling to drive change.
- Emeka Moneme, President, Capitol Riverfront BID (Washington, DC)
- Zachary Baldwin, Director of Mobility, Data, and Research, Southwest BID (Washington, DC)
- Kevin O'Halloran, Associate Director of Research & Planning, Tysons Community Alliance (Fairfax County, VA)
- Clint Randall, Vice President of Economic Development, Center City District (Philadelphia, PA)

- TBA
- Public Space Management and Operations
- Join this open discussion forum and share your experiences to gain insight into everyday challenges you are facing. This session will be facilitated by your peers.

- Public Space Management and Operations
- Join this open discussion forum and share your experiences to gain insight into everyday challenges of managing the public realm and ambassador programs. This session will be facilitated by your peers.

Location:
- Capital Hilton, Presidential Ballroom (2nd Floor)
- Learn about private-sector solutions to solve hurdles in your community! Visit the exhibitor page to explore solutions.

Location:
- IDA Marketplace Booth
- Do you offer downtown solutions or consultancy? IDA offers a variety of ways for you to get engaged, lend your expertise, market alongside a trusted platform and develop business. Stop by the IDA booth in the Marketplace and share your work with Tracie Clemmer, IDA’s Director of Corporate Relations, or set up an appointment by emailing tracie@downtown.org.

- Lisner Auditorium at The George Washington University, 730 21st St NW, Washington, DC 20037
- IDA Master Talks present the industry's most engaging and innovative speakers.

Location:
- Capital Hilton, Presidential Ballroom (2nd Floor)
- Learn about industry-specific solutions for your district and enjoy lunch. Review exhibitor details ahead of time and bring any related RFPs.

Location:
- IDA Marketplace Booth
- Join us during lunch to connect directly with the IDA Research Team! This is your chance to dive deeper into IDA's work, including the latest Top Issues Council reports and The Value of U.S. Downtowns and Center Cities research. Learn how these insights can benefit your community and discover opportunities to participate in future research initiatives.
- IDA has worked with 56 downtowns and urban districts since 2017 to quantify the value of downtown and how much it contributes to its city and region. This data has revealed that since 2000, downtown residents have increased at three times the rate of the city, and jobs have grown 15%. Learn more about how to share the powerful role your district plays through The Value of U.S. Downtowns and Center Cities and how to get involved.
- IDA’s 2025 Top Issues Councils reports address pressing issues including police partnerships, retail strategies, inclusive events and stakeholder engagement. Chat with the Councils about highlights and trends from the latest reports. Explore topics to cover in 2026 and learn how to get involved in a future Council!

Location:
- TBA
- Policy and Advocacy
- Join the IDA U.S. Advocacy Network Roundtable for an engaging and vital gathering, bringing together current and prospective advocates. Get the latest updates on IDA initiatives, discover concrete ways to become actively involved in shaping policy and making a real difference and learn how you can contribute to our growing advocacy community through networking and shared insights.
- Andrew Goldberg, IDA U.S. Government Affairs and Principal, Agora Consulting (Washington, DC)

- $35
- Capital Hilton Lobby, 1001 16th St NW
- Economic Development
- Join the Golden Triangle BID, the nation’s first LEED-certified BID, on an experiential tour of DC’s central business district to discover how public art and sustainability enrich urban spaces. The tour will visit the BID’s immersive art experience, permanent public art collection, rain gardens and pollinator habitats. Participants will gain valuable insights into commissioning and maintaining public art, planning and implementing green infrastructure projects, LEED certification and creating inviting spaces that foster creativity, culture, biodiversity and community.
- *This tour includes indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Economic Development
- Twenty years ago, the NoMa neighborhood was an urban desert of abandoned warehouse lots north of Union Station. Since then, the neighborhood has transformed into the fastest growing in the country, with a population surging from nil in 2007 to 15,000+ today. As “retail follows rooftops,” NoMa’s next frontier is the cultivation of retail to support its bustling neighborhood of residents, workers and visitors. On this tour, learn how the NoMa BID is cultivating its retail future with markets, activations and placemaking, and how a BID can play a critical role in supporting a vibrant mix of retailers. Participants will learn strategies to support existing retailers in a growing neighborhood and ways to use placemaking to attract new ones. This tour will coincide with the popular NoMa Farmers Market, where participants will see how the market supports adjacent retailers and creates opportunities to incubate new ones for the neighborhood.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- Explore the ambitious reimagining of Tysons with the Tysons Community Alliance (TCA), witnessing North America’s largest suburban retrofit firsthand. This tour charts Tysons' evolution from suburban crossroads to Fairfax County’s vibrant downtown of the future, driven by the visionary 2010 Comprehensive Plan which outlines a path to a fully urbanized district by 2050. Discover the TCA's innovative public-private governance model to drive collaboration and partnership in this bold transition. Tour Tysons’ emerging transit-oriented neighborhoods and gain valuable insights into the challenges and successes of building a 21st-century urban hub in the National Capital Region.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- Join Mount Vernon Triangle Community Improvement District (MVT CID) for an immersive visual before and after tour that guides attendees through the making of a new type of downtown mixed-use neighborhood that embodies the very best of city life. Located in the heart of Washington, DC, Mount Vernon Triangle has undergone a transformative renaissance over the last 20 years to emerge as a central hub for high-quality dining, equitable living and top-tier walkability. Interactive visuals will showcase Mount Vernon Triangle's transformation from the Urban Renewal era of the 1950s and 1960s to its current vibrant state, highlighting the MVT CID’s advocacy, project management and partnerships in guiding this evolution. The tour will conclude with an opportunity to enjoy lunch in Cobb Park, a reimagined 1.2-acre city park that capstones Mount Vernon Triangle’s arrival.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- Explore Alexandria’s waterfront transformation and strategic efforts in flood mitigation, sustainability, and public access, as this tour demonstrates how such redevelopment integrates environmental stewardship with urban renewal, making Alexandria a model for thriving, sustainable community spaces. Central to this redevelopment is the RiverRenew project, which improves water quality by reducing sewage overflow into the Potomac River, enhancing environmental health and resilience against flooding. Discover innovative infrastructure like flood barriers, stormwater systems and sustainable open spaces that balance accessibility with ecological responsibility. The tour highlights how these improvements have revitalized the waterfront, creating a vibrant destination that attracts visitors, supports local businesses and boosts the economy. Participants will also explore two of the last undeveloped tracts along the Potomac River, offering insights into future potential.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Public Space Management and Operations
- As the largest outdoor shopping district in the region, Georgetown is often a target for organized retail crime. Simultaneously, the neighborhood works with an outreach team to focus on the unique challenges and safety considerations associated with supporting its unhoused population. In 2024, the Georgetown BID hired a community safety coordinator to address these challenges and create an interdependent network of organizations and resources. This tour through the commercial district highlights the evolution of the public safety program, including security camera installation assistance programs, new partnerships with the police and community response team, implementation of environmental design and the establishment of an organized communications channel for Georgetown businesses facing real-time safety issues.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- TBA
- Economic Development
- Intermediate Track
- CM | 1.25
- Learn how historic preservation incentives are a powerful tool to counter the impact of remote work and market forces on urban cores, successfully reviving downtown real estate. This session highlights the identification and execution of tax credits, preservation easements and tax abatements to offset construction costs, making projects work, especially in mid-sized and small cities. UPMOs are central to coordinating and communicating incentives, and may even manage them directly. Speakers will connect these roles through case studies spanning the Rust Belt to the Sun Belt, providing technical insights that illuminate UPMOs' pivotal role in preservation and, consequently, placemaking within their communities.
- Gain an understanding of historic preservation tools and UPMOs’ role in accessing them.
- Identify the needs of developers and owners of historic properties in their projects and from UPMOs.
- Explore the horizon for policy and legislative initiatives that benefit historic preservation as a tool for economic development.
- David Fleming, President & CEO, REV Birmingham (AL)
- C. Randall Minor, Shareholder, Maynard Nexsen (Birmingham, AL)
- Antonin Robert, President of Community Development, GBX Group (Cleveland, OH)
- Donovan Rypkema, Principal, Place Economics (Washington, DC)

- TBA
- Public Space Management and Operations
- Intermediate Track
- Balancing security with vibrant communities is a key challenge for place management professionals. This session will explore the crucial intersection of public safety, security measures and community perception in building resilient urban environments. Discover fresh, adaptable approaches to evolving safety challenges; examine how safety perceptions shape community experiences; and learn the importance of collaborative safety planning with businesses, law enforcement and community groups for inclusive strategies. Gain actionable insights and tools to foster safe, vibrant spaces that meet diverse district needs. This session encourages dialogue, collaboration and innovative thinking to inspire forward-looking solutions that prioritize safety, enhance trust and build thriving, inclusive urban districts.
- Identify innovative strategies for enhancing public safety and security in public spaces.
- Learn to assess and improve safety perception in districts using data and community input.
- Develop actionable plans to engage diverse stakeholders in conversations about public safety.
- Trish DeBerry, CEO/President, Centro San Antonio (TX)
- Derreck Hughes, Vice President of Operations, Block By Block (Louisville, KY)

- TBA
- Marketing, Communications and Events
- Understand the critical importance of early planning.
- Identify and apply strategies and examples for accessing new funding sources.

- TBA
- Winning an IDA Pinnacle Award represents the highest achievement in the industry. Join this session to gain invaluable insights and inspiration from the 2025 Pinnacle Award-winning projects in the domains of: Planning, Design and Infrastructure, Economic Development, Public Space Management and Operations, and Policy and Advocacy. Discover the innovative strategies, impactful solutions and key takeaways that led to their success. Learn directly from the teams behind these exceptional projects and apply their winning approaches to your own work.
- Teneka James-Feaman, IDA Awards Committee Chair and Executive Director, West Palm Beach DDA (FL)
- TBA

- TBA
- Planning, Design and Infrastructure
- Advanced Track
- CM | 1.25
- Place management organizations increasingly rely on technologies like public Wi-Fi, digital wayfinding and data-driven monitoring to create vibrant, accessible and safe urban public spaces. However, many lack the capacity to integrate these technologies thoughtfully and strategically. This session introduces participants to “technology action planning,” a holistic approach to planning for value-add technology in urban public spaces that aligns technology adoption with organizational values, community needs and critical principles of data privacy and security. Learn how strategic technology adoption can significantly impact UPMOs and why it is important to plan beyond ad hoc adoption. This session reveals impactful technology use cases and best practices from leading organizations and practitioners. Attendees will leave with an actionable framework to create tailored technology roadmaps for their unique community.
- Understand the importance of strategic "technology action planning" for urban public spaces, aligning technology with values, needs and responsible principles.
- Recognize the impact of key technology use cases on place management and community engagement.
- Learn actionable frameworks for creating tailored technology adoption roadmaps for place management organizations.
- Siqi Zhu, Director of Urban Technology and Planning, Sasaki (New York, NY)
- Jacqueline Lu, CEO, Helpful Places (Toronto, ON)
- Michael Steinlage, Program Manager – Brickline Greenway, Great Rivers Greenway (St Louis, MO)

- TBA
- Organizational Management
- Gain inspiration and guidance from three UPMOs that achieve exceptional results with limited staff, demonstrating how to "punch above their weight." This session offers their insights and wisdom on responding to constant demands, serving constituents and working with local government while still exceeding high expectations and fulfilling obligations beyond the mission. Discover strategies for achieving small wins and major accomplishments, overcoming barriers and effectively managing limited resources to do "more with less."
- Discover unique and creative funding and staffing solutions.
- Exchange information and establish professional relationships.
- Apply immediately actionable knowledge and insights.
- Yvette Freeman, Senior Strategist, Progressive Urban Management Associates (Denver, CO)
- Michael Monestine, LPM, President, Central Square BID (Cambridge, MA)
- Kara Norman, Executive Director, Downtown Frederick Partnership (Frederick, MD)
- Iboro Udoh, Downtown Development Director, Downtown Development District (Baton Rouge, LA)

Location:
- Capital Hilton, Presidential Ballroom (2nd Floor)
- Meet companies that can help you level up! Visit the exhibitor page to learn about industry-specific solutions.

Location:
- IDA Marketplace Booth
- IDA provides members with opportunities to become more engaged with the profession by serving on committees, task forces and special projects. Find opportunities that fit your interests and expertise, gain leadership experience and further develop the urban place management profession.

- Economic Development
- Intermediate Track
- CM | 1.25
- Explore the increasing pressure on UPMO leaders to actively attract office tenants, a growing expectation often driven by board members with office assets. Recognizing that office-to-residential conversions are rarely a complete solution, this session will collaboratively define strategies UPMOs are employing to address this demand while staying true to their core mission of creating vibrant downtowns and city centers through placemaking and amenities. Attendees will tackle critical questions about balancing stakeholder expectations and prioritizing impactful office recruitment efforts, gaining insights from an office broker on how UPMOs can effectively support their work.
- Gain understanding of the evolving role of UPMOs in office tenant attraction.
- Learn to balance stakeholder expectations.
- Identify practical strategies to support office brokers.
- Larisa Ortiz, Managing Director, Streetsense (New York, NY)
- Michael Deemer, LPM, President & CEO, Downtown Cleveland (OH)
- Mary Miller, LPM, President & CEO, Downtown Norfolk Council (VA)
- Jeremy Waldrup, President and CEO, Pittsburgh Downtown Partnership (PA)

- TBA
- Public Space Management and Operations
- Intermediate Track
- Place management organizations face the challenge of creating safe, inclusive environments while working with limited budgets and diverse stakeholders. This session explores innovative strategies and cutting-edge technologies that empower organizations¾especially those without established public safety programs¾to reimagine and revitalize public spaces. Learn creative and collaborative strategies to foster safety, belonging and equity by leveraging collaboration with law enforcement, community engagement and equity-focused solutions. Discover how dynamic programming, public space activations and resourceful technologies can address complex safety challenges. This session provides actionable insights and real-world examples for districts of all sizes to improve safety, strengthen relationships and create vibrant public spaces. Regardless of budget or starting point, attendees will leave inspired to enhance public spaces and build stronger neighborhood connections.
- Identify and evaluate innovative, budget-conscious tools to enhance public safety, build partnerships and foster trust in diverse neighborhoods.
- Apply lessons from public safety case studies to develop resourceful and inclusive frameworks for local public spaces.
- Develop skills to balance enforcement and equity while advocating for funding and demonstrating the impact of creative safety initiatives.
- Adam Dodgshon, Planning Supervisor – Placemaking Section, Prince George's County Planning Department (Largo, MD)
- Jonathan Greene, Public Realm Operations Manager, Capitol Riverfront BID (Washington, DC)
- Matt Holland, Director of Enterprise – Real Time Operations, Axon (Scottsdale, AZ)
- Ruben LeChuga, Senior Director Public Space Operations, NoMA BID (Washington, DC)

- TBA
- Marketing, Communications and Events
- Intermediate Track
- Want to transform your district with marketing that truly connects? This session is all about creating authentic connections that resonate with residents, businesses and visitors. Be inspired by successful hyper-local campaigns, community ambassadors, and interactive events that bring vibrancy to neighborhoods. Discover how micro-influencers, a downtown “advice column,” neighborhood branding and pop-up events can spark excitement, build pride and support local businesses. Plus, learn how AI can help amplify efforts and track what’s working. Join this lively session packed with fresh ideas and strategies to make your district vibrant, inclusive and unforgettable!
- Explore audience-driven engagement tactics to boost visibility and community involvement.
- Evaluate and apply AI tools to optimize marketing campaigns, measure success and create data-driven decision-making for promotions.
- Identify innovative and cost-effective marketing strategies for place management that can be adapted to small and medium-sized districts.
- Bree von Faith, Bee Me Collective, Los Angeles, (CA)
- Johnna Hughes, Content Marketing Manager, DTLA Alliance (Los Angeles, CA)
- Caroline Keesler, Senior Manager of Marketing & Communications, Tampa Downtown Partnership (FL)
- Cheyenne Lewis, Marketing & Communication Manager, Downtown Durham, Inc. (NC)

- TBA
- Planning, Design and Infrastructure
- Advanced Track
- CM | 1.25
- Another plan collecting dust? Is planning fatigue hindering your ability to capitalize on shovel-ready funding opportunities for implementable ideas? During this session, explore the fundamental ways in which community-led downtown and district planning efforts culminate in widely praised plans that quickly turn to implementation. Discover how best-practice planning implementation strategies, exemplified by two case studies, shifted community dialogue about needs and desires into fast acting investment strategies. Learn the processes and tactics used and how to shift from talk and planning to action and implementation.
- Understand strategic downtown planning essentials for results and immediate implementation.
- Identify strategies for engaging stakeholders and future partners to achieve inclusive, community-driven planning and alignment.
- Discover practical approaches to overcoming obstacles in funding, partnerships, adaptation and responsibilities to support infrastructure and capital improvements.
- Brian Kurtz, LPM, President & CEO, Downtown Tulsa Partnership (OK)
- Brandye Merriweather, President, Buffalo Urban Development Corporation (NY)
- Jay Renkens, Principal & Chief Practice Officer, MIG (New York, NY)

- TBA
- Marketing, Communications and Events
- Intermediate Track
- UPMO marketing and event teams are often the driving force behind increased foot traffic and local spending¾a challenging responsibility when navigating limited resources, sprawling districts and shrinking budgets. But it's these very challenges that spark innovation and fuel creativity. In this session, attendees will hear from three districts that faced these challenges head-on, developing engaging events that overcame the odds to thrive and grow. Walk away inspired, equipped with fresh ideas and ready to elevate your existing events or launch bold new initiatives in your district.
- Learn to create events that engage customers and benefit UPMO stakeholders.
- Overcome budget and resource limitations with scalable, low-lift events that yield consistent ROI.
- Gain replicable insights from real-world event examples tailored to relatable needs and scale.
- Debbie Young, Events Director, Georgetown BID (Washington, DC)
- Brian Barrie, Deputy Director, Adams Morgan Partnership BID (Washington, DC)
- Juan Galvan, Director of Parks Programming & Events, Downtown Dallas, Inc (TX)
- Haley Wright Tinkle, Director of Events, Downtown Vision, Inc (Jacksonville, FL)

Location:
- Capital Hilton, Presidential Ballroom (2nd Floor)
- Companies offering ways to enhance your district are on-site and ready to share creative solutions to your everyday problems. End the day with a beverage and say hello to colleagues and friends.

Location:
- IDA Marketplace Booth
- Visit the IDA Marketplace booth to enjoy an inspired cocktail with our membership champions! This is a great way for nonmember attendees or members who want a refresher to learn about IDA’s community while networking in a smaller setting. Discover valuable resources and stay up-to-date on IDA products, programs and services. Seasoned IDA members and staff will be available to answer any questions about membership and benefits.
Friday 26 Sep 2025

Location:
- TBA
- Join us for a morning of networking over breakfast! IDA invites our Certified Leaders in Place Management (LPM) to gather and share insights, experiences and a morning beverage. Please RSVP during registration to save your spot.

- Capital Hilton, 2nd Floor Foyer, 1001 16th St NW

- Capital Hilton, Presidential Ballroom (2nd Floor)
- Grab a cup of joe and walk around the exhibits while it is quiet. Be sure to stop by the Relaxation Station brought to you by Downtown Decorations. The Marketplace closes after lunch!

- $35
- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- Explore the history, evolution and challenges of DC's Chinatown, a neighborhood of renewed focus under the city's Chinatown Task Force and learn how clean and safe initiatives alongside public activations are creating memorable experiences. A new strategic chapter marked by public safety initiatives, streetscape enhancements, and the presence of Capital One Arena, this tour will showcase improvements to the Chinatown Corridor, including public safety measures, sidewalk utilization, public art activations such as the Felix Gonzalez art installation, Shepard Fairey and Washington Wizards murals, use of vacant spaces for communal art, the arena renovation, the pedestrianized Anthem Row and more.
- *This tour includes indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $35
- Capital Hilton Lobby, 1001 16th St NW
- Public Space Management and Operations
- This walking tour to Dupont Circle park provides a valuable look into the BID's dedicated efforts to connect with and support their unhoused neighbors. Learn how the Dupont Circle BID fosters trust and acts as a crucial link to resources, demonstrated by their successful partnership with the H3 Project in housing and supporting individuals. Participants will meet with BID staff and H3 Project contractors to gain insights into building relationships, effective housing strategies and crucial resources for housing stability. Explore the importance of consistent engagement and collaborative initiatives in facilitating access to essential services and housing solutions.
- *This tour includes indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Economic Development
- Explore Southwest DC, a dynamic waterfront neighborhood with a mix of residential developments, entertainment venues, federal offices and world-class museums. Southwest presents a study in contrasts—home to the multi-billion-dollar District Wharf alongside the city's largest concentration of public housing. It also encompasses DC’s first Mobility Innovation District and a federal enclave with nearly 10 million square feet of office space, effectively separating the neighborhood from the National Mall. Shaped by urban renewal and persistent wealth disparities, Southwest's built environment has long faced challenges to community cohesion. Addressing these complexities, place management has evolved beyond traditional Clean and Safe operations into an active community connector, bridging the diverse submarkets and divided communities within its 500 acres. This tour will reveal how innovative place management—from reimagining public parks and installing public art to managing meal distribution programs and piloting electric transportation—can build social capital and address the unique complexities of this rapidly evolving neighborhood.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- TBA
- Economic Development
- Intermediate Track
- CM | 1
- The doom loop is coming for you! Or is it? While COVID and shifting demographics have disrupted how downtowns function, change is nothing new for urban centers. This session pushes back against the dominant doom-and-gloom narrative and draws on recent research to explore a more nuanced view of downtown recovery. Through the stories of two distinct downtowns, attendees will learn how cities in fast-growing regions are responding to new pressures. As demand for walkable, mixed-use environments rises, competition from “downtown light” developments is increasing. In response, both cities are leaning into what sets true downtowns apart: diversity, creativity and authenticity. Their experiences offer valuable insights for planners and urban leaders navigating the complex terrain of equitable development¾touching on housing, small and minority-owned business growth, employment access, and the design and management of public spaces.
- Understand the changing demographics and market preferences that impact downtowns and commercial districts.
- Debate the "doom loop" narrative and its impact on downtown and city centers of different sizes.
- Explore practical strategies at the intersection of economic development, retail and public space to apply in your district.
- Scott Page, Principal, Interface Studio LLC (Philadelphia, PA)
- Bobby Boone, Founder & Chief Strategist, & Access (New Orleans, LA)
- Bill King, President & CEO, Downtown Raleigh Alliance (Raleigh, NC)
- Nicole Thompson, President, Downtown Durham Inc. (NC)

- TBA
- Public Space Management and Operations
- Intermediate Track
- CM | 1
- This session explores how ethical, AI-assisted video solutions can enhance urban safety, planning and resource allocation while preserving privacy. By transforming traditional surveillance from passive monitoring to active intelligence, this approach provides city planners, businesses and communities with real-time insights into pedestrian flows, public transit optimization and safety improvements. The discussion will highlight how privacy-preserving AI and real-time edge video analytics can support equitable urban development, enhance accessibility and improve quality of life. Attendees will gain insights into building community-in-the-loop frameworks that ensure transparency and collaboration, fostering trust in AI-driven solutions. The session will also address ethical, legal and social considerations, emphasizing responsible implementation. Through real-world examples and a multidisciplinary perspective, attendees will learn how AI-powered video analytics can be a force for good, enabling smarter, safer and more responsive cities.
- Understand how AI-assisted video analytics enhances urban safety, planning and resource allocation while addressing ethical and privacy concerns, enabling assessment of its potential applications.
- Identify cost-effective, scalable AI solutions for smaller districts using existing surveillance infrastructure.
- Learn to develop strategies to integrate community feedback into AI-driven urban management for public trust and transparency.
- Dr. Philip E. Otienoburu, Senior Vice President for Public Safety & Chief Government Relations Officer, Charlotte Center City Partners (NC)

- TBA
- Policy and Advocacy
- Advanced Track
- CM | 1
- City administrations run hot and cold¾sometimes lavishing their downtowns with attention, at other times turning towards competing priorities. But in the post-pandemic era, a growing number of mayors are recognizing downtowns as vital¾not just geographically, but economically, culturally and symbolically. These municipal leaders are realigning policies, financial tools and governance structures to support vibrant, inclusive commercial and social districts. At the heart of these efforts are partnerships with UPMOs, which uniquely bridge public and private sectors¾advancing shared goals while operating independently of government. This session features forward-thinking mayors who have made their downtowns a priority and have launched or strengthened UPMOs in the process.
- Gain an insider’s perspective on municipal policy and decision making.
- Explore strengthening casemaking for cross-sectoral support and investment.
- Hone practical skills for government advocacy and partnership.
- Philip Barash, Principal, Public Sphere Projects (Chicago, IL)
- Mayor Molly Rawn, City of Fayetteville (AR)
- Mayor Matthew Tuerk, City of Allentown (PA)

- Policy and Advocacy
- Intermediate Track
- CM | 1
- Place management organizations increasingly need to engage with elected officials at all levels of government, influence public policy and advocate for their district's and members' needs. This session will equip attendees with all the essential tools and strategies needed to create winning advocacy strategies for their districts. Through interactive activities and tips from experienced advocacy professionals, attendees will leave with a concrete and comprehensive plan tailored to their needs. Covering all facets of advocacy, from issue identification and message refinement to coalition-forming and relationship-building with key policymakers, participants will be empowered to drive positive change in their communities.
- Understand why UPMOs should be engaged in policy and advocacy work.
- Explore actionable methods to implement policy and advocacy work through effective tactics and strategies.
- Apply acquired skills to craft personalized advocacy plans.
- Andrew Goldberg, IDA U.S. Government Affairs and Principal, Agora Consulting (Washington, DC)
- Marshun Tolbert, Manager of Government Relations, The Magnificent Mile Association (Chicago, IL)

- TBA
- Leadership Development
- Advanced Track
- This session delves into the multifaceted journey to becoming a CEO, offering insights from seasoned executives and industry experts. Participants will explore effective strategies for preparing and positioning themselves for a CEO role, including methods to identify CEO opportunities and proactively express interest. The session will also cover real-life experiences and career trajectories of current CEOs, providing valuable lessons from their paths. Key attributes and competencies sought by search committees and boards in CEO candidates will be discussed, alongside the role and expectations of executive recruiters in the CEO hiring process. Additionally, participants will engage in self-assessment techniques to determine if the CEO path aligns with their personal aspirations and capabilities and understand the motivations for pursuing a CEO position and selecting the right opportunity. Through this comprehensive exploration, attendees will gain a deeper understanding of what it takes to ascend to the role of CEO and whether it aligns with their career goals.
- Understand the various pathways to becoming a CEO
- What to look for - look out for – when considering a CEO role
- A better understanding of the CEO role
- David Ginsburg, Partner, HRS, Inc. (Cincinnati, OH)
- Galin Brooks, President & CEO, Rochester Downtown Development Corporation (NY)
- Lori Foster, President & CEO, Downtown Tempe Authority (AZ)
- Gerren Price, President & CEO, Downtown DC BID (DC)

- TBA
- Planning, Design and Infrastructure
- Intermediate Track
- CM | 1
- Unlock strategies to reimagine civic corridors into vibrant, pedestrian-first public spaces that drive economic recovery in urban cores. This session highlights transformative projects like Broadway Vision, Powell Street, Pike Place Market and the Atlanta Beltline, showing how to boost foot traffic, support local businesses and enhance community engagement. Learn innovative placemaking and tactical urbanism strategies, including how to balance design with implementation, leverage investment and ensure equity. Acquire tools to activate streetscapes, create pedestrian-friendly districts and manage vehicular needs in your own community.
- Examine the role of civic corridors on enhancing walkability, supporting local economies and reducing car dependency.
- Develop key strategies for transforming underutilized urban spaces into vibrant destinations to attract residents, visitors, and businesses.
- Utilize lessons from case studies to adapt scalable solutions in your own community.
- Sulin Carling, Principal, HR&A Advisors (New York, NY)
- Laura Crescimano, Principal, SITELAB urban studio (San Francisco, CA)
- James Mettham, President, Flatiron NoMad Partnership (New York, NY)

- TBA
- Public Space Management and Operations
- Intermediate Track
- CM | 1
- Learn how flexible street programs can drive positive outcomes for downtowns of all sizes, leveraging lessons from COVID-era initiatives. Speakers will discuss diverse "pop-up urbanism" projectsfrom outdoor streateries to other reimagined public spaces—showcasing their benefits for businesses and visitor attraction. The session will also delve into key operational considerations and effective quantitative and qualitative data collection methods for evaluating program success.
- Analyze the benefits and evolution of flexible street programs.
- Identify strategies for flexible street initiatives to enhance local business and restaurant support.
- Evaluate program effectiveness and determine opportunities for scaling.
- Job Itzkowitz, Executive Director, Old City District (Philadelphia, PA)
- Prema Katari Gupta, President & CEO, Center City District (Philadelphia, PA)

Location:
- Capital Hilton, Presidential Ballroom (2nd Floor)
- Learn about innovative solutions to help you solve your community hurdles! Visit the exhibitor page to explore solutions. The Marketplace closes after lunch today, Friday, at 2:30 pm ET.

- Lisner Auditorium, The George Washington University, 730 21st St NW, Washington, DC
- IDA Master Talks present the industry's most engaging and innovative speakers. This final General Session will feature a ceremony for IDA’s Leadership in Place Management (LPM) certificants.

Location:
- Capital Hilton, 2nd Floor, 1001 16th St NW, Washington, DC 20036
- Last chance to meet with the companies investing in your profession! Learn about products and services for your district during lunch. Empower your decisions by reviewing exhibitor details today.

- IDA Marketplace Booth
- Get ready for professional development in 2026! Meet up with IDA staff and our 2026 co-hosts to learn about programming, networking and can’t miss locations. Your future self will thank you!

Location:
- TBA
- Leadership Development
- Introductory
- During Friday lunch, invest in learning about IDA’s Emerging Leader Fellowship program (ELF) and the Leadership in Place Management Certification. Discover how these premier programs can enhance your skills, advance your career and contribute to the success of the place management profession.
- Learn about the application process and eligibility for both programs.
- Gain an understanding of the learning outcomes and required knowledge for both programs.
- Explore LPM certification renewal requirements and how to track continuing education credits.
- Carolyn Dellutri, CAE, CTP, CMSM, Director of Professional Development, IDA (Evanston, IL)

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- The NoMa neighborhood has experienced remarkable growth, evolving from a warehouse district into a model mixed-use community. Overlooked, however, in NoMa’s initial redevelopment were parks. Learn how the BID addressed this deficit by launching the NoMa Parks Foundation, a first-of-its-kind public-private partnership that secured $50 million of public funds to transform parcels of land into 10 showstopping parks over 10 years. This tour combines expert insights into the strategy and value creation of the community-driven project with an inspiring walk through NoMa’s parks, featuring diverse passive and programmed community spaces such as pocket parks, underpass art parks and a 2.3-acre urban oasis. While each of NoMa’s parks is a unique achievement, collectively they prove the sum is greater than the individual parts—or parks in this case—and together significantly enhance the livability and define its neighborhood identity.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $35
- Capital Hilton Lobby, 1001 16th St NW
- Planning, Design and Infrastructure
- Experience a range of urban parks in the DowntownDC BID, from the $21 million historic renovation of National Park Service parcel Franklin Park to the Historic Green Triangle initiative and learn about the role they play in today's local community and national dialogue. Learn about planning and ideas for the Historic Green Triangle initiative that encompasses Lafayette Park and Farragut Park in the Golden Triangle BID, and McPherson Park in the DowntownDC BID. See how a $21 million investment vastly changed a 4.79 acre park into a destination and learn about the challenges of managing a park as a place management organization.
- *This tour includes indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Economic Development
- Sports-anchored mixed-use districts have evolved from stand-alone entertainment concepts into master-planned mixed-use districts, with various factors such as market contexts, sponsors and goals shaping their diverse approaches and outcomes. The Capitol Riverfront BID features two independently developed sports facilities¾ Nationals Ballpark (2008) and Audi Field (2018). These baseball and soccer games expose millions to this emerging neighborhood, spurring high-density residential and street-level retail development. There is an opportunity to leverage upcoming infrastructure investments, branding and public realm investments to knit together these two facilities and create an integrated sports district that coexists with this vibrant residential area. Discover the planning, political and funding strategies behind this sports-anchored mixed-use district, now a 15-minute live-work-play neighborhood. This tour offers insights for place management professionals on leveraging "people-pumps" like venues or events to drive economic activity, covering topics from urban design to public-private partnerships and future growth. Discussions will cover the impact of significant infrastructure investments on economic growth, strategies for maximizing their potential through public space activation, and essential public safety and operational considerations.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Alexandria is nationally recognized as a leader in office conversions, ranking second in the nation for creating housing from obsolete offices. Explore the ingenuity behind these adaptive reuse projects, where historic and commercial buildings are transformed into vibrant modern spaces. This tour showcases office-to-residential conversions, a historic hotel redevelopment and major commercial sites repurposed for community use, including a new art district and innovative ground leases. These projects reflect Alexandria’s commitment to sustainable design and architectural preservation. Learn how the City and the Alexandria Economic Development Partnership (AEDP) streamlined approvals, incentivized developers and fostered public-private collaboration to bring these visions to life. Through real-world examples, discover how adaptive reuse meets modern housing, education, and business needs while enhancing conservation and community goals.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Economic Development
- Georgetown has always been DC’s ultimate live-work-play neighborhood, yet for many years it was overshadowed by the newest “it” neighborhood in the region. Cue the pandemic. In the years since, Georgetown has rebounded faster than any other nearby commercial district¾not only surviving but thriving. Learn how the BID achieved success through an "unexpected" marketing campaign, placemaking that reshaped the neighborhood, strategic work with developers and brokers to boost leasing, and the activation of Georgetown’s waterfront, historic canal, and outdoor spaces. Visit several new tenants and developments that propelled Georgetown’s recovery and hear more about the biggest challenge still facing the commercial district (the office market).
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- TBA
- Economic Development
- Intermediate Track
- CM | 1.25
- As cities are adapting to reflect evolving patterns and preferences among user bases and adjusting to the continuing impact of the transition to remote and hybrid work, many downtowns and city centers have a significant inventory of older (Class B and C) buildings that are now considered obsolete for office purposes. What are the challenges and advantages of converting these buildings? Are there substantial differences between “newer” and “older” cities as well as between buildings constructed from the 1880s to the 1920s and those built during and after the 1960s? Are public subsidies required in all cases? Is this an opportunity to add more workforce and affordable housing? What role can UPMOs play in this process? Speakers will offer a diverse experience from three different cities as well as a national overview of policy options.
- Understand the fundamentals of stimulating vacant office conversion to residential, hotel, or other uses, and the price of inaction.
- Explore public tools and incentives used across North America and how to navigate public-private sector perspectives.
- Identify incentives to increase downtown affordable housing.
- Paul R Levy, Chair of the Board, Center City District (Philadelphia, PA)
- Kris Larson, LPM, AICP, President & CEO, Downtown Houston+ (TX)
- Tracy Hadden Loh, Fellow, Brookings Metro (Washington, DC)
- Jennifer Scripps, President & CEO, Downtown Dallas (TX)

- TBA
- Public Space Management and Operations
- Intermediate Track
- CM | 1.25
- Managing security in bustling entertainment districts committed to supporting live cultural offerings, small business development and late night visitorship is different than managing downtown during the daytime. These areas present unique challenges and opportunities that require incisive strategies to promote safety tailored specifically to entertainment districts’ unique needs and underlying assets. Explore how cities of various sizes are building strong partnerships between place management organizations and police departments to take a holistic approach to safety in entertainment districts. This interactive, discussion-based session will spotlight case studies that highlight collaborative strategies, explore the use of emerging technologies for observation and community engagement, and offer practical insights into the day-to-day dynamics of joint security operations. Attendees will also gain actionable tips on how to engage a diverse range of stakeholders¾from property owners and business managers to residents¾in advancing neighborhood safety goals.
- Gain knowledge of new security technology tools for place management.
- Learn best practices in leveraging a range of community stakeholders to advance safety in entertainment districts
- Discover partnership models between BIDs, PIDS, Police and community organizations to coordinate security operations.
- Stephanie Keller Hudiburg, Executive Director, Deep Ellum Foundation / Cultural District (Dallas, TX)
- Andres Sanchez, Detective, Dallas Police Department (TX)
- Daniel Stewart, Major, Oklahoma City Police Department (OK)

- TBA
- Policy and Advocacy
- Intermediate Track
- CM | 1.25
- As stewards of the public realm, UPMOs have a unique opportunity to turn public space development and maintenance into a pathway for inclusive economic growth¾especially by creating quality jobs for neighbors facing barriers to employment. By training local talent to deliver landscape maintenance and installation services, and by partnering with the businesses and institutions fueling local growth, UPMOs can spark a virtuous cycle of prosperity rooted in community. Attendees will explore how to develop a social venture tailored to their organization’s strengths¾everything from identifying the right service niche to training staff and securing contracts. The session will also highlight ways to leverage public space as a driver of economic access and share strategies for building trauma-responsive workplaces that support nontraditional talent.
- Explore the value of leveraging UPMO relationships for equitable economic growth through hiring.
- Identify organizational assets, neighborhood public space needs and key stakeholders to advance a social enterprise project.
- Learn to apply best practices for launching and sustaining a public space management social venture.
- Brian English, Vice President – Green City Works, University City District (Philadelphia, PA)
- Rennia Rodney, Manager of Partnerships – The Skills Initiative, University City District (Philadelphia, PA)

- TBA
- Public Space Management and Operations
- Advanced Track
- Join this dynamic problem-solving session focused on defining and scaling effective placemaking departments within UPMOs. Explore the evolving role of placemaking in urban development and how it aligns with broader organizational goals. Attendees will dive into strategies for creating, funding and sustaining impactful initiatives; learn how to evaluate and improve public spaces using measurable outcomes; and develop practical solutions to common challenges in public space management. Through collaborative discussion, examine the real-world opportunities and hurdles faced by placemaking professionals¾drawing insights on funding, community engagement and cross-sector collaboration. Attendees will also receive a toolkit for evaluating public space efforts, along with sample job descriptions to help shape or expand their own placemaking teams.
- Understand the role of placemaking and its integration with UPMOs.
- Explore strategies for placemaking program/department creation, funding and sustainability.
- Learn to evaluate and enhance public spaces with measurable outcomes and develop practical solutions for resident-led programming challenges.
- Journee Harris, Marketing and Program Manager, Friendship Heights Alliance (Washington, DC)
- Gabriel Yeager, Director of Placemaking and Events, DTLA Alliance (Los Angeles, CA)
- Kady Yellow, Vice President of Placemaking, Downtown Vision Inc. (Jacksonville, FL)

- TBA
- Economic Development
- Intermediate Track
- CM | 1.25
- Explore the dynamic interplay between cultural institutions and BIDs. Panelists from New York City and London, two districts that are both culturally rich and economic powerhouses due to the draw of their large arts institutions, will delve into perceptions versus realities of these collaborations, showcasing how they have successfully aligned institutional goals with community needs. This session will illustrate how nurturing creative, multi-layered partnerships impacts neighborhoods, builds social capital and drives outcomes in access, programming, identity, placemaking, safety, sustainability and governance. Discover opportunities for where these meaningful partnerships go next.
- Adapt a blueprint for successful partnerships between cultural institutions and BIDs, big or small.
- Understand the importance of aligning contrasting goals for meaningful collaborations.
- Discover how to experiment creatively using real-life program examples, learning from what went well and what presented challenges.
- I.D. Arude, Deputy Director, Whitney Museum of American Art (New York, NY)
- Donald Hyslop, Chair, Better Bankside BID (London, UK)
- Nicole Gordon, CEO, Better Bankside (London, UK)
- Jeffrey LeFrancois, Executive Director, Meatpacking District Management Association (New York, NY)

- TBA
- Against the backdrop of the immense challenges facing downtowns, public art trails bring art out of the gallery to animate places and spaces, leading to huge economic, social, health and wellbeing impacts. This Service Advisory will highlight the success of the award-winning Coraline’s Curious Cat Trail, a collaboration between Wild in Art, Downtown Portland and LAIKA, and examine how art trails can invigorate districts by encouraging exploration, driving foot traffic, attracting diverse audiences, and helping residents reconnect with their communities¾all contributing to vibrant, thriving urban environments.
- Service Advisories are private-sector insights specifically tailored to the place management industry. This Service Advisory is presented by Wild in Art. In addition to the above content, this Service Advisory may include a demo of their product or service.
- Sarah Harvey, Trail Director, Wild in Art City (Brighton, UK)

- Capital Hilton, 2nd Floor

- TBA
- Public Space Management and Operations
- Intermediate Track
- CM | 1.25
- Starting a business improvement district (BID) can be overwhelming, but it doesn’t have to be! In this session, attendees will learn the essential steps for creating a BID that drives success. From selecting the right consultants to conducting focus groups, speakers will cover strategies for building strong community support, navigating public hearings, responding to RFPs, crafting level-of-service agreements and hiring a team to carry the vision forward. Whether in the planning stages or facing the challenges of implementation, this session will provide the tools and insights to help break through and launch a thriving BID.
- Define the key steps in launching a BID.
- Identify strategies to overcome common challenges in BID formation.
- Apply strategies for building a strong team to successfully manage and operate a BID.
- Moderator Hayden Plemmons, Executive Director, Asheville Downtown Association (NC)
- Melvin Eledge, LPM, Director of Operations, Downtown Grand Rapids, Inc (MI)
- Christian Martin, Founder / CEO, Nexstreet (San Fransico, CA)
- Erica Waltemade, Director of Placemaking, SOMA West CBD (San Fransico, CA)

- TBA
- Marketing, Communications and Events
- Intermediate Track
- Drawing on over a dozen brand launches nationwide, this session offers case studies and deep dives into place brands across various urban areas and sizes. Attendees will learn best practices, with a strong emphasis on community engagement through real-life examples. The discussion will also cover the importance of budgets, brand audits, organized launch schedules, and managing board and community expectations.
- Gain a deep understanding of place branding and its importance.
- Identify practical examples for initiating and managing a rebrand or brand refresh.
- Analyze real-life scenarios for implementing a brand during its first 24 months.
- Nolan Marshall, III, President & CEO, The Social District (Los Angeles, CA)
- Rachel L. Davis, Director of Marketing & Placemaking, Friendship Heights Alliance and Principal, Walnut Street Creative (Washington, DC)
- Tracy Sayegh Gabriel, President & CEO, National Landing BID (Arlington, VA)

- TBA
- Organizational Management
- Advanced Track
- Next-generation place management organizations are redefining traditional operations by embracing innovation, building community trust and advancing equitable economic development tailored to neighborhood needs. By leveraging private and social capital, fostering strong relationships and collaborating with local agencies, UPMOs are uniquely positioned to bridge the gap between community, business and government. This open dialogue features a panel of forward-thinking BIDs that are moving beyond the standard "clean and safe" model to prioritize community development and neighborhood-focused strategies aligned with broader economic goals. Speakers will share real-world examples from experiments in urban mobility and adaptive reuse to business decarbonization and community cohesion. Though varied in geography and scale, these organizations are aligned in values and philosophy.
- Develop governance models that foster trust and enable effective adaptation to evolving neighborhood challenges and opportunities.
- Identify methods to align community-driven projects with long-term economic development objectives.
- Leave empowered to experiment with entrepreneurial approaches to solve place-specific challenges.
- Donald Hyslop, Chair of Better Bankside BID and Urbanist (London, UK and Rotterdam, Netherlands)
- Nicole Gordon, CEO, Better Bankside BID (London, UK)
- Tiera Mack, Executive Director, Pitkin Avenue BID (New York, NY)
- Steve Moore, Executive Director, Southwest BID (Washington, DC)

- TBA
- Organizational Management
- Intermediate Track
- CM | 1.25
- Place management leaders are navigating unprecedented financial challenges and operational uncertainties. From uncollectible assessment revenues and distressed properties to shifting consumer behaviors and complex political dynamics, strong, adaptive management has never been more critical. In this session, three executives will share how their organizations are confronting revenue shortfalls and charting the course for the future, including strategies for "right sizing" or downsizing, diversifying revenue streams and maintaining essential services during lean periods. Attendees will gain insights into outsourcing options, adjustments to assessment methods and collections, alternative funding sources and sound fiscal management practices designed to sustain operations amid declining property values and other financial challenges¾all while continuing to meet stakeholder expectations and deliver impactful results.
- Analyze how current trends affect UPMO revenues and develop strategies to manage shortfalls.
- Apply best practices in staff and program management to navigate declining revenues.
- Learn and implement tactics for revenue diversification, expense reduction and strategic "right sizing."
- Maggie Campbell, President & CEO, Downtown Arlington Management Corporation (TX)
- Davon Barbour, President & CEO, Downtown Austin Alliance (TX)
- Kimberly Bares, LPM, President and CEO, Magnificent Mile Association (Chicago, IL)
- Kris Larson, LPM, AICP, President & CEO, Downtown Houston+ (TX)

- TBA
- Public Space Management and Operations
- Intermediate Track
- CM | 1.25
- What if 10 experienced place management professionals gave you their most valuable, hard-earned insights on placemaking¾all in one session? In this lively discussion, seasoned panelists will be joined by special guests to share their top time-tested strategies, biggest lessons learned and most important mistakes to avoid when implementing successful placemaking initiatives. Placemaking is one of the most powerful (and complex) tools for downtown and commercial district success. It spans architecture and urban design, event production, public perception, trash and streetscape maintenance, equipment repair, contracting, fundraising and yes¾plenty of politics. Drawing from deep experience, these practitioners will offer concise, practical advice to save time, money and frustration. Whether launching a new initiative or refining an existing one, attendees will leave with actionable insights on what works and what doesn’t.
- Identify key considerations for developing and managing a placemaking program.
- Analyze the evolution and changes in mature placemaking programs.
- Recognize common mistakes to avoid in placemaking programs.
- Kate Joncas, Director of Urban Strategy, MIG (Seattle, WA)
- Alfred Cerullo, President & CEO, Grand Central Partnership (New York, NY)
- Kate Fenske, LPM, CEO, Downtown Winnipeg BIZ (MB)

- TBA
- Economic Development
- Intermediate Track
- CM | 1.25
- Through the gentrifying boom years of the mid-2010s, the “retail apocalypse” of the late 2010s and the disruption of the pandemic years, public policy has tried to address the vicissitudes in the market for ground-floor space in urban places, alternately trying to constrain or unleash market forces in ways that advance broader district and city-wide goals and imperatives. This session explores public policy innovations that shape ground-floor vitality. Speakers will examine historical responses to market shifts, like pedestrianized streets and vacancy taxes, alongside current ideas such as flexible zoning and municipally-owned grocers. Learn about their pros and cons, and discover how UPMOs can closely collaborate with municipalities to draft and advocate for new policies.
- Analyze public policies designed to catalyze retail vitality in urban places.
- Evaluate the inherent tradeoffs and outcomes of these policies.
- Develop strategies for UPMO involvement in the consideration, creation and implementation of such policies.
- Michael Berne, President, MJB Consulting, (New York, NY/Berkeley, CA)
- Michael Monestine, LPM, President, Central Square BID (Cambridge, MA)
- Pardis Saffari, Director of Economic Opportunity and Development, City of Cambridge (MA)

- TBA
- Planning, Design and Infrastructure
- Intermediate
- CM | 1.25
- Urban areas are experiencing significant, often under-reported, population shifts. While some major cities are experiencing population loss due to factors like housing affordability and quality of life, another shift sees people moving to suburbs and exurbs. Conversely, strong employment, cultural offerings and walkable environments continue to attract others to major metropolitan areas. These dynamics profoundly impact land use mix, placemaking and development outlook. This session explores these important trends and how UPMOs are accommodating population growth and loss, emerging consumer preferences, changing infrastructure demands and new placemaking opportunities. Speakers will examine how place management experts can help districts adapt to evolving real estate demands and consumer preferences.
- Learn to communicate micro and macro-level population trends and how they impact consumer preferences affecting communities.
- Apply best practices in placemaking and placekeeping strategies for diverse uses and scales, informed by real-world experiences.
- Strengthen relationships with key stakeholders, articulate clear priorities and lead local investment in response to changing consumer priorities.
- Jon Stover, Managing Partner, Stover and Associates (Washington, DC)
- Shachi Pandey, Principal, Metropolitan Urban Design (MUD) Workshop (New York, NY)
- Laura Rothrock, President / Executive Director, Long Island City Partnership / Long Island City BID (New York, NY)
- Drew Sunderland, Vice President, Strategy + Research, Tysons Community Alliance (Tysons, VA)

- TBA
- The conference isn't over yet—keep the energy going on Friday night as we engage in conversation, toast to the insights and celebrate the connections made throughout the conference.
Saturday 27 Sep 2025

- Capital Hilton, 2nd Floor Foyer, 1001 16th St NW

- $35
- Capital Hilton Lobby, 1001 16th St NW
- Public Space Management and Operations
- This tour of the innovative Downtown Day Services Center, operated by the DowntownDC BID, offers attendees the chance to learn about their homeless street outreach efforts and partnerships, speak with staff and service providers, and understand firsthand the BID's vital support for underserved communities. This facility supports over 200 individuals daily, providing food, restrooms, showers, clothing and laundry services, alongside specialized support such as on-site healthcare, dental services, employment and housing assistance, harm reduction, case management, and access to technology and communication. Learn about the safety issues, housing process, and other challenges the BID navigates to operate this facility and its street outreach services and gain a broader perspective on the complexities of homelessness in our community and worldwide. The Downtown Day Services Center was a 2020 Downtown Achievement Pinnacle Award winning project.
- *This tour includes indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Marketing, Communications and Events
- Following its closure in 2011, the 120-acre Walter Reed Army Medical Center became a prime redevelopment site in DC, where a public-private partnership is now constructing 3.1 million square feet of development within this diverse neighborhood. While housing, retail and public spaces came online over the course of five years, a team of placemaking professionals brought the site to life with 100+ annual events and activations each year, attracting 10,000-15,000 people annually. Leveraging high-quality programming, creative partnerships, consistent branding and marketing and strong community engagement, the placemaking team has successfully integrated this new gathering space into the surrounding neighborhood and elevated the development and new housing within the region. The tour will also explore significant historic moments from the site's decades as a prestigious military medical center, its impact on neighboring communities and its current place in the city.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Public Space Management and Operations
- Learn how the Adams Morgan Partnership BID (AMPBID) and the DC Department of Transportation (DDOT) harnessed the mechanics of placemaking and post-pandemic cultural shifts to reimagine the curb along 18th Street NW. This pilot project to upgrade streatery design also added curbside space for commercial loading, restaurant pick-up and delivery, bicycle parking and new trees. Prefabricated streatery dining platforms now occupy what were once 12-hour metered parking spaces in this busy entertainment district. The goals of the project were to demonstrate an improved streatery design and to realign curbside operations to reflect a shift in city-wide travel modes. The project also improved safety, accessibility and aesthetics of the neighborhood’s public space. Experience the rich cultural tapestry of Adams Morgan, while exploring this AMPBID-led pilot project.
- *This tour includes transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and/or light rain gear.

- $75
- Capital Hilton Lobby, 1001 16th St NW
- Join this guided bike tour exploring the heart of the city to witness the transformative power of urban planning and bike infrastructure. This unique experience will take you through two dynamic BIDs¾NoMa and DowntownDC¾highlighting the positive impact of placemaking initiatives and sustainable transportation. Experience the vibrant urban spaces and thriving local businesses that have transformed these neighborhoods. Ride along scenic bike lanes and trails, connecting iconic landmarks and hidden gems, and discover the world-class bike infrastructure. Learn how local organizations and BIDs are fostering a strong sense of community engagement. The tour culminates where the Metropolitan Bike Trail meets the Metropolitan Beer Trail, a network of 11 local breweries that has contributed over $1 million USD to the local economy. Don't miss this opportunity to immerse yourself in a case study of urban renaissance! The Metropolitan Beer Trail was a 2024 IDA Best Practice.
- *This tour includes bicycles. Please plan accordingly and wear close-toed shoes, sun protection and/or light rain gear.

- $90
- TBA
- Economic Development
- LPM | 3.0
- CM | 3.0
- While clean, safe and placekeeping activities remain a strong part of almost all place management organizations, there’s a growing emphasis on developing robust economic development programs specifically addressing downtown challenges. Economic development isn’t always about progressing from simple to complex; it’s about identifying and capitalizing on unique opportunities within your community to deliver tangible results to stakeholders. From comprehensive research and data analysis to fostering small business growth and advocating for equitable participation in business and commercial ownership, economic development initiatives encompass a wide spectrum of activities. This interactive workshop invites you to explore where your downtown fits within this continuum and discover major trends in economic development being undertaken by place management organizations. *Light refreshments will be provided.
- Learn the various stages of economic development and current trends including research, deal structuring, and business assistance.
- Explore available tools, resources and programs.
- Gain and understanding of the importance of partnering with your municipality.
- Claudia Jolin, Executive Director, Baltimore Peninsula Partnership (MD)
- James LeBar, Senior Vice President of Economic Development, Charlotte Center City Partners (NC)
- Heather Schroeder, Executive Director, Downtown Wichita (KS)
- Nicole Thompson, President & CEO, Downtown Durham, Inc. Durham (NC)

- $90
- TBA
- Economic Development
- LPM | 3.0
- CM | 3.0
- You've completed a retail market study – now what's next? With significant pressure to cultivate a healthy retail environment downtown, defining your organization's role becomes crucial. Amidst competing interests from property owners, real estate brokers and retail operators, coupled with high expectations from the board of directors, deciding where to begin can be daunting. Join this workshop to explore navigating these challenges and creating a successful retail program and implementation strategy. Learn how to allocate time and resources effectively, and gain insights into the timeline for achieving success. *Light refreshments will be provided.
- Understand your organization's role in fostering retail success.
- Develop strategies for thriving retail programs.
- Ensure success in retail initiatives.
- Molly Alexander, CEO & Founder, Imagine the Possibilities (ITP) Consulting (Austin, TX)
- Davon Barbour, President & CEO, Downtown Austin Alliance (Austin, TX)
- Sarah Wiebenson, Vice President of Economic Development, Downtown Denver Partnership (CO)

- TBA
- Public Space Management and Operations
- Intermediate Track
- CM | 1.25
- Placemaking goes far beyond aesthetics¾it plays a critical role in district vitality and economic development. While well-funded districts may invest in year-round, turnkey installations, smaller districts often need to rely on creativity and resourcefulness to make a meaningful impact on limited budgets. Speakers will share innovative, cost-effective approaches to impactful placemaking including strategies such as designing modular, reskinnable installations; establishing exhibit-sharing agreements between UPMOs; securing grant funding; and pursuing sponsorship opportunities. The session will also offer practical insights into engaging communities, tapping into local talent and maximizing available resources. Attendees will leave with actionable ideas for creating distinctive, budget-conscious placemaking initiatives that reflect the unique character of their districts.
- Learn how to reduce costs and enhance community relevance through strategic adaptive reuse for efficient repurposing.
- Understand how to transform neighboring UPMO competition into collaboration.
- Develop effective strategies for securing alternative funding sources.
- Josh Yeager, Co-Founder, Bright Brothers Strategy Group (Philadelphia, PA)
- Amanda Elliott, LPM, MPA, AZED Pro, Deputy Director, Small Business Services and Administration, City of Mesa – Office of Economic Development (AZ)
- Trey Jenkins, Executive Director, 161st Street BID (New York, NY)
- Nicolas Synnott, Managing Partner and COO, LeMonde Studio (Montreal, QC /Austin, TX)

- TBA
- Planning, Design and Infrastructure
- Intermediate Track
- CM | 1.25
- As climate change intensifies, urban place management organizations must adapt to more frequent extreme weather events¾ranging from heavy rain and hurricanes to prolonged heat waves and sudden temperature shifts. The question is: how can UPMOs ensure that public spaces remain welcoming while continuing to drive belonging, place identity and economic vitality? This session features a panel of place management leaders spearheading major public realm redesigns and programming strategies in cities facing extreme climate conditions. From Houston, where downtown sees over 100 days above 90°F each year and has prioritized shade and microclimate comfort in a new shared transit street¾to Minneapolis, where winters bring months of freezing temperatures and heavy snowfall¾and Denver, constructing a major shared transit street with robust programming¾speakers will share strategies for adapting working to major climate fluctuations.
- Explore designs for cool daytime microclimates in hot weather.
- Develop strategies for tunnel and skyway infrastructure to support street-level vibrancy
- Learn how to avoid political controversy and fund public realm improvements by using consistent engagement and strategic political messaging.
- TBA
- Jacque Gonzalez-Garcia, Planning & Design Manager, Downtown Houston+ (TX)
- Andrew Iltis, SVP Planning and Community Impact, Downtown Denver Partnership (CO)
- Ben Shardlow, Chief of Staff, Mpls Downtown Council & DID (Minneapolis, MN)

- TBA
- Organizational Management
- Intermediate Track
- Engage with UPMO membership professionals to discover proven strategies for elevating programs, boosting engagement, fostering community and loyalty, and driving revenue growth. Learn innovative techniques for creating connections and delivering value in today's changing landscape. Hear insights on navigating hybrid work, ensuring in-person engagement, and building sustainable, dynamic programs that cultivate belonging and meet diverse community needs. Applicable to UPMOs of all sizes, this session offers fresh ideas for enhancing or creating impactful membership programs.
- Gain a deeper understanding of how membership programs can bridge multiple departments and strengthen connections with the community and key stakeholders.
- Discover innovative strategies to activate members for volunteerism, advocacy and community-driven project support.
- Learn best practices for creating strong member events, improving communications, and fostering long-term relationships.
- Philip Rafshoon, Director of Member Engagement, Midtown Alliance (Atlanta, GA)
- Melanie Ricci, Community Relations Manager, Downtown Boulder Partnership (CO)
- Carolyn Levine, Manager of Civic Engagement, Downtown Denver Partnership (CO)
- Albert Sanchez, LPM, Director of Strategic Initiatives, Downtown Houston+ (TX)

- TBA
- Marketing, Communications and Events
- Intermediate Track
- Large-scale events, such as international sporting competitions and national music festivals, are highly sought after for their potential to drive tourism, stimulate economic growth, increase jobs and spur infrastructure improvements. For downtown districts, these events present a unique opportunity to ensure that catalytic moments translate into long-term neighborhood prosperity. Vibrant districts require that both the public realm and private ground-floor spaces contribute to a cohesive sense of place, aligning incentives for the public realm and private properties. Public-private partnerships can play a key role in activating ground floors and open spaces, encouraging participation from developers, retailers, creative entrepreneurs and culture-bearers. This session will explore how districts can align public realm initiatives with curated private partnerships to enhance visitor experience, elevate the quality of place, and prepare downtowns to fully capitalize on "big deal" events.
- Understand the role of place-based organizations in leveraging public-private partnerships for public realm enhancement during large events.
- Discover best practices for creating authentic, meaningful visitor experiences that strengthen local identity.
- Gain insight into how UPMOs balance economic growth with cultural and community-focused initiatives through events for long-term benefit.
- Jennie Kovalcik, Associate, Placemaking & Activation, Public Sphere Projects (Seattle, WA)
- Guillermo Bernal, Founding Director, Fundación Placemaking Mexico (Mexico City)
- Lauren M. Click, Office of Arts & Culture Manager, City of Boulder (CO)
- Rich Sarian, LPM, Vice President Strategic Initiatives, The Social District, Los Angeles (CA)

- TBA
- Public Space Management and Operations
- Intermediate Track
- Despite New York City investing over $1 billion in homeless outreach in FY 2023, homelessness has continued to rise¾up 22% in the past year. As highly localized organizations, UPMOs are uniquely positioned to support outreach efforts through daily interactions with unhoused individuals in their districts. Speakers will explore how data-driven tools can enhance compassion-centered responses to homelessness and mental health crises and how UPMOs, local governments and storefront businesses can collaborate more effectively to support the unhoused population. Discover how a mobile app and dashboard are used to provide detailed monitoring of outreach efforts and service connections in a specific geographic area, tracking key performance indicators such as engagements, housing placements, family reunifications and hospitalizations within the continuum of care.
- Starling Childs, Co-Founder/Head of Product, Ginkgo (New York, NY)
- Ellen Goldstein, Senior Vice President – Policy, Planning & Research, Times Square Alliance (New York, NY)
- Caitlin Jinmae Falk, Senior Manager – Policy & Research, Times Square Alliance (New York, NY)

- $95
- Capital Hilton Lobby, 1001 16th St NW
- Economic Development
- In 2024, Mayor Scott partnered with the Downtown Partnership of Baltimore (DPOB) to launch Downtown RISE, a plan aimed at revitalizing the city's core. The tour will showcase several key assets, including the National Aquarium's Harbor Wetlands outdoor classroom and the redeveloping Harborplace, where the vision for its revamp will be shared. The tour will also cover BOOST businesses and the revitalized Lexington Market and explore the ongoing efforts to overcome challenges in developing this area. Participants will visit important venues in the Bromo Arts District, gaining insight into the collaboration between DPOB, local stakeholders and the Mayor’s Office. Explore how these groups are working together to tackle some of the city’s most significant opportunities and challenges, aiming to create a vibrant and connected downtown.
- *This tour includes lunch, transportation and indoor/outdoor walking. Please plan accordingly and wear comfortable shoes, sun protection and light rain gear.

- Public Space Management and Operations
- Intermediate Track
- Community engagement isn’t easy¾strong opinions and high expectations come with the territory. This session explores practical tools and real-world strategies to gather feedback, build trust and shape public realm projects. Learn from experts who have successfully engaged communities to expand BIDs, guide downtown priorities and foster lasting coalitions.
- Learn to lead with listening and build sustainable relationships.
- Explore setting boundaries and managing expectations with confidence.
- Understand the importance of investing in trust as a foundation for long-term success.
- Roxanne Earley, Executive Director, Hoboken Business Alliance (NJ)
- Jalitha Jarrett, Director of Uptown, Charlotte Center City Partners (NC)
- Julie Clark McKinney, VP of People & Places, REV Birmingham (AL)

- TBA
- Public Space Management and Operations
- Intermediate Track
- CM | 1.25
- Join place experts as they explore the importance and execution of placemaking, highlighting its impact on public space perceptions and use. This session will showcase the tools, partnerships and budgets enabling transformational placemaking in two distinct urban downtowns. Discover how their intentional efforts in underutilized spaces have fostered vibrancy, identity and relevance, physically unifying neighborhoods, incorporating authentic and inclusive experiences, and building a more connected social fabric and market resilience.
- Understand placemaking and its importance for community, place identity, and economic competitiveness and resilience.
- Explore tools for intentional public realm placemaking.
- Evaluate organizational and budgetary needs for effective placemaking across diverse community sizes, markets and resource levels.
- Meridith McKinley, Partner/Founder, Via Partnership, LLP (St. Louis, MO)
- David Cowan, Chief Public Spaces Officer, Downtown Detroit Partnership (MI)
- Kimberly Driggins, CEO, Washington Housing Conservancy (Washington, DC)
- Ashley Labadie, AICP, Planning and Economic Development Senior Manager, National Landing BID (Arlington, VA)

- TBA
- Planning, Design and Infrastructure
- Advanced Track
- CM | 1.25
- Gain an insider’s perspective on how to navigate approvals and build strong partnerships for streetscape projects directly from Department of Transportation (DOT) public realm professionals. This session will provide UPMOs with practical strategies for collaborating with transportation agencies to accelerate public space improvements from concept to completion. The success of projects like pedestrian plazas, outdoor dining programs and shared streets often depends on effective coordination with local DOTs, which are essential partners in approvals, implementation and funding to bring public realm visions to life. Speakers will share key insights into the municipal review process, technical requirements and best practices for alignment with agency priorities. Attendees will explore how to secure funding, navigate regulatory frameworks and establish strong communication channels that support long-term collaboration. Whether planning minor streetscape improvements or major public space transformations, attendees will leave with practical tools to strengthen relationships with DOT partners and accelerate project implementation.
- Understand DOT project evaluation and prioritization for better proposal alignment and approval.
- Master effective strategies for building collaborative relationships with transportation departments and converting skeptical partners.
- Learn to structure public realm projects to successfully leverage DOT resources, expertise and funding for achievable implementation.
- Evan Sweet, Director of Neighborhood Operations and Planning, Meatpacking District Management Association (New York, NY)
- Kimberly Vacca, Public Space Activation Coordinator, District Department of Transportation (DDOT) (Washington DC)
- Emily Weidenhof, Assistant Commissioner – Public Realm, New York City Department of Transportation (NY)

- TBA
- Organizational Management
- Introductory Track
- This session explains essential concepts for developing annual budgets for new executive directors and others looking to advance in the place management field. This session will examine the basics of budgeting including income versus expenses, forecasting income and expenses, fixed expenses, budget-workplan coordination and board/stakeholder reporting. Attendees will also participate in a practical budget development exercise so have your calculators handy!
- Learn to read and develop income versus expense statements.
- Learn to create future annual budgets.
- Understand best practices when approaching budgets.
- Jimmy Cerracchio, Downtown Transformation Project Manager, City of Mesa (AZ)
- Carrie Gartner, Executive Director, The Loop CID (Columbia, MO)
- Terry Madeskza, President & Executive Director, Downtown Mesa Association (AZ)

- TBA
- Marketing, Communications and Events
- Intermediate Track
- College towns and university districts often operate as distinct ecosystems, rich with opportunities to experiment with traditions, festivals and events. These areas also host major institutions that can serve as powerful partners, or present unique challenges, when it comes to supporting commercial districts. This session will explore how UPMOs can rally small businesses and stakeholders to participate in large-scale events that celebrate the character and strengths of their communities. Attendees will gain strategies to engage with major institutions that may not currently participate in or support promotional initiatives, and learn how to foster meaningful collaboration. The conversation will span a range of event types¾from long-standing traditions and festivals to innovative business promotions¾across diverse college town contexts, from small towns to large urban centers.
- Understand how to leverage unique commercial district attributes for successful programming.
- Learn effective strategies for engaging multiple stakeholders in event and promotional visions.
- Understand how to partner with major employers/organizations to harmonize events with their needs.
- Keith Stanley, President & CEO, University City Partners (Charlotte, NC)
- Don Blakeney, Executive Director, U District Partnership (Seattle, WA)
- Andy Vick, Executive Director, Downtown Evanston (IL)
- Katie Wilgus, Executive Director, Downtown Eugene Inc. (OR)
Exhibitors
Exhibitors
Corporate representatives are coming to Washington, DC to share their innovative solutions with you. Please plan to spend time meeting each exhibitor and enjoy a sneak peek of the companies participating.
Learn MoreInterested in Sponsoring?
Gain access to an audience of urban leaders from around the country who want to learn about your product or service.
Not Yet a Member?
IDA membership provides resources and solutions to help you and your organization grow.