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1K vistas6 páginasTelefónica's US PR Influence
The American Influence in Telefónica’s Public Relations Strategy during the 20’s and 30’s.
Javier García-Algarra Telefónica I+D, Madrid, Spain algarra@tid.es
Abstract — The Compañía Telefó…
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1K vistas6 páginasTelefónica's US PR Influence
The American Influence in Telefónica’s Public Relations Strategy during the 20’s and 30’s. Javier García-Algarra Telefónica I+D, Madrid, Spain algarra@tid.es Abstract — The Compañía Telefónica Nacional de España (CTNE, ‘Telefónica’ in colloquial speech then) was incorporated in 1924. It was a strategic move of New York-based holding ITT. In contrast with a landscape of State-owned networks across Europe, Telefónica was the subsidiary of an American corporation, with internal organization, proced
0% encontró este documento útil (0 votos)
1K vistas6 páginasTelefónica's US PR Influence
The American Influence in Telefónica’s Public Relations Strategy during the 20’s and 30’s.
Javier García-Algarra Telefónica I+D, Madrid, Spain algarra@tid.es
Abstract — The Compañía Telefó…
Cargado por
javi_garcia_algarra/ 6