The Challenge Kellogg Insight needed to promote academic research stories and thought leadership to industry-specific audiences. How did SmartBrief Help Kellogg Insight Drive Traffic and Increase Podcast Downloads? To drive engagement with faculty research and thought leadership, we placed Featured Content units across SmartBrief’s Leadership and Health care newsletters, complemented by custom behavioral and position-level […]
The Challenge The goal was to increase awareness and drive engagement among their target audience. MFS has a lot of thought leadership but needed to connect its investment insights, market commentary and educational content with readers who value those insights. How did SmartBrief Help MFS Boost Awareness and Engagement? To tap into SmartBrief’s network, MFS […]
The Challenge MIC Food Group wanted to improve brand awareness and gain marketing qualified leads for the sales team. Working with SmartBrief put MIC’s brands directly in front of highly engaged, decision making professionals in industry specific environments. It drove awareness and action with audiences who were already paying attention. How did SmartBrief Help MIC […]
The Challenge Reaching and engaging new audiences As Chief Content Officer, Anthony Rebora oversees editorial content development across the organization. ASCD + ISTE produces an incredible amount of content, including books, blog articles, Educational Leadership magazine, quick reference guides, videos, and podcasts. But producing content is only half the battle. To continue as a leader […]
The Challenge Connecting with a niche ICP digitally Historically, during their weekly company-wide meeting, HourWork executives had a standing question for the marketing team: “How are we connecting with our Ideal Customer Profile (ICP) digitally?” Abby Richter, who joined the company initially as a Senior Program Director, says it was always a ‘scratch-your-head moment.’ The […]
The Challenge Thomson Reuters approached SmartBrief to help drive brand awareness and purchase intent of their products within targeted business units and customer segments. Our Solution SmartBrief created a multiplatform advertising campaign to target energy & oil, technology and finance professionals within the relevant SmartBrief publications. An exclusive dedicated email send and premium placements provided […]
Hewlett Packard Enterprise is the global edge-to-cloud Platform-as-a-Service company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere.
Challenges Intel approached ITPro to create a product awareness campaign for Intel vPro PC Processor Our Solution ITPro developed a campaign consisting of Q&A Videos with OEM Partners (Lenovo, Dell and HP) and a series of sponsored thought leadership articles written and produced by our expert editors. The average time spent on articles was 4 […]
