Adding a Silo Page in Limo Service Website; Yes OR No?

[sophiasmithastri]

Select Topic Area

Question

Body

I’m currently working on SEO for Blue Nile Livery its website here: https://www.bluenilelivery.com/ and looking to improve its Google search visibility. The site focuses on airport limo services in Boston and serve 550 top cities worldwide.

I wanted to ask:

• Is building silo pages still effective today, or does it feel outdated now?
• Are there modern SEO strategies that work better than the silo approach?
• I’d appreciate any insights or real-world experience.

[swanhtetaung01]

Yes, silo pages are still effective today when implemented correctly.

[healer0805]

Silo pages aren't outdated, but they're not a silver bullet anymore.

They still work when they're built around "real intent"; for example, clear service + location pages that actually help users. The problem is when silos turn into thin, repetitive pages just to target keywords. That's where they stop helping.
What tends to work better today is a mix:

• Strong core service pages
• Location pages that add real context (routes, airports, local info)
• Supporting content that answers actual questions people search for

Internal linking still matters, but it should feel natural, not forced into a strict silo. If the content is useful and the site structure is clear, Google usually figures it out.
So yes, silos can still work; just keep them user-first and avoid over-optimizing.

[Tapia678]

I don’t think silo pages are outdated, but the way they’re used has changed. Creating a bunch of thin pages just to target keywords usually doesn’t help anymore. The stronger approach is to build a logical structure where service pages, location pages, and supporting content all connect naturally.

For an airport limo business, I’d still consider location-based pages valuable because people often search with specific intent, like airport transfers from a particular city. The key is making each page genuinely useful with local details, pickup information, travel patterns, FAQs, and unique content rather than just swapping city names.

I’d also focus heavily on internal linking. A good structure could be airport service pages → city pages → helpful travel guides, with contextual links between related topics. This creates topical relevance while helping users navigate the site.

For example, having dedicated pages like an Oshawa airport limo page makes sense if the content actually answers questions Oshawa travelers have and supports the overall airport transportation topic.

So I’d say modern SEO is less about “silos vs no silos” and more about building a clear information architecture that proves expertise and matches search intent.