Updates to Private Auctions in Ad Manager

What’s new?

We’re introducing changes to Private Auctions to improve your workflow. Private Auctions are now more powerful by enabling you to: 

• Apply specific targeting to individual deals
• Streamline workflows with bulk editing and deal copying
• Reach both web and app audiences within a single auction
• Improve efficiency with new deal statuses, enhanced traffic forecasting, and better troubleshooting

What’s changing?

The following features have been phased out in Private Auctions:

1. Creative restrictions.
2. Inventory URL targeting.
3. Estimated impressions per day.
4. The "Games" inventory type.
5. The Estimated impressions per day box (estimated impressions per day continue to run).
6. Change history reports prior to January 15, 2025.