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Accelerate with Google

See what’s new in Google Ads

At Google Marketing Live 2025, we showcased groundbreaking innovations across Google and YouTube, empowering you to be where discovery starts and decisions are made. Keep scrolling for the highlights and to see everything we announced.

Google Marketing Live 2025 in under 15 minutes

Link to Youtube Video

Meet the Google Ads AI Essentials 2.0

Be ready for tomorrow, today with the AI Essentials, your assessment to prioritize how to put next-gen Google AI to work.
AI Data Strength
AI Content Strength
AI Performance Strength
Agentic

AI Data Strength

  • Data
    NEW
    Connect your first-party data, and upgrade your tag in Data Manager. Use data sources, like your website and CRM, to unlock new signals.
  • Measurement
    NEW
    Measure incrementality with experiments across many campaign types, with lower budget requirements and improved methodology.

    Optimize the full value of your budget with Meridian and Budgeting Tool in Google Analytics.

AI Content Strength

  • Content & SEO
    NEW
    Create original, user-focused content for paid media and leverage Creator Partnerships.

    To succeed with SEO in the AI era, craft helpful content, measure true value, aid crawlers, and build quality with AI.
  • Creative

    Generate high-quality creative assets through Asset Studio and explore image to video capabilities with Veo and Imagen.
  • YouTube Video Reach & Video View Campaigns
    Access format controls now available in Video View Campaigns.

    NEW
    Help maximize reach of your non-skippable ads with Video Reach Campaigns Non Skips.

AI Performance Strength

  • POWER PACK
    Performance Max

    Set up asset best practices, like maximizing your asset variety, and opt into final URL expansion.

    NEW
    Access search terms reporting and channel performance reporting and diagnostics.
  • POWER PACK
    Search Ads
    NEW
    Activate AI Max for Search campaigns to drive performance on new, relevant queries, and expand reach to AI surfaces with personalized creatives and landing pages in just one click.
  • POWER PACK
    Demand Gen

    Set up lookalike audiences and adopt video enhancements.

    NEW
    Use channel controls to customize your media mix.

Agentic

  • Agentic capabilities to support, optimize, and advise
    NEW
    Get personalized help from our AI experts in Google Ads and Analytics, and for all your needs across the web.

    *This product uses AI and may display inaccurate info. Your chat activity may be used to improve the product and your use is subject to Google’s Terms, AI Use Policy, and Privacy Policy. Learn more.

Everything we announced at
Google Marketing Live 2025

The future of advertising is here. AI is transforming how people explore and discover information. Discover the innovations that are creating entirely new ways for you to reach them.
Power Pack
Future of Search
Future of Video & Apps
Future of Creative
Future of Measurement & Data
Agentic Experiences

The Power Pack

Introducing our next generation of AI-powered campaign solutions, built for this new era of Search and multi-modal experiences. Power Pack is the engine that will drive next-level performance across Search and YouTube, using Performance Max, AI Max for Search campaigns, and Demand Gen.
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Performance Max

Last year, we launched more than 90 quality improvements in Performance Max campaigns that increased conversions and conversion value by more than 10% for advertisers1. Now, PMax offers even more visibility and control.

AI Max for Search campaigns

In one click, Google AI supercharges your ads performance with a suite of targeting and creative enhancements— all with the controls and transparency you need.

Demand Gen

Create and capture demand across Google’s most visual surfaces, including YouTube, Shorts, Discover, Gmail, and Google Display Network.

Available now | US-EN, mobile

Your ads in AI Overviews

We’re expanding Ads in AI Overviews, to continue showing your ads directly in AI-powered responses. With Ads in AI Overviews, you can accelerate the path from discovery to decision, by placing your ads directly in responses that are driving higher user engagement and satisfaction.
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Coming soon | US-EN

Your ads in AI Mode

We’re testing new ads formats integrated and below AI Mode responses. No matter how complex, you can present your ad as a logical and natural next action to consumers exploring any topic.
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Rolling out in beta | Global

Unlock conversions from diverse queries

With Smart Bidding Exploration, you can capture more valuable conversions within your existing reach. Flexible ROAS targets fuel an advanced algorithm that captures new searches and can secure additional conversions for you.

Available now (beta) | Global

Discover channel-level performance

Channel performance reporting helps you understand how your Performance Max campaign is delivering results across Google’s full range of channels and inventory.
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Coming soon for PMax | Global

Reach new potential customers

Engage new customers with new campaign controls to exclude users who have recently searched for or interacted with your brand.

Coming soon | Global

See Search Terms in PMax

Get the same level of Search reporting granularity that you get on Search and Shopping campaigns.

Coming soon | Global

New Customer Acquisition Goal in Demand Gen

Optimize your campaigns to acquire new customers while continuing to reach and engage your existing customer base. Coming soon within Demand Gen campaigns.

New innovations for lead generation

See how new Search, PMax and Demand Gen features, combined with creative and measurement enhancements, can help you connect with more high-quality leads.
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Available now | Global-EN

Unlock the power of YouTube creators

Manage your partnerships with YouTube creators directly from Google Ads. View insights, find new partners, and get reports across organic and paid collaborations.

Available in app campaigns | EN-global

Auto reformat and extend existing scenes

AutoOutpainting uses GenAI to extend videos based on the existing scene, automatically resizing the video into any other missing aspect ratio.
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Coming soon | US & CA

New video ads across Google surfaces

Drive discovery with new brand-forward brand discovery ads on surfaces like Search and Google Shopping by adding high-quality video assets to your Performance Max campaigns.
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Coming soon | Global

Interactive shopping experience on CTV

Shoppable CTV enables viewers to discover and engage with products directly from the big screen, available across Demand Gen and Performance Max campaigns on CTV.

Available now | Global | Mobile only

YouTube’s masthead is now shoppable

Feature products within YouTube’s premium Masthead placement on mobile to drive discovery, website traffic, and conversions.

Coming soon | Global

Reach advertisers on Maps

Soon, Demand Gen advertisers will be able to reach users browsing different businesses and locations via Promoted Pins to drive foot traffic to Stores and in store sales.

Available now | US-EN

New accelerated checkout for Demand Gen

The checkout feature allows customers to go directly to your checkout or cart from your ad, making their shopping experience quick and easy.

Available soon

Web to App Acquisitions

Unlock a new way to report, measure, and attribute app installs and conversions from your web campaigns.

Coming soon | Global

All your creative tools in one destination

Create high-quality assets & variations with Google AI in one Google Ads destination with Asset Studio. Craft, Generate, Import, and Preview assets to streamline your entire creative journey. You’ll also be able to generate images featuring your products, allowing you to show them in action and create rich, lifestyle imagery.

Coming to AI Mode in the U.S. in the coming months

Find exactly what you’re looking for by shopping in AI Mode

Our new AI Mode shopping experience brings together Gemini capabilities with our Shopping Graph to help you browse for inspiration, think through considerations and narrow down products.

Rolling out in Search Labs in the U.S.

Try clothes on yourself virtually

Now you can virtually try billions of apparel listings on yourself, just by uploading a photo.

Coming soon | Global

Shape your brand on Google Search

Your brand profile on Google Search can now also be managed via Merchant Center. Highlight your unique story, visuals & offerings to connect with shoppers.

Coming soon | US, CA, AU, UK

Video intelligence, all in one place

Our new content hub synthesizes video from your site and social channels, delivering AI-powered video recommendations to build your product and brand campaigns.

Available now | US-en

Predictive actionable insights

Merchant Center identifies opportunities and generates content for you. Review content suggestions, discount recommendations, and let AI do the work.
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Available now | Global

Boost your ROI with Data Manager

Data Manager is your one-stop-shop for connecting your first-party data across all sources, including your site, apps, stores, and CRMs, and improve your data strength.
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Coming soon

Build your data strength

Get personalized step-by-step guidance on how you can boost your ROI by connecting more data sources or bringing in additional signals.

Coming soon | Global

Boost your ROI with Data Manager API

A unified ingestion API for data partners, agencies and advertisers now allows to connect first-party data across Google advertising products.

Coming soon | Global

Easier, faster incrementality testing

Measure the total incremental impact of Google media across all campaigns, now with reduced spend thresholds and results available straight in the UI.
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Coming soon | Global | EN

Better optimize spend with Meridian Scenario Planner

Turn Meridian insights into action. Use the new interactive Meridian scenario planner to model future investments & better allocate spend.

Available now | Global

Enhance measurement and performance

Google tag gateway for advertisers improves performance and your measurement signals for deeper audience understanding and added control of your data.

Coming soon | Global

Cross-channel measurement in Google Analytics

Easily plan and optimize cross-channel budgets directly in Google Analytics, and use enhanced multi-touch attribution to see the full picture of your marketing impact across Google and other platforms.

Coming soon | Global | EN

Understand how YouTube drives brand interest

Attributed Branded Search(es) quantify how many users search for your brand after seeing your video ads, measuring the impact of your video advertising on organic search activity.
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Available across Google Ads, Display & Video 360, and Search Ads 360 in limited beta

Maximize sales with Commerce Media suite

Drive incremental sales and reach new customers with Google’s Commerce Media solutions. Powered by retailer’s first-party data and Google AI these solutions help you convert commercial intent to action, at any point in the customer journey.

Beta | Global-EN

Your Google Ads expert

Manage and optimize campaigns confidently with expert guidance. Your Google Ads expert accelerates campaign creation and expedites performance improvements, applying tailored optimization recommendations informed by your unique campaign & business data. It also generates comprehensive performance reports, draws unique performance insights and proactively identifies and fixes problems before they impact your ads.
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Beta | Global-EN

Your Google Analytics expert

Simplify insights and optimize your websites & apps continuously. This data expert offers proactive insights, easy data exploration for improved results.

Coming soon

Your marketing advisor

Get comprehensive business advice and task completion across websites. This Chrome agent understands your browser context and problem-solves via voice interaction2.
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Meet the Google Ads Impact Awards winners

Learn about the marketers and agencies who are setting new benchmarks for excellence with Google Ads and AI
Learn more
1 Source: Google Internal Data, 2024

2 Available in selected countries and languages. Results for illustrative purposes. Check responses for accuracy. Features simulated and sequences shortened. Product in development; final product details may differ.