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HBR articles give you the ideas, insights, and best practices to help you meet your management challenges and advance your career.

 

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Building Your Company's Vision

By James C. Collins Jerry I. Porras
  • Building Your Company's Vision ^ 96501

    HBR Article

    Building Your Company's Vision

    By James C. Collins Jerry I. Porras

    Companies that enjoy enduring success have a core purpose and core values that remain fixed while their strategies and practices endlessly adapt to a changing world. The rare ability to balance...

    September 01, 1996
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  • 3 Strategies to Help Employees Thrive in the New "Normal" ^ H06POD

    HBR Digital Article

    3 Strategies to Help Employees Thrive in the New "Normal"

    By Anjali Chaudhry Al Rosenbloom

    Theres still uncertainty about what the workplace new normal will be, and its easy for companies to default to old routines and habits. Based on their extensive research on psychological contracts,...

    November 23, 2021
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  • The Store Isn't Dead-but the Merchant Model Is ^ H09ARM

    The Store Isn't Dead-but the Merchant Model Is

    The decline of many retailers reflects not the death of the physical store but the failure of the traditional merchant model, which requires retailers to forecast demand, own inventory, and absorb...

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  • Our Favorite Management Tips on Learning from Failure ^ H09AQ4

    HBR Digital Article

    Our Favorite Management Tips on Learning from Failure

    By HBR Editors

    Our Management Tip of the Day newsletter continues to be one of HBR's most popular newsletters. In this article, we've compiled 10 of our favorite tips on learning from failure, from how to apologize...

    August 27, 2026
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  • A Formula for Calculating Your Company's Geopolitical Exposure ^ H09A0C

    HBR Digital Article

    A Formula for Calculating Your Company's Geopolitical Exposure

    By Cindy Levy Matt Watters Shubham Singhal

    Geopolitical volatility is no longer a disruption to the operating environment-it is the operating environment. To assess the enterprise value at stake, McKinsey has developed a formula, which...

    August 26, 2026
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  • Do Your B2B Customers See the Value You Deliver? ^ H09AB6

    HBR Digital Article

    Do Your B2B Customers See the Value You Deliver?

    By Wendy Wise Doug May

    Many B2B companies suffer from a "value gap": Customers benefit from their products but cannot clearly measure, articulate, or defend that value to stakeholders within their companies. As a result,...

    August 25, 2026
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  • The Right Way to Deliver Bad Earnings News ^ H099TV

    HBR Digital Article

    The Right Way to Deliver Bad Earnings News

    By Dean Foust

    Leaders often assume that delaying bad financial news until an earnings announcement will soften the market's reaction. Early disclosure won't eliminate the harm entirely, but how the warning is...

    August 24, 2026
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  • How to Spot a Toxic Leader-Before Hiring Them ^ H099JA

    HBR Digital Article

    How to Spot a Toxic Leader-Before Hiring Them

    By Douglas H Reynolds Steven G. Rogelberg

    Leaders with toxic interpersonal behaviors often make excellent first impressions, which means they're surprisingly difficult to identify in traditional interviews. As a result, organizations can...

    August 24, 2026
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  • 4 Steps to Transform the "Middle Office" with AI ^ H09ABT

    HBR Digital Article

    4 Steps to Transform the "Middle Office" with AI

    By H James Wilson Chetna Sehgal Michael Zimmerman Ali Arsanjani Blaise Abderholden Jimmy Priestas

    Companies are spending heavily on AI, but many are still struggling to turn that investment into measurable business results. One reason is that they're overlooking the middle office, where work such...

    August 20, 2026
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  • The Science of Developing Creative Talent ^ H099N1

    HBR Digital Article

    The Science of Developing Creative Talent

    By Abhishek Deshmane Victor Martínez de Albéniz

    Companies often make consequential bets on talent based largely on instinct. Research on more than 4,200 musicians suggests a more systematic approach. Managers should assess three forms of capital:...

    August 21, 2026
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  • How to Grow Without Betting Big ^ SR0513

    Partner Article

    How to Grow Without Betting Big

    By Adam Job Ulrich Pidun Valentín Szekasy

    Many leaders and companies shy away from a high-risk strategy built around big gambles. But they still want to grow. According to BCG Institute research, companies that succeed with lower-risk growth...

    June 15, 2026
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  • Three Approaches to Measuring and Managing AI ROI ^ SR0512

    Partner Article

    Three Approaches to Measuring and Managing AI ROI

    By Mika Ruokonen Paavo Ritala

    Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. The three approaches that emerged from recent research reflect...

    June 23, 2026
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  • Redefine What 'Professionalism' Means ^ SR0510

    Partner Article

    Redefine What 'Professionalism' Means

    By Lily Zheng

    What constitutes professionalism varies from one organization to the next, but most rarely examine or codify appropriate workplace behavior. The most effective professional norms are fair, well...

    June 25, 2026
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  • The Empathy Tax Female Leaders Pay ^ SR0509

    Partner Article

    The Empathy Tax Female Leaders Pay

    By Colleen Ammerman Deepa Purushothaman

    At a time of high stress and uncertainty, leaders must increasingly spend time and energy steadying their people. However, work like comforting a team after layoffs or explaining a change of...

    June 08, 2026
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  • Create Generative AI Value at Scale ^ SR0508

    Partner Article

    Create Generative AI Value at Scale

    By Kevin Schmitt Gregory Vial Ivo Blohm

    Companies that have established a new kind of internal AI organization called the "AI spine" are using the cross-functional structure to rapidly develop innovative generative AI use cases with users'...

    June 02, 2026
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  • Scaling AI With Adaptive Governance ^ SR0507

    Partner Article

    Scaling AI With Adaptive Governance

    By Gianvito Lanzolla Margherita Pagani Christopher L. Tucci

    As organizations adopt diverse flavors of AI more widely and scale applications across the enterprise, managing new risks that arise in the development process or during application use becomes...

    June 02, 2026
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  • Resolving Muddled Objectives in Corporate Venture Capital ^ SR0511

    Partner Article

    Resolving Muddled Objectives in Corporate Venture Capital

    By Michael A. Cusumano Tomohisa Okamoto

    The most consequential decision that managers of corporate venture capital units must make is whether to prioritize financial or strategic benefits for the parent company. Researchers describe the...

    June 22, 2026
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  • Why AI Isn't Transforming Finance Yet ^ SR0506

    Partner Article

    Why AI Isn't Transforming Finance Yet

    By Stijn Viaene Kristof Stouthuysen Bjorn Cumps

    Finance offices have been slow to meaningfully adopt artificial intelligence, often due to leaders' perception of the function's traditional role. Finance leaders who encourage teams to stay alert to...

    June 02, 2026
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  • AI Is Undermining Leaders' Judgment. Here's What to Do About It. ^ H09A9N

    HBR Digital Article

    AI Is Undermining Leaders' Judgment. Here's What to Do About It.

    By Leonid Sudakov Nathan Furr

    As organizations gain more "intelligence" with AI tools, leaders are being trained out of the very capacity that creates competitive advantage-original judgment. Two interlocking capacities shape a...

    August 19, 2026
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  • Is Your Organizational Culture Too Nice? ^ H09AF9

    HBR Digital Article

    Is Your Organizational Culture Too Nice?

    By Ron Ashkenas Gali Cooks

    Organizations with a culture of icenesscan undermine performance when leaders prioritize harmony and comfort over candor, accountability, and results. Shifting toward a more rigorous culture...

    August 19, 2026
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  • Research: What Physical Retail Stores Deliver in a Digital Economy ^ H09ABB

    HBR Digital Article

    Research: What Physical Retail Stores Deliver in a Digital Economy

    By Ayşe Çetinel Gürhan Kök Robert P. Rooderkerk

    As shopping becomes increasingly digital, the role of physical stores is shifting from simply completing transactions to solving customer problems that online channels cannot. Research on multi-brand...

    August 18, 2026
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  • How to Respond to the Coming AI Cost Shock ^ H09A30

    HBR Digital Article

    How to Respond to the Coming AI Cost Shock

    By Stacia Garr

    Today's AI adoption has been fueled by heavily subsidized pricing from enterprise software vendors, but that era is ending. Companies are shifting toward usage-based charges. As organizations replace...

    August 17, 2026
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  • How the Best Leaders Shape Conversations ^ H09A06

    HBR Digital Article

    How the Best Leaders Shape Conversations

    By Alison Wood Brooks Andy Atkins

    Every strategy, decision, and transformation begins as a conversation. Yet leaders rarely think intentionally about how those conversations unfold. The highest-performing teams steward conversation...

    August 17, 2026
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  • Why Agentic AI Could Transform Procurement ^ H09A4Q

    Why Agentic AI Could Transform Procurement

    Procurement stands to benefit from agentic AI more than almost any other business function because its work is structured, financially measurable, and filled with judgment-intensive tasks that have...

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  • Transformation Should Be a Learning Journey ^ R2605C

    HBR Article

    Transformation Should Be a Learning Journey

    By Evgeny Kaganer Christoph Loch

    Most corporate transformations fail because theyre approached as fixed, top-down programs with predefined goals, timelines, and financial targets. But as the environment changes-because of...

    September 22, 2026
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  • AI Makes Building Easy. Choosing What to Build Is Harder. ^ H099W0

    HBR Digital Article

    AI Makes Building Easy. Choosing What to Build Is Harder.

    By JP Eggers Sarah Ryan Asha Dinesh

    AI is making it possible for individuals with little technical expertise to build sophisticated products, raising questions about whether collaboration is becoming less important. Observations from...

    August 12, 2026
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  • Collaborate on the Core. Compete on the Edges. ^ R2605D

    HBR Article

    Collaborate on the Core. Compete on the Edges.

    By Frank Nagle

    Companies don't win by isolating themselves, but they don't win by overcollaborating, either. The real advantage comes from knowing what to build together and what to keep for yourself. It makes...

    September 22, 2026
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  • How Much Should You Be Investing in Growth? ^ R2605H

    HBR Article

    How Much Should You Be Investing in Growth?

    By Paul Blase Paul Leinwand

    One of the biggest strategic challenges companies face is how much they should invest in growth. Drawing on an analysis of a decades worth of performance data on 2,900 U.S. public companies, the...

    September 22, 2026
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  • AI Is Revolutionizing Strategic Decision-Making ^ R2605B

    AI Is Revolutionizing Strategic Decision-Making

    For decades, the limits of time and brain capacity meant that teams could consider only so many strategic options before making decisions. Strategy tools-SWOT analyses, portfolio matrices-were simple...

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  • The HBR Interview with Verizon CEO Dan Schulman ^ R2605A

    HBR Article

    The HBR Interview with Verizon CEO Dan Schulman

    By Adi Ignatius

    Following a successful nine-year stint as the CEO of PayPal, Dan Schulman was ready to retire. But after the board of Verizon repeatedly urged him to step in, he became the CEO of the...

    September 22, 2026
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  • Why Family Businesses Lose Control ^ H099XW

    HBR Digital Article

    Why Family Businesses Lose Control

    By Judy Lin Walsh Alison Isaacson

    Family businesses often fail to prepare the next generation for their most important role-not as executives, but as owners. As a result, families can gradually lose the ability to direct the...

    August 11, 2026
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  • Why Cash Rewards Don't Always Produce Better Ideas ^ F2605A

    HBR Forethought Article

    Why Cash Rewards Don't Always Produce Better Ideas

    Many companies try to encourage innovation by offering financial rewards for new inventions. The assumption is straightforward: If employees are paid for innovative output, they will produce more of...

    September 22, 2026
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  • "Leadership Drift" Is Stalling Your AI Strategy ^ H099VK

    HBR Digital Article

    "Leadership Drift" Is Stalling Your AI Strategy

    By Morgan Blangeois Thomas Roulet

    Organizations often blame employees when AI adoption stalls, assuming resistance stems from fear or lack of skills. Research across 23 interviews and three leadership workshops in 11 European IT...

    August 11, 2026
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  • Is Our Subscription Program Really Working? (HBR Case Study and Commentary) ^ R2605L

    HBR Case and Commentary

    Is Our Subscription Program Really Working? (HBR Case Study and Commentary)

    By Varun Gupta Xiao (Shawn) Zhang Vaughan Griffiths Jing Li

    Hohenbruck Motoren, a German luxury automaker, launched a car subscription service in 2021 called Hohenbruck Access. The monthly fee is higher than that of a typical lease, but a subscription is...

    September 22, 2026
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  • The CEO of HCLTech on Pivoting for the AI Era ^ R2605K

    HBR Article

    The CEO of HCLTech on Pivoting for the AI Era

    By C Vijayakumar

    When gen AI emerged, HCLTech recognized that it would fundamentally alter the economics of IT services, breaking the traditional link between revenue growth and workforce expansion. CEO C...

    September 22, 2026
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  • Life's Work: An Interview with Dionne Warwick ^ R2605M

    Life's Work: An Interview with Dionne Warwick

    The legendary recording artist on moving from backup singer to solo star, collaborating with industry legends, navigating racism and other career hurdles, becoming an AIDS activist, staying true to...

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  • What You Can Learn from a Competitor's Job Postings ^ H09A87

    HBR Digital Article

    What You Can Learn from a Competitor's Job Postings

    By Wei Shi

    Executives spend heavily trying to predict competitors' next moves, yet often overlook one of the clearest signals of strategic intent: job postings. Because companies must hire before they can...

    August 10, 2026
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  • The Predictable Executive Career Arc Is Over ^ H099RW

    HBR Digital Article

    The Predictable Executive Career Arc Is Over

    By Lynda Gratton

    Careers are becoming harder to plan because two long-term trends are unfolding at once: working lives are growing much longer, and AI is making the future of work increasingly unpredictable. As the...

    August 10, 2026
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  • What Does AI Talent Look for in an Employer? ^ H098EN

    HBR Digital Article

    What Does AI Talent Look for in an Employer?

    By Fauzan Reza Maulana Travis Howell Hazim Mohamad Carin Gan

    The competition for AI talent remains strong-and expensive. How can companies possibly compete for skilled AI talent when Silicon Valley behemoths are offering salaries and signing packages...

    August 10, 2026
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  • Research: How Remote Work Is Narrowing Early-Career Opportunities ^ H099SF

    HBR Digital Article

    Research: How Remote Work Is Narrowing Early-Career Opportunities

    By Zhenyu Liao Letian (LT) Zhang Shinan Wang

    Remote work is quietly reshaping early-career opportunity. A study that included analysis of 50 million European job postings and experiments with 1,200 hiring managers found that remote roles demand...

    August 07, 2026
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  • Algorithmic Shopping Is Here. Is Your Company Ready? ^ H099Y0

    HBR Digital Article

    Algorithmic Shopping Is Here. Is Your Company Ready?

    By Paul F Accornero

    Executives have spent years preparing their organizations to use AI internally. The next challenge is preparing for AI as the customer. As intelligent shopping agents increasingly evaluate, compare,...

    August 07, 2026
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  • 5 Ways to Wield Influence When You Lack Authority ^ R2605J

    HBR Article

    5 Ways to Wield Influence When You Lack Authority

    By Pamela Meyer

    As formal authority becomes less effective in modern organizations, leaders increasingly face the challenge of influencing outcomes without direct control. So, they must learn to exert indirect...

    September 22, 2026
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  • The 4 Stages of the CEO-Board Relationship ^ R2605G

    HBR Article

    The 4 Stages of the CEO-Board Relationship

    By Claudius A. Hildebrand Douglas L Peterson

    CEOs succeed or fail in large part based on how deliberately they manage their evolving relationship with the board. That relationship follows a predictable progression: building trust and...

    September 22, 2026
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  • AI Experiments Need Domain Experts. Here's How to Support Them. ^ H0996C

    HBR Digital Article

    AI Experiments Need Domain Experts. Here's How to Support Them.

    By Arvind Karunakaran Katherine C Kellogg Batia Wiesenfeld

    Building AI solutions at companies requires the buy-in of the organization's domain experts, who will need to commit time and energy to figuring out how this technology could be used to reconfigure...

    August 06, 2026
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