At Hooked & Company—home of Hooked on Phonics— we know that strong family support can make a profound difference to a child. We provide playful tools for kids and helpful guidance for parents to help families nurture joy and optimism in every child’s learning journey.
Meet the Hooked & Company Brand Family.
Our systematic phonics program consists of progressive lessons and learning activities designed to help a child read their first book.
Direct instructional videos and fun games teach spelling concepts in a kid-friendly format that complements the learning in Hooked on Phonics.
Fun videos and scaffolded games start with numbers and counting and guide a child through addition, subtraction, multiplication, and division.
We know that parents are their child’s first teachers, so we provide easy-to-use tools so parents can guide their child’s learning step by step.
Children learn best through hands-on, meaningful experiences—so we infused our products with play. (It’s fun for us, too!)
We know that strong skills in reading and math can empower people to better their lives and the lives of those around them.
Hooked on Phonics was developed by a father who couldn’t find the resources his son needed to succeed in reading.
Hooked on Phonics was released as a consumer product, and television ads hit the airwaves, with the memorable tagline “Hooked on Phonics worked for me!”
By 2007, the Hooked on Phonics program had been introduced in over 30 countries.
The original Hooked on Phonics program was expanded to include DVDs, new music videos and songs, and new printed books.
Over the years the Hooked on Phonics Program earned many awards, including: National Parenting Seal of Approval (1998, 2005, 2007) and Teachers’ Choice Award (2004, 2009)
Hooked on Phonics’ first mobile app was launched for iOS and Android, with more an 1 million downloads its first year.
Hooked on Phonics gave away 1 Million App Subscriptions to deserving teachers for Teacher Appreciation Day.
Hooked on Phonics became the only at-home reading program to offer the powerful combination of digital and physical learning with monthly Practice Packs; for the first-ever multi-sensory approach to learning to read.
Hooked on Phonics offers a selection of products to meet varied customer needs. Learn to Read boxed kits continue to be available for home, homeschool and schools, and the App and App + Practice Pack programs gain attention with kids who enjoy digital play.
The Hooked on Phonics App was relaunched with faster load times, new games, new songs, new characters and visuals and new reports.
Y-A-Y! Hooked on Spelling is added to the Hooked on Phonics App for enhanced literacy skills at no extra cost.
After many requests from customers, Hooked on Math is launched in the App stores, with coordinating Practice Packs.
The Hooked on Phonics, Spelling, and Match Apps were combined into a single App with new avatars, new pure-fun games and enhanced learning content.
Browse our open positions and help us create life-changing success for children.
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