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Is IBM cool again?

Diane BradyBY Diane BradyExecutive Editorial Director, Fortune Live Media and author of CEO Daily
Diane BradyExecutive Editorial Director, Fortune Live Media and author of CEO Daily

Diane Brady is executive editorial director of the Fortune CEO Initiative and Fortune Live Media. She also writes the CEO Daily newsletter.

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IBM CEO Arvind Krishna at Keynote "From Sci-Fi to Society: The Next Era of AI and Quantum Computing" at Austin Convention Center on March 11, 2025 in Austin.
IBM CEO Arvind Krishna at Keynote "From Sci-Fi to Society: The Next Era of AI and Quantum Computing" at Austin Convention Center on March 11, 2025 in Austin.
Andy Wenstrand/SXSW Conference & Festivals via Getty Images