ET BrandEquity

FCB Ulka has appointed Bhawana C. as its new executive vice president. Choudhary brings over 17 years of advertising experience and a history of building brands across diverse sectors. She will focus on strengthening client partnerships and driving growth with FCB's 'Never Finished' philosophy, contributing to integrated solutions. Read More - https://lnkd.in/d3Tzdi9u #ETBrandEquity #FCBUlka #WhatsBuzzing Bhawana C. | Kulvinder Ahluwalia

MARS Cosmetics has appointed Anmol Sahai Mathur as its new vice president of marketing, a strategic move to bolster the brand's growth in India, Mathur's extensive experience in digital marketing and brand building, coupled with his previous association with Mars, positions him to strengthen the branch's identity and expand its digital presence. Read More - https://lnkd.in/d4edw6TQ #ETBrandEquity #Mars #WhatsBuzzing Anmol Sahai Mathuur

A recent study by Hakuhodo India uncovers the shifting dreams of urban Indians, showcasing a departure from long-held traditions. Today's individuals are placing a greater value on personal joy and emotional bonds, transforming family structures as friendships rise in significance. Concepts of love and marriage are also evolving, highlighting a newfound focus on self-care and personal achievements. Read More -https://lnkd.in/dhiDqMYp #ETBrandEquity #Research #Hakuhodo #WhatsBuzzing

 When regulations move, smart brands leap! 💥 At The Big Leap Bengaluru, presented by ETBrandEquity and CleverTap, the 3I revolution highlighted how brands can connect smarter, more immersively, and seamlessly. Arushi Verma, Co-founder, FITPASS, shared how a September 2020 shift made health insurance and fitness access top of mind right in the middle of COVID. 💪📈 The session showed that fast adaptation and smart engagement turn sudden challenges into real wins. ✨ #TheBigLeap #CustomerEngagement #3IRevolution #HealthTech #CleverTap

Advertising agency brainstorms resemble war rooms, fueled by caffeine and diverse personalities. Despite the absence of hierarchy, egos often hinder the creative process, leading to the demise of promising ideas. The true challenge lies in overcoming the need to claim ownership, fostering collaboration, and recognizing that creativity transcends job titles, ultimately celebrating talent. Read More - https://lnkd.in/d6v3TUgP #ETBrandEquity #ideas #WhatsBuzzing Bhanu G.

In a tribute to his late mentor, Diwan Arun Nanda, a former protégé reflects on their 31-year relationship. He shares how Nanda was more than a boss, becoming a guru and father figure who quickly spotted and rewarded talent. The author recounts his own rapid rise in the company, highlighting Nanda's integrity, courage in the face of adversity, and enduring mentorship. Read More - https://lnkd.in/dNG4BTn4 #ETBrandEquity #Blog #WhatsBuzzing Dr. Sandeep Goyal

Engagement isn’t optional. It’s everything! 🚀 At The Big Leap Bengaluru, presented by ETBrandEquity and CleverTap, we explored the 3I revolution, Interactive, Immersive, and Inconspicuous ways to connect smarter and faster with customers. Ruchita Jain , Assistant Vice President, Axis Max Life Insurance Limited, highlighted why engagement is the heartbeat of business, driving loyalty, repeat actions, and growth. 📈💬 The Big Leap sparked ideas that will turn insights into action and the journey is just getting started! ✨ #TheBigLeap #CustomerEngagement #3IRevolution #CleverTap #GrowthMarketing

A heartfelt Thank You to our incredible partners for powering the success of the #ETMarTech Summit 2025! Netcore Cloud | Infobip | Monotype | HCLSoftware | CleverTap | Smartping | Salesforce | Truecaller for Business | Lemnisk | MoEngage | Razorpay | AiSensy | Chat360 | TO THE NEW | SingleInterface | AGL - Hakuhodo | BigCity Promotions | ImageKit.io | Intellemo.AI | NotifyVisitors | Whilter.AI Know More - https://lnkd.in/dYkHkA6c #ETMarTech #DigitalExcellence #MarketingInnovation #MarTechLeadership

A big Thank You to all our incredible partners for making #ETDigiPlus Fest ’25 a grand success! The Trade Desk | Samsung Ads | Monotype | Google | CleverTap | Truecaller Ads | Amazon Ads | JioStar | Snap Inc. | AiSensy | BigCity Promotions | Intellemo.AI | PerformAce | Ipsos Know More - https://lnkd.in/guYif836 #ETDigiPlus #ETDigiPlusAwards #DigitalMarketingLeadership #MarketingExcellence #ETBrandEquity

Sandeep Goyal is in talks to acquire Dentsu's global business excluding Japan. The advertising giant's global operations are up for sale. Goyal sees this as a valuable opportunity. Dentsu's global business includes 66,000 employees across 143 countries. Goyal believes rebuilding the business into a profitable venture is possible. Major holding companies may not bid. Accenture could be a potential bidder. Read more at: https://lnkd.in/g8x7cJ2U #ETBrandEquity #Dentsu