ET BrandEquity

Welcoming Anil Sharma to the jury for the 4th Edition of the ET BrandEquity MarTech+ Awards & Summit. Bringing a strong technology leadership perspective, he joins the jury to evaluate work that demonstrates how MarTech can move beyond implementation to create smarter, more meaningful business impact. Nominations are closing soon. If your work is redefining how technology powers marketing, now is the time to put it forward. Nominate now: https://lnkd.in/dsJdQ8dc #ETMarTechAwards #MarTechAwards #MarTech #MarketingTechnology #DigitalTransformation #MarketingInnovation #TechnologyLeadership #CustomerExperience #DigitalMarketing #ETBrandEquity

In a fast-evolving digital era, meaningful differentiation isn't about chasing trends, it's about leading them. At DigiPlus Fest ’26, Shivam Ranjan, Marketing Head - APAC, Motorola Mobility (a Lenovo Company), joins the stage to bring fresh perspectives on building high-impact marketing funnels, navigating dynamic market landscapes, and driving meaningful consumer engagement. 25 September 2026 | The Leela Ambience, Gurugram Express Interest: https://lnkd.in/gnfiyxcP #ETDigiPlus #DigiPlusFest2026 #ETBrandEquity #Motorola #DigitalMarketing #BrandMarketing #ConsumerMarketing #MarketingLeadership

Announcing Keynote Speaker | MARTECH+ SUMMIT 2026 We’re thrilled to welcome Kavindra Mishra, Managing Director & CEO, Shoppers Stop, as a Keynote Speaker at MarTech+ Summit 2026. With 25+ years of experience across retail, brand management and business development, Kavindra has led some of India’s leading lifestyle brands and businesses, including Shoppers Stop, House of Anita Dongre and Pepe Jeans India. Express Interest: https://lnkd.in/dYkHkA6c #ETMarTech #ETBrandEquity #MarTechSummit #MarketingTechnology #AIinMarketing #DataDrivenMarketing

Dream11’s former CMO Vikrant Mudaliar has joined Cruise Money as co-founder, where he will work with founders Vinay Bharathwaj and Ganesh KV across product, brand and business growth. Mudaliar brings more than two decades of experience across sports, gaming, media, e-commerce and consumer businesses, with previous stints at Dream Sports, Yatra, Lenskart and Tata Sky. His move also reflects a broader shift: experienced consumer-brand leaders are increasingly moving into fintech and wealth-tech, where the challenge is not just building products, but making complex financial categories easier to understand and engage with. As Mudaliar puts it: “Money is the biggest version of that problem in this country.” #Leadership #VikrantMudaliar #CruiseMoney #Fintech #WealthTech #Marketing #BrandBuilding #ETBrandEquity

⁠The age of formula based filmmaking is gone. Big actor, big director, big budgets, lavish sets, does not guarantee success of a film. Today, story is the central mechanism to win audiences heart. A filmmaker needs to believe in his story, understand his audience and then create work for them. Ritesh Sidhwani, Co-founder, Excel Entertainment shared many such insights during his interaction with ETBrandEquity on the completion of 25 years of the production house in the industry. The occasion also marked the completion of 25 years of Dil Chahta Hai, one of India's most iconic movies that was released in 2001. Reputation Management: Spice PR Designed by: Pradeep Read the entire interview here: https://lnkd.in/dMStNaVy Devesh Gupta #ExcelEntertainment #RiteshSidhwani #DilChahtaHai #25YearsOfExcelEntertainment #IndianCinema #Storytelling #Filmmaking #ETBrandEquity #Bollywood #ContentIsKing⁠

The India DigiPlus Awards ’26 jury welcomes two more digital leaders bringing perspectives from global operations and digital marketing. Welcoming Amit Sharma, Director, Global Digital Ops, Fossil Group, Inc., and Sudhansh Jadon, Global Lead – Digital Marketing, Royal Enfield, to the jury panel. Their experience across digital transformation, brand building and marketing will contribute to recognising work that combines innovation, relevance and measurable impact. Nominate now: https://lnkd.in/guYif836 #ETDigiPlus #DigiPlusAwards #DigitalMarketing #MarketingAwards #DigitalExcellence #BrandMarketing #MarTech #DigitalTransformation #BrandEquity

In this edition of DigitalDose, Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumer Products Pvt. Ltd., shares why the future belongs to brands that combine data and technology with relevance, meaning and responsibility. 25 September 2026 | The Leela Ambience, Gurugram Express Interest: https://lnkd.in/gnfiyxcP #ETDigiPlus #DigiPlusFest2026 #DigitalDose #ETBrandEquity #DigitalMarketing #MarketingTechnology #ConsumerMarketing #MarTech #BrandMarketing #FutureOfMarketing

When consumers have endless choices, how do brands earn a permanent place in their lives? At DigiPlus Fest ’26, Greishma Singh, VP Marketing, India & Southwest Asia Operating Unit, The Coca-Cola Company, joins the stage to bring a sharp perspective on building effective marketing funnels, creating meaningful consumer connections and turning attention into lasting brand impact. 25 September 2026 | The Leela Ambience, Gurugram Express Interest: https://lnkd.in/gnfiyxcP #ETDigiPlus #DigiPlusFest2026 #ETBrandEquity #DigitalMarketing #BrandMarketing #ConsumerMarketing #MarketingLeadership #CustomerJourney #MarketingFunnel #FutureOfMarketing

Welcoming Dilpreet Singh to the jury for the 4th Edition of the ET BrandEquity MarTech+ Awards & Summit. With experience across loyalty, CRM and partnerships, he brings a valuable customer-led perspective to evaluating work that blends technology, data and marketing to create meaningful impact. Nominations are closing soon. If your MarTech work deserves the spotlight, now is the time to put it forward. Nominate now: https://lnkd.in/dsJdQ8dc #ETMarTechAwards #MarTechAwards #MarTech #MarketingTechnology #CRM #CustomerExperience #LoyaltyMarketing #DigitalMarketing #MarketingInnovation #ETBrandEquity

A $4 billion rebate question has put media-buying transparency back under the scanner. Richard Foster alleges $3–4 billion in global media rebates were generated between 2019 and 2024, with $1.5–2 billion retained. WPP has rejected the claims as baseless. Beyond the case itself, the debate could sharpen focus on how media rebates are structured, how much visibility clients have, and whether audit and governance mechanisms are strong enough. For Indian advertisers, the bigger question remains: how transparent is the media-buying chain? #WPP #RichardFoster #MediaBuying #MediaTransparency #Advertising #AgencyBusiness #Marketing #ETBrandEquity