“Creativity and entrepreneurship have always been crucial to the survival and progress of human societies. This is even more true today, as consolidation for economy of scale has reduced industries to only a limited number of giant multinationals. Unlike most of the 20th century, today's large multinationals seldom have their own innovation roadmaps executed inside the company. Instead, they prefer to acquire, at much higher costs, startups and SMEs that have already demonstrated technology breakthroughs. Consequently, there is an increasing need for innovative startups to keep on feeding various industries. In turn, to generate the number of required technology startups, it is essential to embed creativity and entrepreneurial behavior into the educational system for the next generations. I have known Kausik for more than 20 years. In this period, he has worked at/with large multinationals as well as developing his own businesses. He has always been the type of a person who brings people and technologies together to solve problems. In recent years, his focus has been on the development of a structured system to assess and develop entrepreneurial behavior in students as well as engineering communities. His ETQ concept serves exactly this purpose. ETQ is quite a novel and yet a practical system. ”
About
Almost none are upgrading the mindset…
Experience & Education
Languages
-
English
Full professional proficiency
-
Dutch
Full professional proficiency
-
Hindi
Full professional proficiency
-
Bengali
Native or bilingual proficiency
Organizations
-
ASHA- Education for Unprivileged Children
Co-Founder Nijmegen, Netherlands Chapter
-1) Funded Sunderbans Island(India) library Construction 2) Funded education completion of Select Unprivileged Students in West-bengal, India.
Recommendations received
6 people have recommended Kausik (Kay)
Join now to viewOther similar profiles
Explore more posts
-
Dr. TAPAL DULABABU
When Global Strategies Meet Local Reality: The Myopia Trap Many global firms pride themselves on “one-size-fits-all” strategies, yet the Indian market often exposes the blind spots in this approach. This is Local Responsiveness Myopia—a strategic short-sightedness where companies prioritize global models over local insights. Take IKEA, initially struggling with Indian kitchens because its global modular setups didn’t fit typical Indian homes. Or McDonald’s, which mastered India by introducing the McAloo Tikki and removing beef from menus—adapting rather than assuming uniformity. Netflix also learned the hard way; international shows alone didn’t capture Indian audiences until it invested in local originals like Sacred Games. Even Coca-Cola adjusted its flavors and sugar content to align with Indian tastes. The lesson is clear: understanding local tastes, cultural nuances, and behavioral patterns isn’t optional—it’s strategic survival. Leaders must embrace market-specific intelligence, co-create solutions with local insights, and avoid the arrogance of global uniformity. Ignoring local realities isn’t just costly—it’s a corporate comedy waiting to happen. After all, the office PowerPoint may shine globally, but the local consumer often laughs last. #GlobalStrategy #IndiaMarket #BusinessMyopia #LocalInsights
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More