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I spent a decade at Unilever making people choose a detergent over another. Then I asked…
Articles by Megha
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Megha Agarwal shared thisOne pattern keeps showing up when I look at some of the world's most successful companies. The founders started by solving a problem they understood deeply because they had lived it themselves. 1. Steve Jobs obsessed over creating technology that felt intuitive to use. 2. The Airbnb founders experienced the frustration of finding affordable places to stay during conferences, which eventually inspired their business. 3. Slack began as an internal communication tool before becoming a product used by millions of teams around the world. None of these ideas started with a market report. They started with a problem that felt worth solving. I find that fascinating because personal experience often creates a level of empathy that market research alone rarely delivers. When founders understand the problem first-hand, they tend to ask better questions, build with greater conviction, and stay committed even when the journey becomes challenging. While that may not guarantee success, it certainly creates a stronger foundation for product-market fit because the solution grows from lived experience rather than assumption. Sometimes the strongest businesses begin with a simple thought: "There has to be a better way." #marketing #brandstrategy #founders #innovation #productmarketfit
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Megha Agarwal shared thisWhen a consumer is constantly surrounded by voices, the voice of trust becomes the most differentiating factor. That was one of the ideas I explored at the ET BrandEquity Summit 2026 while discussing how B2B and B2C marketing are increasingly converging. As technology makes content and execution easier to scale, trust becomes harder to build and increasingly valuable. Whether someone is choosing a consumer brand or an enterprise partner, the underlying question remains the same: can I trust you? For us, that trust is especially important because enterprise decisions go far beyond a transaction. They are built over time through consistency and the confidence that comes from knowing your partner can deliver. A great conversation and an important one for marketers to keep having. #tablespace #workreimagined #workspacereimagined #etbrandworldsummit #b2bmarketing #trustinbranding #marketing
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Megha Agarwal shared thisThe workplace expectations of the next generation are already changing. Gen Z is expected to make up 30% of the global workforce by 2027. That makes understanding what they expect from a workplace an important enterprise conversation. For me, it comes down to the experience. They seek connection and peer learning. They want a workplace that gives them a reason to be there rather than simply a desk to sit at. The next generation of talent will shape how workplaces evolve, and enterprise workplaces need to evolve with them. #genz #futureofwork #workplaceexperience #enterpriseworkspace #workplacestrategy #talent
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Megha Agarwal shared thisEvery organisation has stories that rarely make it into the usual business conversation. ‘The Open Space’ is our attempt at bringing some of those stories to the surface. A closer look at the thinking behind Table Space, it is a window into the minds that power us. Episode 1 looks at the People function with Dimple N Bakshi, CHRO, and explores the thinking behind a function that sits at the heart of our organisation. She shares her approach to leadership and the importance of leading from the front, offering a fascinating perspective on the people who shape the employee experience every day. For me, that is the value of creating a series like this. Leadership becomes easier to understand when we create space for honest conversations about the work behind the work. Stay tuned for Part 2. #theopenspace #tablespace #leadership #peopleandculture #culture #futureofwork
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Megha Agarwal shared thisI recently stumbled upon something fascinating that several B2C brands are deploying with remarkable success. The Strategy - 'Intentionally Raw Advertising'. Brands like Sleepy Owl Coffee, IKEA, and Burger King have abandoned polished creative assets. Instead, they're running campaigns with unedited smartphone footage and deliberately imperfect content. 1. Sleepy Owl achieved 4x higher click-through rates with their mute video series. 2. IKEA used casual meme formats that felt like messages from a friend. 3. Burger King showed moldy Whoppers to highlight their real ingredients. We've been conditioned to expect corporate perfection in advertising. When raw, authentic content appears in your feed, it stands out completely. The audience perceives genuineness because the production feels human-made, almost accidental. The psychology behind it is natural. Our brains have learned to ignore polished ads. They feel manufactured, designed to manipulate. Raw content triggers trust because it appears real. Imperfection signals honesty in ways perfection simply cannot achieve. What excites me is that these brands understand something fundamental: audiences crave authenticity over aspiration. They choose brands showing genuine reality over carefully constructed fantasy. The future belongs to brands brave enough to embrace imperfection. #marketing #b2cbrandstrategy #brandmarketing
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Megha Agarwal shared thisInterns are one of the biggest sources of fresh thinking an organisation can have. We recently had a group of interns join us, and they brought something every growing company needs: genuine curiosity paired with real work ethic. They challenged assumptions without worrying about hierarchy. They looked at familiar problems with completely fresh eyes. What struck me most was their willingness to take on tasks they'd never done before...learn on the go, and actually enjoy the process! These kids were comfortable experimenting with things beyond their formal education and genuinely eager to understand how things work. Several of them came from my alma mater, Amrita School of Business - Coimbatore which made the experience even more special. I know there's this narrative that Gen Z is lazy or difficult to train. Honestly, I don't get it. The two interns who worked closely with our marketing team brought a perspective that genuinely mattered to our work. They multitasked and genuinely went above and beyond. Yes, every generation has some people who coast, but that really doesn't define the whole group. What I witnessed was the opposite. If you're building a team, think of internships differently. Think of them as an opportunity to learn from people who see the world differently than you do. Sometimes the newest people in the room ask the questions that matter the most. #internships #generationz #leadership #futureofwork #talent
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Megha Agarwal posted this#Hiring We’re hiring a Product Marketing Manager at Table Space. This is not a narrow marketing role. We’re looking for someone who can move seamlessly between strategy and execution — shaping an SEO and AEO roadmap, managing the website, building campaigns, creating strong content, enabling sales and bringing events and brand activations to life. The ideal candidate has minimum 4 years of experience and has worked in a high-growth start-up, D2C brand, consumer technology company, SaaS business or another fast-moving environment. You should be someone who: • Takes complete ownership of projects • Understands digital, content, campaigns, websites and events • Can simplify complex propositions into clear communication • Is comfortable managing agencies and cross-functional stakeholders • Uses data and insights to improve marketing effectiveness • Has the pace, curiosity and bias for action required to build a brand The role is based in Bengaluru. An MBA in Marketing is preferred, but strong relevant experience matters more than the degree. If you are a hands-on marketer who wants to build, experiment and create visible business impact, we would like to hear from you. Apply or share your profile with [benaka.raj@tablespace.com] Benaka Raj M Ravish Malhotra Neha Sethi Mausumi Chakravorty #Hiring #MarketingJobs #ProductMarketing #DigitalMarketing #SEO #AEO #ContentMarketing #BengaluruJobs #TableSpace
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Megha Agarwal shared thisNothing matters more to us than your workspace experience, and so we redesigned the Table Space App to make managing your day effortless, putting every resource right at your fingertips. The upgraded app now has SpaceAI, a conversational AI-enabled assistant that handles everything from room bookings to service requests seamlessly. It also has geo-enabled centre discovery that shows you exactly what's available across 80+ centres in real time. Built around how teams actually work, it learns with you and gets smarter the more you use it. Update now and experience the difference yourself: https://qrkit.co/lGmXLj #workspaceexperience #design #techinnovationMegha Agarwal shared thisYour workplace just got smarter. The upgraded Table Space App introduces SpaceAI - a conversational assistant that handles room bookings, visitor invites, and service requests through a single interface. The more you use it, the sharper it gets. Add geo-enabled centre discovery, live availability across 190+ meeting, training, and board rooms, and an events layer coming soon - and you have a platform that works the way your organisation actually does. One app. 80+ centres. Everything connected. Update the app today and experience the difference on your next workday. 👇 Update now using this link: 🔗 https://qrkit.co/lGmXLj Karan Chopra | Kunal Mehra | Krishnaswamy Nagarajan | Nitish Bhasin | Sunil Varrier | Megha Agarwal | Dimple N Bakshi | Bittu Varghese | Ashwin Chandrasekar | John Hogan #tablespace #workreimagined #workspacereimagined #managedoffices #futureofwork #spaceai
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Megha Agarwal shared thisThe conversation around managed workspaces has traditionally centred predominantly on flexibility - and rightly so. Flexibility remains a core pillar of why organisations choose managed workspaces. As enterprise demand continues to grow, the conversation is expanding from flexibility to flexibility with certainty. Organisations are looking for workplace partners who can scale with them across locations - not instead of flexibility, but alongside it. We see this reflected in our conversations with enterprise clients every day. The discussion has moved beyond lease terms and occupancy. Today, it is about the confidence that workplace infrastructure can keep pace with enterprise ambition. The future of managed workspaces will be shaped by operators who deliver flexibility plus enterprise-grade certainty. #b2bmarketing #flexibility #managedworkspace #growth
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Megha Agarwal liked thisMegha Agarwal liked this"Don't compete where you can create." That was one of the many powerful takeaways from NOVA's "Eating the Big Fish" session with the brilliant Rajeev Malik. Over an engaging hour, our co-founder Megha Agarwal anchored a fantastic conversation that explored and brought out why challengers rarely win by playing the incumbent's game, how to identify blue oceans hidden in plain sight, and the discipline required to focus resources where they truly shift outcomes. Rajeev, Megha and the audience interactions brought out some interesting facts : 🔹 Not every battle deserves your budget. 🔹 Scale isn't always the strongest advantage. 🔹 The biggest opportunities often sit inside existing markets. 🔹 The smartest marketers don't just compete better. They redefine the game. A huge thank you to Rajeev for sharing practical frameworks, sharp insights and decades of marketing wisdom with the NOVA community. And thank you to everyone who joined the conversation. The goal was never to learn how to catch a bigger fish. It was to discover entirely new waters. 🚀 Stay tuned for NOVA's next event. Alok Ranjan Maithili Iyer Roy Prasann Shrivastava Ankesh Kumar Shyamanta (Sam) Baruah Roshni Shewakramani Kushagra Sharma #NOVA #MarketingStrategy #BrandLeadership #BlueOceanStrategy #MarketingCommunity #ThoughtLeadership #Innovation #CMOInsights
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Megha Agarwal liked thisOne pattern keeps showing up when I look at some of the world's most successful companies. The founders started by solving a problem they understood deeply because they had lived it themselves. 1. Steve Jobs obsessed over creating technology that felt intuitive to use. 2. The Airbnb founders experienced the frustration of finding affordable places to stay during conferences, which eventually inspired their business. 3. Slack began as an internal communication tool before becoming a product used by millions of teams around the world. None of these ideas started with a market report. They started with a problem that felt worth solving. I find that fascinating because personal experience often creates a level of empathy that market research alone rarely delivers. When founders understand the problem first-hand, they tend to ask better questions, build with greater conviction, and stay committed even when the journey becomes challenging. While that may not guarantee success, it certainly creates a stronger foundation for product-market fit because the solution grows from lived experience rather than assumption. Sometimes the strongest businesses begin with a simple thought: "There has to be a better way." #marketing #brandstrategy #founders #innovation #productmarketfit
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Megha Agarwal reacted on thisThe workplace expectations of the next generation are already changing. Gen Z is expected to make up 30% of the global workforce by 2027. That makes understanding what they expect from a workplace an important enterprise conversation. For me, it comes down to the experience. They seek connection and peer learning. They want a workplace that gives them a reason to be there rather than simply a desk to sit at. The next generation of talent will shape how workplaces evolve, and enterprise workplaces need to evolve with them. #genz #futureofwork #workplaceexperience #enterpriseworkspace #workplacestrategy #talent
Experience & Education
Licenses & Certifications
Publications
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She Asked For It
Literature Candy
See publicationMost stories are written once success is secured. This one is written while the questions are still alive. She Asked For It follows a woman who learnt early that nobody hands you clarity, confidence, or courage, you build them through choices that stretch you. It is a memoir of instinct, family, risk, and the stubborn belief that you can grow without losing yourself. This is not a victory lap. This is a reckoning. And it asks the reader one thing. What would your life look like if you finally…
Most stories are written once success is secured. This one is written while the questions are still alive. She Asked For It follows a woman who learnt early that nobody hands you clarity, confidence, or courage, you build them through choices that stretch you. It is a memoir of instinct, family, risk, and the stubborn belief that you can grow without losing yourself. This is not a victory lap. This is a reckoning. And it asks the reader one thing. What would your life look like if you finally asked for what you want?
Projects
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Summer Internship - New Market Opportunity Assessment - NYK Logistics
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NYK is one of the leading Japanese Liner companies... The project had 2 deliverables
1. Identify new market opportunity for NYK - the market identification process included analysis of current areas of operation of NYK, Competition Activity, Markets critical for the industry, Market - Wise risk-opportunity analysis and finally mapping the selected markets to NYK capabilities to suggest the market most relevant for NYK as the next market for entry
2. Understand why NYK was losing share…NYK is one of the leading Japanese Liner companies... The project had 2 deliverables
1. Identify new market opportunity for NYK - the market identification process included analysis of current areas of operation of NYK, Competition Activity, Markets critical for the industry, Market - Wise risk-opportunity analysis and finally mapping the selected markets to NYK capabilities to suggest the market most relevant for NYK as the next market for entry
2. Understand why NYK was losing share in one of their key markets - this largely included a detailed competition study to understand who were the key gainers in the market and a consumer understanding to get an idea why consumers where opting out of NYK followed by a detailed submission to NYK on where the company could focus to retain its consumer base.
Languages
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Tamil
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Malayalam
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Hindi
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English
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