We’re excited to be collaborating with 3D Digital Venue to unlock their high-fidelity digital venue environments and connect with the audiences inside them. At Virtual Sport Technology (VST) - and through our product Bidstack, our focus has always been on building advertising that feels native to the experience-contextual, relevant, and respectful of the fan. By working with 3DDV, we’re integrating our advertising technology into stunning 2D and 3D digital venue experiences where fans are actively exploring events, selecting seats, and planning their attendance. Together, we’re working toward building a premium media network of live-event fans across sport and entertainment—one that allows brands to engage audiences at meaningful moments, while ensuring venues retain control and the fan experience comes first. The initial phase of the collaboration will focus on integrating our platform into a select set of venues, validating performance, governance, and delivery as we build thoughtfully and at the right pace. Looking forward to sharing more as this collaboration progresses. #AdTech #DigitalVenues #LiveEvents #SportsMedia #BrandSafe #Partnership
Bidstack
Advertising Services
London, England 7,840 followers
Dynamic ad placements for virtual worlds
About us
Bidstack makes any virtual asset manageable, intelligent, and transactional from a single self-serve platform. Rethink the way content is served in games.
- Website
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http://www.bidstack.com
External link for Bidstack
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Advertising, Software development, Marketing, Data, gaming, video games, VR, AR, OOH, VOOH, Programmatic, esports, in-game advertising, and adtech
Locations
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Primary
Get directions
167-169 Great Portland Street
London, England W1W 5PF, GB
Employees at Bidstack
Updates
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Sharing the knowledge and some of our observations from our journey in in-game advertising. Link here: https://lnkd.in/e48QMN3H
I’ve just published a longer article reflecting on nearly ten years of our company Bidstack working in and around in-game advertising. Over the last couple of years we’ve taken time to analyse everything we built, what the tech can do today, the patterns we saw across multiple game environments, and where we think the space can go next. The post isn’t a critique or a big announcement. It’s simply a set of observations that might be useful for anyone still shaping the category. Here are a few of the points covered: * “Gamers” isn’t a single audience – segmentation by genre and title matters * Context is more valuable than volume * In-game advertising behaves closer to sponsorship than display * Moment-based activations make more sense than static placements * Sports rights holders should be able to operate dynamic creative in their games * Player familiarity affects brand recall and should influence value * More shared standards would help the space mature Hopefully it's helpful. #ingameadvertising #ingameads #bidstack
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Esports has gained positive momentum in the last 18 months, but needs new, dynamic inventory to keep up. A timely perspective on esports sponsorship, advertising and continued growth, featuring commentary from Julian Tan, Ph.D. https://lnkd.in/dhQBeCMY
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With blockbuster viewership and a production footprint rivalling real-world sports, the Esports World Cup offers unmatched exposure for brands looking to reach global gaming audiences. #EWC2025 kicks off this weekend, live from Riyadh. This year’s event will feature Cristiano Ronaldo as its global ambassador. https://lnkd.in/ewaCQBX7
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As a new generation of sports fans increasingly interacts with their favourite teams through video games, rights holders are poised to demand greater control over how their IP and associated media inventory are managed and monetised. Our latest think piece, featuring commentary from Jonathan Bunney and Jarod Were: https://lnkd.in/eZJxk-AT
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Spotify will open its walled garden to sports simulation gaming in 2025, piping direct account access into EA SPORTS FC 25. Yet another example of third-party media integration taking root in virtual sports environments. https://lnkd.in/eY_VRBgH
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Yesterday's publication of the IAB's gaming measurement framework makes it clear that advertisers see audience and campaign measurement as a core priority. Ultimately, everything is measurable, but research bodies can’t solve this alone. All parts of the industry must align on what matters and work together. https://lnkd.in/edxzUXd5
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YouTube now has a verified account on Roblox, another signal that video games are fast becoming media hubs. As highlighted previously, EA SPORTS FC Mobile now features live match streams directly in-game. We predict Roblox will go the same way, with players watching YouTube content from inside branded experiences and virtual worlds. https://lnkd.in/eY_VRBgH
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As the value of media rights continues to dwindle and fluctuate, sports rights holders and their commercial partners are embracing a new generation of digital technologies to diversify and supplement revenues. Sports simulation video games are the most logical fit for in-game advertising, given that brands are present across every sport and sports property. https://lnkd.in/ebzmQt6q