Last updated: 28 May 2025
At Linktree, we’re committed to transparency about how we collect, use, and protect your personal information. This Privacy Notice explains our practices and outlines your rights regarding your information.
We recommend that you read this Privacy Notice in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Notice, then you can click on the relevant link below to jump to that section.
Linktree is your launchpad to share your latest video, article, recipe, tour, store, website, social post, and other content. Our platform helps you connect your audience to all your online destinations, making your content more discoverable, easier to manage, and capable of driving revenue. Linktree also enables you to connect with brands and social commerce opportunities, allowing creators to monetise their content by driving traffic to various revenue-generating channels.
This Privacy Notice applies to our websites and services which include Linktree (https://linktr.ee/), tr.ee (https://tr.ee/links), brands portal (https://business.linktr.ee/), Plann (https://www.plannthat.com/) and their mobile app, developer portal and related software or features (collectively referred to as our “Platform” or “Linktree”). The Platform allows individuals and businesses to sign-up to create a personalised, easily-customisable page, monetise their content, participate in commerce opportunities, schedule social media content and/or subscribe to, follow, purchase from, or message other Linktree Users. It also supports visitors who interact with the Platform, businesses that interact with the brands portal, and developers who create functionality that interacts with the Platform.
In this Privacy Notice, we collectively refer to the Platform and our related services as the “Linktree Services”. The pages that Linktree Users are able to create using the Linktree Services are referred to as “User Profiles.” User Profiles are accessible by the public.
We are headquartered in Melbourne, Australia. For more information about Linktree, please see the “About” section of our Website at https://linktr.ee/s/about/.
This Privacy Notice only applies to personal information we collect as a controller about:
In this Privacy Notice, we refer to all of the above individuals collectively as “Linktree Users.”
This Privacy Notice applies to the processing of personal information by Linktree as a controller. When we talk about Linktree acting as a “controller”, we mean that Linktree determines the purpose and the means of the processing (i.e. we make decisions about why and how we handle your personal information). Because of the nature of our services, we may also act as a “processor” on behalf of a Linktree User. In these instances, we facilitate the processing of personal information on behalf of the Linktree User and based on their instructions. For example, if you share your information with a Linktree User or make a payment to them, we facilitate this processing (“Processor Services”). This Privacy Notice does not address our Processor Services. If you subscribe to or otherwise share your information with a Linktree User, and want to know how they handle your personal information, please get in touch with that Linktree User directly and/or refer to any privacy notice they have posted on their User Profile.
If you provide us with information about another person (if, for example, you are a representative of an individual), you must provide them with a copy of this Privacy Notice and let that other person know that we use their personal information in the ways set out in this Privacy Notice.
Linktree enables connections between Linktree Users and third parties, such as brands, advertisers, social platforms, and affiliate partners. Once you interact with a third party—such as by clicking a link, subscribing to a brand’s updates, or making a purchase through a third-party link—Linktree does not control how your personal information is processed by that third party.
We strongly recommend reviewing the privacy policies of any third parties you interact with via Linktree. If you have concerns about how a third party handles your personal information, please contact that third party directly.
The personal information that we may collect about you broadly falls into the following categories:
We will use the information we collect for the purposes described in this Privacy Notice or for other purposes that we explain to you at the time we collect your personal information.
In some countries, including countries in the European Economic Area and the UK, we are required to have a legal basis to process your personal information. These legal bases include, first, the performance of a contract—this applies when we need to process your information to provide you with the Linktree Services under our Terms of Service, or to take steps before entering into a contract with you. We may also rely on our legitimate interests, where processing your information is necessary for our business and those interests are not overridden by your rights. In some cases, we process your information based on your consent—this means we'll ask for your permission before using your information for certain purposes. Finally, we may need to process your information to comply with legal obligations, such as responding to lawful requests.
The table below provides a summary of the purposes for which we process your personal information, the legal basis we rely on in each case, and the categories of information involved. This is intended to give you a clear overview of how and why we process your information.
Our services are not intended for use by children under the age of 18 (the “Age Limit”). If you are under the Age Limit, please do not use the Linktree Services and do not provide us with your personal information. If you are a parent or guardian and you are aware that an individual (of whom you are a parent or guardian) under the Age Limit has provided us with personal information, please contact us. We will, upon notice or discovery, take all reasonable efforts to delete any personal information that may have been collected or stored by us about that individual.
We may disclose your personal information to the following categories of recipients:
Depending on how you use the Linktree Services and your geographic location, we may disclose your personal information to third parties whose products are advertised on our Platform or who wish to engage in advertising on our Platform.
In order to facilitate paid products and/or services within the Linktree Services, and to provide Linktree Wallet services to you, we use third party payment service providers. Commission transaction data from Affiliate Partners is processed internally to manage and display earnings in your Linktree Wallet and facilitate payments. We reconcile transactions internally and send aggregate balances to our payment service providers, who manage transfers to your connected account. We will not store or collect your payment card or bank account details; this information is provided directly to our third party payment service providers, whose use of your personal information is governed by their privacy policies and their terms and conditions in their role as data controller for these processing activities. These payment service providers adhere to the standards set by payment card industry data security standards (“PCI-DSS”) as managed by the Payment Card Industry Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information. The payment processors we work with are:
Your personal information may be transferred to and processed in countries other than the country in which you are a resident. These countries may have data protection laws that differ from, and in some cases may be less protective than, the laws of your country.
Specifically, Linktree may transfer personal information to Australia (where our headquarters are based), the United States and other countries where we conduct business. We may also subcontract certain activities and share your personal information with third parties located in other countries. The countries where these organisations are located will vary, but we generally disclose personal information to organisations located in Australia or the United States. These transfers are necessary to provide the Linktree Services and carry out the activities described in this Privacy Notice.
We have taken appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Notice and applicable data protection laws. These safeguards include entering into data transfer agreements between our group companies. Similar safeguards have been implemented with our third-party service providers and partners, and further details can be provided upon request.
We will not transfer your personal information to another country unless we believe there to be adequate safeguards in place. This includes, where applicable, utilising standard contractual clauses approved by the European Commission and by other relevant authorities, or relying on determinations from the European Commission and other relevant authorities about whether countries have adequate levels of protection. We also implement measures to ensure the security of your personal information wherever it is transferred. For more details, please see the “How do we secure your personal information” section below.
We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice.
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Notice and in accordance with applicable legal and regulatory requirements in respect of permitted or required retention periods and limitation periods relevant to legal action.
We have implemented technical, administrative, and physical safeguards to ensure the security of your personal information. These controls include industry-standard encryption, firewalls, intrusion detection, logging, monitoring and regular audits.
In the unlikely event of a data breach, we have a robust incident response plan to mitigate harm and notify affected individuals where we are legally required to do so.
Your rights may depend on where you live and the laws that apply to you. You can use our Data Request Form to:
If you have given consent to the processing of your personal information, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on other lawful grounds. Depending on the country which you live in and the laws that apply to you, you may also have additional data protection rights. If you are located in the UK or the European Economic Area, you also have the right to complain to a data protection authority (contact details for data protection authorities in the European Economic Area, UK, and Switzerland are available here, here, and here).
For U.S. residents, please see the section “Your U.S. State Privacy Rights and Additional Disclosures” below for additional information.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. In some instances, we may need to verify your identity before granting you access to your personal information or complying with your request.
Depending on the U.S. state in which you reside, you may have certain privacy rights regarding your personal information. If you are a California resident, please see the “Supplemental Information for California Residents” section below. For other state residents, your privacy rights may include (if applicable):
We use cookies and other tracking technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is considered “targeted advertising” under applicable privacy laws. When we engage in those activities, we sell personal information (i.e., information from cookies) to third-party advertisers and analytics companies. In addition, depending on how you use the Linktree Services, we may disclose your personal information (i.e., customer account and commercial information) to third parties whose products are advertised on our Platform or who wish to engage in advertising on our Platform.
To exercise your rights, please submit a request through our Data Request Form. If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting an opt-out request on behalf of another individual, please use the same contact methods described above. We will process requests from authorized agents in accordance with applicable law. If we refuse to take action regarding your request, you may appeal our decision by replying to the email you received from us in response to your request.
If you would like to opt out of targeted advertising, you may also alter your cookie preferences. For further information about how you can control cookies, please see our Cookie Notice.
The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.
The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Supplemental Information for California Residents” section we will refer to this information as “Personal Information.”
1. Collection and Use of Personal Information
(a) Categories of Personal Information We Have Collected:
(b) Categories of Sources of Personal Information that We Collect:
(c) Purposes for Which We Collect Personal Information:
In addition to the purposes stated above in the section “Why do we collect your personal information?” we currently collect and have collected the above categories of personal information for the following business or commercial purposes:
2. Sale, Sharing, and Disclosure of Personal Information
(a) Sale and Sharing of Personal Information
Depending on how you use the Linktree Services, we may share information about your customer account and commercial information to brand partners to advance our commercial and economic interests. Our use of Cookies may also constitute a sale or sharing of personal information under California law.
(b) Disclosure of Personal Information
In the 12 months preceding the last updated date of this Privacy Notice, we have disclosed the following categories of personal information to service providers for a business purpose, or, at your direction, as with sponsors of promotions, sweepstakes, or contests. We have disclosed the following:
Categories of Personal Information Disclosed for a Business Purpose
Categories of Recipients of Disclosed Personal Information
For the avoidance of doubt, we do not sell or share the personal information of individuals under 16 years of age. We do not use sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.
3. Retention of Personal Information
We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.
4. California Privacy Rights
(a) Right to Know
You have the right to request that we disclose to you the following information about personal information we collect from you:
(b) Right to Request Deletion of Personal Information
You have the right to request the deletion of your personal information collected or maintained by us, subject to certain exceptions permitted by law.
(c) Right to Correct Personal Information
You have the right to correct inaccurate personal information that we maintain about you.
(d) Right to Opt Out of Selling or Sharing of Personal Information
You have the right to opt out of the sale or sharing of your Personal Information.
(e) Right to Limit Use or Disclosure of Sensitive Personal Information
You have the right to limit the use or disclosure of your sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.
(f) Right to Non-Discrimination
You have the right to not be treated in a discriminatory manner for exercising your privacy rights. We do not use the fact that you have exercised or requested to exercise any privacy rights for any purpose other than facilitating a response to your request.
5. Exercising Your California Privacy Rights
To exercise your rights, you can contact us:
Once we receive your request, we are required to verify that you are the person that is the subject of the request. This verification process consists of matching identifying information provided by you with the information we have about you in our records. Upon making a request, you will be asked to provide your name, email address, and request details. A confirmation email will be sent to the email address you provide to begin the process to verify your identity. If we cannot verify your identity, we will not be able to respond to your request.
You may designate an authorized agent to exercise any of the above privacy rights on your behalf, subject to the agent request requirements under California law. Please note, for your safety and security, we will require authorized agents to provide proof of consent and designation of the authorized agent, and will also require authorized agents to provide information necessary to verify the identity of the individual who is the subject of the request. We may also require that the individual verify their own identity directly with us before we respond to an authorized agent’s request. We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent.
If you would like to opt out of the sale or sharing of your personal information, you may also alter your cookie preferences. For further information about how you can control cookies, please see our Cookie Notice.
6. Opt Out Preference Signal
The Website recognizes the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn’t an industry standard for recognizing or honoring DNT signals, we do not respond to them at this time.
7. California’s Shine the Light law
We do not share personal information with third parties for their direct marketing purposes absent your consent as defined by California Civil Code Section 1798.83 (“Shine the Light law”). To opt-out of future sharing with third parties for their direct marketing purposes, use our Data Request Form. Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year.
We take your privacy concerns seriously. If you have a complaint regarding our handling of your personal information or concerning our privacy practices, you may file a complaint with us using the contact details provided under the “How you can contact us” heading below. We will confirm receipt of your complaint and, if we believe necessary, we will open an investigation.
We may need to contact you to request further details of your complaint. If an investigation has been opened following a complaint made by you, then we will contact you with the result as soon as possible. In the unlikely circumstances we are unable to resolve your complaint to your satisfaction, you may contact the local privacy and data protection authorities in your jurisdiction.
We may update our Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.
You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.
If you have any questions about this Privacy Notice or our privacy practices, or if you would like to make a request about any personal information we hold about you, please contact us:
If you are located in the EU, we have appointed Instant EU GDPR Representative Ltd. as our data protection representative. You can contact them via:
Name: Adam Brogden
Email: contact@gdprlocal.com
Tel +353 15 549 700
Address: Office 2, 12A Lower Main Street, Lucan Co. Dublin, K78 X5P8, Ireland.
Website: https://linktree.gdprlocal.com/eu
If you are located in the UK, we have appointed GDPR Local Ltd. as our data protection representative. You can contact them via:
Name: Adam Brogden
Email: contact@gdprlocal.com
Tel +441 772 217 800
Address: 1st Floor Front Suite 27-29 North Street, Brighton, England BN1 1EB
Website: https://linktree.gdprlocal.com/uk
If you are located in Singapore and have any questions or concerns regarding how we handle your personal data, or if you would like to exercise your data protection rights, please contact our Data Protection Officer (DPO) at:
Company Name: GDPRLocal Ltd
Name: Adam Brogden
Email: dpo.support@gdprlocal.com
Phone: +65 800 852 8084
Linktree International Holdings Pty Ltd
Linktree, Inc.
