Okay, suppose that the 4.0 license really came into effect on 2018-05-02.
But there was a period from 2019-09-05 to 2020-03-03, when the 3.0 license was not mentioned anywhere: neither in the TOS, nor in the footer.
It means the CC-BY-SA 3.0 license is still violated, and your rights were terminated automatically on 2019-09-05. These rights are not automatically restored after the violation has been eliminated.
In this case you must accept any takedown request related to the content published before 2018-05-02.
This answer is not a legal claim and I'm not a lawyer, it just describes my view of the situation for other users. But I'll probably send a legal claim later.