dentsu Malaysia

Dentsu Creative Malaysia and 100PLUS reimagine hydration for Raya with “Raya Lebih Fresh Dengan 100PLUS”, transforming the brand’s functional benefit into a wearable expression through a limited-edition baju raya in collaboration with SHALS.   “100PLUS was formulated to do something water alone cannot, to restore the body's mineral balance through electrolytes, so you hydrate faster. That is the science behind our brand, and Raya is precisely the occasion where that matters most. Gen Zs, in particular, do not separate style from substance - neither do we. This is a generation that celebrates Raya on their own terms, and we wanted to meet them there. Dentsu Creative Malaysia gave us the creative courage and the innovative thinking to go somewhere this category has never gone before, while collaborating with SHALS was equally important to support a homegrown Malaysian label with genuine cultural currency among the audience we cared about”. - Wai Yin Leong, Chief Marketing Officer, F&N Sdn Bhd   “Isotonic beverages do not belong in festive fashion. But for us, that is exactly the point. Gen Zs have a finely tuned radar for brands that genuinely get their world and the only way to pass that is to create something with real cultural stakes. The result is something unique in this space: a functional, fashion-forward garment that makes the case for hydration”. - Ellison Fernandez, Executive Creative Director, Dentsu Creative Malaysia   📩 Connect with us for impactful campaigns: hello.sea@dentsu.com #DentsuMalaysia #dentsuSEA #dentsuAPAC

A strong showing for dentsu Malaysia, and we're proud to be sitting on top of the ranks alongside our markets across Southeast Asia. 🏆 #1 in COMvergence New Business Ranking (FY2025) #2 in The Ham Report 2025 This is built on long-term partnerships, and the trust our clients continue to place in us. #dentsuAPAC #dentsuSEA

This Raya, dentsu Malaysia turned an airport into something more. “Where Every Journey Weaves Us Closer” wraps the first moment of arrival at KLIA in a warm, familiar space, where a woven ketupat opens into a welcoming ruang tamu, right in the heart of the airport. As Malaysia Airports’ partner for creative and festive installations, we’re proud to shape moments that bring people closer, as they make their way home this Raya. 📧Let's create journeys that bring people home: hello.sea@dentsu.com #dentsuAPAC #dentsuSEA

Selamat Hari Raya Aidilfitri from dentsu Malaysia. To our colleagues, clients, and partners celebrating, may this festive season bring peace, joy, and renewed connections. Our offices will be closed from 20–23 March. We look forward to reconnecting after the holidays. #DentsuMalaysia #dentsuAPAC #EidMubarak

🎤 Travel is no longer planned around destinations. It is planned around artists.   Across Southeast Asia, concerts are becoming powerful travel triggers as fans follow their favourite acts across cities and borders. From global tours to regional megashows, the rise of “concert-cations” is reshaping how and why people travel.   In this co-authored op-ed, Jeremy Kuan, Strategy Director, dentsu Malaysia, explores how music-led journeys are changing travel behaviour across the region, and what it means for brands, tourism boards and experience creators.    When the show becomes the destination, the opportunity extends far beyond the concert itself. The brands that win will be those that design experiences around fandom, connection and the full journey.   Read more: https://lnkd.in/e5ftnrFt   📩 Want to tap into the rise of concert-cations in Southeast Asia? Reach out to us: hello.sea@dentsu.com #DentsuMalaysia #dentsuSEA #dentsuAPAC 

Travel is being reshaped by a new trigger: concerts.   Across Southeast Asia, fans are no longer planning trips around destinations. They are planning them around artists. From global tours to regional megashows, live music is transforming how people travel, connect and spend.   Jeremy Kuan, Strategy Director, dentsu Malaysia, explores how the rise of “concert-cations” is redefining travel behaviour across the region, and what it means for brands, tourism boards and experience creators.   Read more: https://lnkd.in/e5ftnrFt   📩 Want to tap into the rise of concert-cations in Southeast Asia? Reach out to us: hello.sea@dentsu.com #DentsuSEA #dentsuMalaysia #dentsuAPAC

🎤 Travel is no longer planned around destinations. It is planned around artists.   Across Southeast Asia, concerts are becoming powerful travel triggers as fans follow their favourite acts across cities and borders. From global tours to regional megashows, the rise of “concert-cations” is reshaping how and why people travel.   In this co-authored op-ed, Jeremy Kuan, Strategy Director, dentsu Malaysia, explores how music-led journeys are changing travel behaviour across the region, and what it means for brands, tourism boards and experience creators.    When the show becomes the destination, the opportunity extends far beyond the concert itself. The brands that win will be those that design experiences around fandom, connection and the full journey.   Read more: https://lnkd.in/e5ftnrFt   📩 Want to tap into the rise of concert-cations in Southeast Asia? Reach out to us: hello.sea@dentsu.com #DentsuMalaysia #dentsuSEA #dentsuAPAC 

🌙 A taste of nostalgia, served for Ramadan. Marrybrown celebrates the spirit of togetherness with “Santapan Ramadan”, a nostalgic campaign by Dentsu Creative Malaysia that reimagines the beloved humour and storytelling of P. Ramlee. Inspired by the classic tale in Ali Baba Bujang Lapok, the campaign turns the discovery of a hidden treasure into something equally precious this festive season: Marrybrown’s MB Nasi Berempah. Catch the film: https://lnkd.in/eZCZ_2Mm “Few figures in Malaysian culture hold the same enduring place in the national imagination as P. Ramlee. His films are woven into the way Malaysians laugh, quote and tell stories to one another, especially during Ramadan and Raya. As a proudly Malaysian brand, Marrybrown has always believed the best way to connect with Malaysians is to celebrate the culture and flavours that shaped us.” — Lynn Low, Chief Marketing Officer, Marrybrown “P. Ramlee’s works remain beloved because they celebrate the humour and humanity of Malaysian life. ‘Santapan Ramadan’ became the perfect moment to bring together a cultural icon and a homegrown brand, turning a timeless story into a festive discovery worth sharing.” — Ahmad Nazril Ibrahim, Executive Creative Director, Dentsu Creative Malaysia 📩 Cut through the noise with us at hello.sea@dentsu.com #DentsuSEA #dentsuAPAC #dentsuMalaysia

Wishing you a blessed Ramadan from dentsu Malaysia 🌙   May this sacred month of reflection, generosity, and unity bring peace, gratitude, and renewed purpose to you and your loved ones.   #DentsuAPAC #DentsuSEA #DentsuMalaysia #Ramadan2026

Happy Lunar New Year from all of us at dentsu Malaysia 🧧✨   As we welcome the Lunar Year of the Fire Horse, we look forward to a season of renewal and forward momentum. May the year ahead bring prosperity, success, and meaningful progress to you and your loved ones. 🐎🔥   In observance of Lunar New Year, our dentsu Malaysia office will be closed from 16–18 February. We look forward to reconnecting after the holidays.   Should you require any assistance during this period, please feel free to reach out to us at hello.sea@dentsu.com.   #DentsuAPAC #DentsuMalaysia #DentsuSEA #LunarNewYear