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. 2019 Sep;26(5):32.
doi: 10.1145/3336141.

Susceptibility to Spear-Phishing Emails: Effects of Internet User Demographics and Email Content

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Susceptibility to Spear-Phishing Emails: Effects of Internet User Demographics and Email Content

Tian Lin et al. ACM Trans Comput Hum Interact. 2019 Sep.

Abstract

Phishing is fundamental to cyber attacks. This research determined the effect of Internet user age and email content such as weapons of influence (persuasive techniques that attackers can use to lure individuals to fall for an attack) and life domains (a specific topic or aspect of an individual's life that attackers can focus an emails on) on spear-phishing (targeted phishing) susceptibility. One-hundred young and 58 older users received, without their knowledge, daily simulated phishing emails over 21 days. A browser plugin recorded their clicking on links in the emails as an indicator of their susceptibility. Forty-three percent of users fell for the simulated phishing emails, with older women showing the highest susceptibility. While susceptibility in young users declined across the study, susceptibility in older users remained stable. The relative effectiveness of the attacks differed by weapons of influence and life domains with age-group variability. In addition, older compared to young users reported lower susceptibility awareness. These findings support effects of Internet user demographics and email content on susceptibility to phishing and emphasize the need for personalization of the next generation of security solutions.

Keywords: Aging; Emails; Life Domains; Phishing; Susceptibility; Weapons of Influence.

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Figures

Figure 6.
Figure 6.
Phishing Internet Task (PHIT). A. Overall framework of PHIT. (1) Daily cron jobs invoked the phishing manager to (2) fetch participant, schedule, and spear-phishing emails from the database, and (3) send spear-phishing emails to the participants. B. Sample façade web-page created for the study to accompany the link embedded in the spear-phishing email. C. Overview of cron job implementation and triggered events in phishing manager.
Figure 1.
Figure 1.
Predicted susceptibility to phishing in young and older men and women. Error bars represent 95% confidence intervals.
Figure 2.
Figure 2.
Predicted susceptibility to phishing in young and older users as a function of time in study (in days). Error bars represent 95% confidence intervals.
Figure 3.
Figure 3.
Predicted susceptibility to phishing as a function of weapons of influence in young and older users. Error bars represent 95% confidence intervals.
Figure 4.
Figure 4.
Predicted susceptibility to phishing as a function of life domains in young and older users. Error bars represent 95% confidence intervals.
Figure 5.
Figure 5.
Predicted susceptibility awareness to phishing as a function of (A) weapons of influence and (B) life domains in young and older users. 1 = not at all; 5 = very much. Error bars represent 95% confidence intervals.

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