Budget, finance & payments

Refine your budget.

You can set an average daily budget or one fixed budget for your entire campaign. While your budget may vary, your ad should run for at least 7 days, so our system has time to learn from its performance.

Spending limits

Spending limits allow you to manage the amount of money you spend on an ad account. This is an adjustable lifetime limit on the amount your Facebook ad account can spend across ad campaigns. Spending limits can also help control costs and make sure you do not overspend. This can be tracked and managed through the Payments Settings section in Ads Manager. Learn more here.

Within a specific ad account, spending limits can also be created at the campaign level. Learn more about spending limits at the campaign level here.

To help protect against fraud, we also apply a daily spending limit to every ad account, based on spending activity tracked by our automated monitoring system.

Payment methods for Government Organizations

You can pay for ads with one of the following accepted payment methods:

• Credit card or co-branded debit cards (American Express, Discover, Mastercard and Visa)
  • Credit card payments are available in every country that Meta supports advertising. The types of credit cards available for usage may vary depending on the country. Learn more here.
  • Below are some common issues that can help you prevent interruptions with your advertisements when using a credit card.
    1. Make sure that your credit card has an available balance that is at least equal to the value of your planned ad spend budget. If your credit card limit is hit, your advertising will stop until you pay off your account balance.
    2. When you receive a replacement credit card, always log in and update your billing information here.
• PayPal
• Credit Lines (invoiced monthly)
  • Monthly invoicing helps reduce the number of transactions you make every month by consolidating your ad account charges into one monthly bill.
  • Completion of a credit application including additional business registration documents are required when applying for a credit. A “Credit Line” will be extended based on your credit and payment history. If you are planning to spend a significant amount each month, you may want to proactively request a credit increase. Your most recent balance sheet and income statement, or three months of bank statements will be requested in order to do an additional credit review. Please reach out to AR@meta.com if you have additional questions about invoicing.
• Shared prepaid funds
  • Shared Prepaid Funds is a self-service business-level payment option that allows organizations to make prepayments for Meta ads using various instant payment methods, including debit and credit cards. Once your Shared Prepaid Funds is funded, you can attach multiple ad accounts that your business owns to the single funding source.
  • Note: Shared Prepaid Funds is not supported in all countries, so please check this resource to determine if Shared Prepaid Funds is available in your country. For assistance on how to enable the payment method, please reach out to Meta Support Pros.
• Local Payment methods
• Bank account (direct debit) in supported countries

The payment methods available to you vary, depending on the country and currency of your ad account. Credit Lines also may not be available to all government entities. To see a full list of available payment methods and relevant tax information in your country, visit our Help Center. If you have additional questions, please reach out to our team.

Note: Multiple payment methods are available within your Business Manager but only one payment method may be used per ad account. In some cases, transitioning from one payment method to another may be challenging. Please make sure to determine the best payment method for your needs before beginning to run ads.

Payment methods for political parties and candidates for office

Political parties and candidates for office have a set of alternative payment methods available, depending on country:

• Credit cards and co-branded debit cards (American Express, Discover, Mastercard and Visa)
• PayPal
• Bank account (direct debit) in supported countries
• Business Prepaid Funds: Business Prepaid Funds must be made via bank transfers and thus may occasionally have a longer lead time than other payment methods. Please see the below prepayment FAQs for more detail in order to determine if this is the right option for you.
• Shared prepaid funds
  • Shared Prepaid Funds is a self-service business-level payment option that allows organizations to make prepayments for Meta ads using various instant payment methods, including debit and credit cards. Once your Shared Prepaid Funds is funded, you can attach multiple ad accounts that your business owns to the single funding source.
  • Note: Shared Prepaid Funds is not supported in all countries, so please check this resource to determine if Shared Prepaid Funds is available in your country. For assistance on how to enable the payment method, please reach out to Meta Support Pros.

Credit lines are not available as a payment option to political parties and candidates for office. In addition to the list above, there are a number of locally relevant payment methods available.

Business Prepaid Funds FAQs

• It may take 3-5 business days before seeing a prepayment post to the account. Payments made on a Friday will not be applied to an account until Monday at the earliest.
• Credit cards or other payment methods may not be used as a backup payment method. Only one payment method may be used per ad account.
• Prepayment balances can be viewed in Business Manager under the Payment tab.
• Prepayment balances, in Business Manager, will automatically be applied to ad accounts with active campaigns to accommodate their spend.
• At the beginning of the month, you will receive an invoice that summarizes your activity for the previous month. No action is required. The invoice is intended for record keeping purposes.
• Any unused prepayments can be refunded when ad account usage is no longer needed.

Proforma Invoice

If an accounting prepayment receipt or an invoice stating the prepayment amount is required, a proforma invoice will be provided upon request. Please email AR@meta.com with this request and include the following information:

• Customer Name and Business Manager ID
• Customer Billing Address
• Ad Account ID
• Amount and currency of prepayment

How to Set Up Shared Prepaid Funds

Once confirmed that you are in an eligible country and have SPF enabled, please follow the steps below to create and fund your Shared Prepaid Funds account.

1. Navigate to Business Settings and then "Billings & Payments". Note: You must have Finance Access in order to "Create" a "Shared Prepaid Funds" account.
2. Click "Shared Prepaid Funds" in the left hand column.
3. Click "Create" in the center of the screen under “No Shared Prepaid Funds”.
4. Select your Country and Currency.
5. Enter your business information.
6. Enter the amount that you will deposit for a Pro Forma statement. Note: You will not deposit funds at this point, but you will generate a downloadable statement.
7. Enter your deposit amount and then select the payment method (Debit or Credit Card).
8. Once your payment method has been added, “Confirm” your deposit.
9. You will then see your deposit and balance on the primary Shared Prepaid Funds page. Now, you can connect an ad account by clicking “Accounts” on the left hand column.
10. Once you select an ad account to connect, you can select “Add Payment Method” and then select the “Business Payment Method”.
11. Select “Shared prepaid funds” and then “Set as default”. Note: Once an ad account is attached to a Shared Prepaid Funds account, it cannot be undone.

Note: If you are attempting to connect an active ad account that is currently using postpay to your Shared Prepaid Funds account, you will need to pause all active campaigns, wait 48 hours, pay off any outstanding balance, and then you can connect the ad account to Shared Prepaid Funds. If you need assistance with enabling or utilizing Shared Prepaid Funds for your Business Manager, please reach out to Meta Support Pros.