MARKETING-INTERACTIVE

Pinterest has taken its push into experiential marketing to a new level, turning its Sydney HQ into a legal wedding venue. The activation saw local couple Naïla Bliekast and Lachlan Martin, who met as surf lifesavers on Sydney’s Northern Beaches seven years ago, officially marry inside Pinterest’s offices, in what the platform says is its first-ever real wedding hosted at one of its corporate spaces. “For years, couples have been coming to Pinterest to dream up their weddings,” Pinterest MD for Australia and New Zealand Melinda Petrunoff, said. “We took that Pinterest board and did something we’ve never done before.” Major brand partners including Grace Loves Lace, M.J. Bale, Petal & Pup, MECCA Brands and Canva were integrated into the experience, turning the wedding into a large-scale commercial showcase across bridal fashion, beauty, design and event planning. See the full story: https://lnkd.in/gsKjT5WW

Long-awaited overall winners of the night have revealed! Congratulations to all winners on your well-deserved success! #LoyaltyEngagementAwards #HongKong Best of Show – Agency: DigiSalad Best of Show – Brand: 香港鐵路有限公司

And that’s a wrap for Loyalty and Engagement Awards Hong Kong. Here are the winners in the final segment of #LoyaltyEngagementAwards #HongKong. Congratulations to all our winners and have a great night! Best Use of Content Marketing: Bronze - Ocean Park Hong Kong, Hong Kong Tourism Board, Silver - Uni-China Group, Gold - Cathay Pacific Airways Best Loyalty Strategy – Travel & Hospitality: Bronze - Melco Resorts & Entertainment, Silver - MTR Corporation, Gold - Hong Kong Tourism Board Best Mobile Marketing Strategy: Bronze - Outback Steakhouse Hong Kong, Silver - Bupa (Asia), Gold - CHARGESPOT Best Loyalty Strategy – Retail / eCommerce: Bronze - Swire Properties, Silver - Mastercard Services, Citibank (Hong Kong), Gold - Mentholatum (Asia Pacific), Gold - The Club by HKT Best Engagement Campaign – Launch/Rebranding: Bronze - The Hong Kong Jockey Club, Silver - CTBC Bank, Gold - AS Watson Group, Gold - FWD Life Insurance Company (Bermuda) Best Use of MarTech: Bronze - MTR Corporation, Silver - AIA International, Gold - Ego Pharmaceuticals Best Customer Acquisition Strategy: Bronze - TamJai International, Silver - Abbott Laboratories, Gold - FWD Life Insurance Company (Bermuda) Best Flash Loyalty Campaign: Bronze - Cathay, Silver - Fairwood, Gold - The Hongkong and Shanghai Banking Corporation Best Premium Loyalty Programme: Bronze - Standard Chartered Bank (Hong Kong), Silver - MTR Corporation, Gold - SHISEIDO Hong Kong Best Social Media Strategy: Bronze - PrimeCredit, Silver - Shangri-La Circle, Gold - Cityplaza Hong Kong Best Membership Programme: Bronze - McDonald's Hong Kong, Silver - Bupa (Asia), Gold - MTR Corporation Best Customer Relationship Management Strategy: Bronze - Hang Seng Bank, Silver - TamJai International Company, Gold - Fairwood

The night is still buzzing with energy. Here's our next batch of winners at #LoyaltyEngagementAwards #HongKong. Congratulations to all the winners! Best Engagement Campaign – Mass Audience: Bronze - AS Watson Group, Silver - MTR Corporation, Gold - MTR Corporation Best Customer Experience Strategy: Bronze - McDonald's Hong Kong, Silver - Fairwood, Gold - Hang Seng Bank Best Omni-Channel Strategy: Bronze - Standard Chartered Bank (Hong Kong), Silver - Asahi Beer Asia, Gold - Ocean Park Hong Kong, Hong Kong Tourism Board Best Use of Customer Insights/Data Analytics: Bronze - The Hongkong and Shanghai Banking Corporation, Silver - Cathay, Gold - Abbott Laboratories Best Engagement Campaign – Specific Audience: Bronze - PrimeCredit, Silver - SHISEIDO Hong Kong, Gold - Hang Seng Bank Best Personalisation Strategy: Bronze - The Club by HKT, Silver - Bupa (Asia), Gold - Ego Pharmaceuticals Best Loyalty Strategy – Sustainability: Bronze - CLP Power Hong Kong, Silver - Sino Group, Gold - Fairwood Best Use of Artificial Intelligence: Bronze - Mentholatum (Asia Pacific), Silver - Mox Bank, Gold - Bupa (Asia) Best Use of Emotional Marketing: Bronze - Cityplaza Hong Kong, Silver - Mastercard, Gold - Melco Resorts & Entertainment Best Cross-Regional Loyalty Campaign: Bronze - Cathay Pacific Airways, Silver - Plaza Premium Group, Gold - Shangri-La Circle Best Loyalty Strategy – Food & Beverage: Bronze - Fairwood, Silver - Asahi Beer Asia, Gold - Fairwood Best Anniversary Marketing Strategy : Bronze - Chinachem Group, Silver - Swire Properties, Gold - McDonald's Hong Kong

Here is the round–up of our deserving winners from the first segment of #LoyaltyEngagementAwards #HongKong. Congratulations to all of our winners! Best Use of Rewards & Incentives: Bronze - Abbott Laboratories, Silver - McDonald's Hong Kong, Gold - MTR Corporation Best Customer Retention Strategy: Bronze - TamJai International, Silver - Cathay, Gold - Bupa (Asia) Best Use of Experiential Marketing: Bronze - Standard Chartered Bank (Hong Kong), Silver - SHISEIDO Hong Kong, Gold - Cityplaza Hong Kong Best Interactive Loyalty Campaign: Bronze - PrimeCredit, Silver - MTR Corporation, Gold - Melco Resorts & Entertainment Best Cost-Effective Strategy: Bronze - TamJai International, Silver - Ocean Park Hong Kong, Gold - Fairwood Best Loyalty Strategy – Health & Wellness: Bronze - Ego Pharmaceuticals, Silver - Cityplaza Hong Kong, Gold - Bupa (Asia) Best Use of Corporate Social Responsibility: Bronze - Sino Group, Bronze - Sino Group, Silver - Fairwood, Gold - Standard Chartered Bank (Hong Kong) Best Loyalty Strategy – Finance & Insurance: Bronze - AIA, Silver - Bupa (Asia), Gold - The Hongkong and Shanghai Banking Corporation Best Loyalty Strategy – Lifestyle & Entertainment: Bronze - Swire Properties, Silver - MTR Corporation, Gold - Melco Resorts & Entertainment Best Partnership Loyalty Campaign: Bronze - Cityplaza Hong Kong, Silver - Plaza Premium Group, Gold - TamJai International Best Customer Engagement Strategy: Bronze - MTR Corporation, Silver - The Hongkong and Shanghai Banking Corporation, Gold - MTR Corporation Best Use of Influencers: Bronze - Fairwood, Silver - Hong Kong Tourism Board, Gold - Asahi Beer Asia

The long-awaited Loyalty & Engagement Awards #HongKong 2026 has kicked off at Kowloon Shangri-La this evening. Now in its seventh year, The Loyalty & Engagement Awards continues to champion excellence in customer-centric innovation. Who will win the prestigious titles of overall winner? Stay tuned to find out!

The National Arts Council Singapore (NAC) has appointed digital agency Alsoknownas and PR agency Tate Anzur, as it looks to strengthen its integrated marketing communications across owned and earned channels. According to tender documents seen on GeBIZ, both appointments are structured around a 12-month contract cycle running from April to March, with options for additional project-based work. The remit is designed to support NAC’s broader strategic thrusts, with a focus on audience engagement, brand perception and industry visibility. Read the full story here: https://lnkd.in/gWTdnV3u Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

As heritage brands navigate a faster-moving, more ROI-conscious marketing landscape, the challenge is no longer simply preserving tradition but keeping it relevant. For Eu Yan Sang Singapore, Mother’s Day 2026 became an opportunity to do both. The wellness brand has launched a seasonal campaign featuring brand ambassador Jeanette Aw, built around cinematic storytelling that celebrates a mother’s unconditional love while reinforcing the purity credentials of its premium bottled Bird’s Nest. Read the full story here: https://lnkd.in/gt2YVjZN Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

BIRKENSTOCK is stepping beyond sandals and into beauty with the launch of a vegan, plant-based nail polish collection under its "Care essentials" range. The collection, launched in April this year, marks the brand’s latest move to extend its “walking as nature intended” philosophy beyond footwear, bringing a decorative element into its growing foot care portfolio. Read the full story here: https://lnkd.in/gs9VmdCS Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85