The Grow overview page gives you a high-level summary of your app's growth and usage. It centralizes key metrics, highlights the value of Google Play to your business, summarizes your usage of growth tools, and provides actionable recommendations to help you reach more users.
You can reach this page from the Dashboard or by opening Google Play Console and navigating to Grow users.
On this page
- Understand your top-line growth metrics
- See how Play is helping you grow
- Review your tool usage
- Take action on recommendations
Understand your top-line growth metrics
At the top of the page, you'll find cards displaying key top-line growth metrics over the last 28 days. Each card shows the total metric value, the percentage change compared to the previous 28 days, and a time series chart. You can hover over the chart to see daily values compared to the previous period.
To explore a metric in more detail, click the right arrow on any card to go to the Statistics page.
The metrics shown are as follows:
- Device acquisitions: The number of unique devices that have installed your app. This card helps you understand your top-of-funnel installation performance.
- First opens: The number of devices on which your app was opened for the first time. This new metric helps you understand how many acquisitions are translating into initial engagement. It includes both new and returning acquisitions that are opened within 150 days.
- MAU (Monthly active users): The total number of users who have opened your app at least once in the last 28 days. The time series chart for this metric displays your Daily active users (DAU) to give you a more granular view of day-to-day engagement.
- 7-day retention: The number of devices on which your app was opened after having been opened for the first time 7 days ago.
See how Play is helping you grow
A dynamic banner below the key metrics shows how Google Play’s promotion and discovery features helped your app grow over the last 90 days.
This banner rotates through several data-driven insights, which may include the following:
- The total number of user acquisitions from being featured on Google Play.
- The total number of user acquisitions from Google Play Explore.
- The number of acquisitions generated by a specific featured event or offer you ran, such as +350K user acquisitions from "Deals Week 2025".
Review your tool usage
This section gives you a snapshot of how you're using Google Play Console's growth tools over the last 90 days. It helps you see what's active and identify opportunities you may not be using.
- Store listings: This card shows the status of your store listings.
- If you are using custom store listings, it will display how many are active and what percentage of your total store listing traffic they receive.
- It will also provide an insight into their performance, for example: 10 custom listings have a higher conversion rate than your default store listing.
- Store listing experiments: See how many experiments are currently running, how many have ended in the last 90 days, and whether you have applied the results of any successful experiments.
- Promotional content: Get a summary of your promotional content events, including how many are currently running, how many have finished, and how many featuring requests you have remaining. It also shows the total number of conversions generated from your events.
- Play Points: If you are eligible but not yet enrolled in the Play Points program, you'll see a call-to-action to get started. If you are enrolled, this card will summarize your current Play Points activity.
To learn more about a tool or start using a feature you already have access to, click the right arrow next to it.
Take action on recommendations
At the bottom of the page, the 'Take action' section provides tailored, data-driven recommendations to help you improve your app's growth. If you don't see this section, it means there are no active recommendations for your account as of the moment. Check back later, as we are constantly updating this space with new insights."
Recommendations indicate which growth metric is affected, explains the recommendation, and potential impact (if it’s something we can estimate). The right arrow takes you to the correct location to learn more and take the next step.
Examples of recommendations you might see include:
- Improving Store Listing Experiment results: If you've run a store listing experiment that completed with neutral or negative results, we recommend you check our best practices and try running a new experiment with different assets. If an experiment completes with a clear winner, we recommend that you apply the positive result.
- Addressing rejected Promotional Content: This card will notify you if an upcoming event you submitted was rejected for not meeting our content guidelines. It explains the issue and encourages you to edit and resubmit your event.
- Optimizing Custom Store Listings: You may see recommendations to improve the performance of your custom store listings if you are using the store listing rollout feature for a custom store listings.