About adding a business name

When you create your account, you need to add your business's name. Customers will find this name in your ads and free product listings.

To make sure your business name works correctly in all situations, follow these guidelines:

  • Use a short name for your business name. You could use your business name or website name. If the name is too long, we'll show your website link.
  • Do not include additional text or suffixes such as "Inc.," "Co.," or "GmbH."
  • Do not include promotional text such as phone numbers, marketing messages, or sale announcements.
  • Do not use repeated and unnecessary punctuation, capitalization, or symbols. For instance, don't use emoticons, all capital letters, emoji, or copyright/trademark symbols (©, ™) when referring to your business name. Learn more about Editorial & professional requirements.
  • Do not include any personally identifiable information (PII) such as full names or email addresses.
  • Do not use offensive or inappropriate language. Learn more about offensive or inappropriate content policy.
  • Use clear and professional language. If you make changes to your business name, they'll show up the next time you submit your product data.
Keep in mind
If your business name contains any errors or doesn't comply with our editorial and professional requirements, we may show your online store URL instead. You'll also find a notification about this in Merchant Center.

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