Call reporting uses Google forwarding numbers to let you measure the performance of your call assets, location assets, and call ads. You can track details like call duration, call start time, caller phone number for calls longer than 15 seconds (except in India), and whether the call was connected. You can also count phone calls of a specified duration as conversions and use automated bidding strategies to increase the likelihood of conversions.
Learn more About Call reporting.
How to turn on call reporting in Search Ads 360
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- From the page menu on the left, click Settings.
- Click Account settings.
- Click the Call reporting tab and select “On”. Select “Off” when you want to turn off call reporting.
- Click Save.