Open Call is a feature within YouTube Creator Partnerships that connects creators with brands. Brands can post sponsored ad opportunities, and eligible creators can browse Open Calls and submit videos for a chance to earn through AdSense.
If you’re eligible for an Open Call project, you’ll receive an invitation and can browse opportunities in the Earn tab of YouTube Studio. Brands can review and approve your submitted content to use in ad campaigns or organic campaigns.
Check your eligibility
Participation in Open Call is by invitation only. You may receive Open Call project invitations through YouTube Studio notifications and email if you’ve enabled email notifications.
To participate in the program, you must:
- Be in the United States, United Kingdom, or India
- Be part of the YouTube Partner Program (YPP) and have an active AdSense account
- Have between 1,000 & 500,000 subscribers
- Have posted at least one Short in the last 30 days
- Post original, user-generated content
- Videos featuring AI-generated visuals or created by AI creators may be automatically rejected
Find & review projects
You may receive Open Call project invitations through YouTube Studio notifications and email if you’ve enabled email notifications. You can always accept or decline any project invitation.
- Open the YouTube Studio app.
- From the bottom menu, tap Earn.
- Tap YouTube Creator Partnerships.
- Tap Open Call.
- If you don’t see the Open Call section, there are no available briefs for your channel.
- Select a project to review the brief and requirements.
Once you’ve submitted your project, you can review the status of your submissions under Requests.
Submit videos for review
You can submit one video per project for the brand to review. If the brand has feedback and wants you to edit the video, the brand will reach out to you through email. You can resubmit your video one time through YouTube Studio.In the UK, if the brand requests edits, then you must email the brand directly to receive feedback and understand the requested changes.
Make sure that your video follows these guidelines:
- Your video must be a vertical Short.
- Don’t mention competitor brands.
- Do not use unauthorized intellectual property (such as logos, trademarks, or copyrighted materials).
- Use only authorized sounds (royalty free music from YT Audio Library).
- Follow our branded content guidelines.
- Branded videos should not feature individuals under 18, but it is okay to show individuals under 18 with family members or guardians.
To submit a video after being invited to an Open Call:
- Open the YouTube Studio app
.
- Upload your Short as an unlisted video.
- From the bottom menu, tap Earn
YouTube Creator Partnerships.
- Select the Open Call campaign and review the brief.
- At the bottom of the page, tap Submit.
- A list of unlisted Shorts will appear. Select the Short you want to use for the campaign and review the program terms.
- Tap I agree.
Resubmit your video
Brands interested in a resubmission will contact you through email to request specific edits or identify any missing requirements. See if you’re eligible for a resubmission by checking if you’ve received an email from the brand or if the “Brand decision” has changed to “Resubmission requested” in the campaign details page in YouTube Studio.
To resubmit your Short:
- Open the YouTube Studio app
- Go to the campaign detail page.
- The campaign card will have a tag that says “Resubmit by [date]” if you are eligible for a resubmission.
- Select the Open Call campaign with a resubmission available and at the bottom of the screen, there’s a button that says “Resubmit video.”
- Upload your updated Short as an unlisted video.
- From the bottom menu, tap Earn
- Select the Open Call campaign.
- At the bottom of the page, tap Resubmit video.
- A list of unlisted Shorts will appear. Select the Short you updated and review the program terms.
- Tap I agree.
Manage video visibility & posting
Your video visibility depends on the project type defined in the brief.
- Non-organic (UGC) projects: Your content remains unlisted and can be used by the brand for their advertising campaigns.
- After your Open Call submission is chosen, your content will be licensed for 6 months of ad usage by the advertiser.
- Organic projects: If a brand selects your video, it will be automatically posted publicly on your channel on the advertiser’s go-live date. You can still override or edit the scheduled posting of a video. More information available here.
- Note: You must keep the video public for at least 180 days, unless the advertiser specifies otherwise. After this window, you can change the visibility to unlisted or private.
Understand project payments
If a brand selects your video, your payment will be sent to your AdSense account within 60 days. Pricing is based on subscriber count and market rates.
Your payment amount is calculated using different channel details, such as your location, subscriber count, and reach when you get the invite. You don’t receive payment for videos that are not selected by the brand.