Avalere Health

🚀 Looking to build global brands that drive true differentiation with patients and healthcare professionals? Five of our Global Marketing leaders share their tips, giving a taste of what it takes to build brands that stand out and stand the test of time. Get in touch to find out how we can accelerate your launch. https://bit.ly/4xyorIr

In this week's episode of Within Reach, Philippa Humphry, Associate Creative Director, and one of the architects of the #NameIt penile cancer campaign, and Rebecca Porta, CEO of The Urology Foundation, confront the uncomfortable reality of taboo cancers where stigma, blame, and silence shape the pathway as much as biology does.    They trace how embarrassment, gender norms, and moral judgments impact treatment options, and how targeted campaigns, specialist networks, and support can bring symptoms out of the shadows and patients into timely care.   🎧 Listen now and share the episode to join us in breaking taboos around rare and stigmatized cancers: https://bit.ly/4gzdyPv

🫁 Calling all biopharma brands launching biomarker-targeted treatments in non-small lung cancer (NSCLC). Have you read our new Within Reach showcase report? Filled with patient stories, expert perspectives, and advice on access, health policy, marketing, and med comms, our latest report explores what it will take to ensure every patient benefits from the biomarker testing that makes precision treatment possible. Learn: 🧬 From real patient experiences 🧬 About the interconnected scientific, systemic, and societal barriers preventing biomarker testing from being realized 🧬 9 challenges preventing adoption of genomic profiling in healthcare systems 🧬 5 strategic recommendations for kickstarting your strategy. Download the free report today: https://bit.ly/4zJLJgb

✨ We’re delighted that two of our campaigns have been shortlisted for the Fierce Pharma CINEHEALTH best episodic series award. Both campaigns were designed with the same goal in mind: to bring a rare disease into mainstream culture. Through our partnerships with leading mass and entertainment media, like NBCUniversal , we’re not only proving that rare stories don’t have to stay rare, but we’re also supporting communities to tell their stories unscripted.   A huge congratulations to our marketers who work tirelessly to reach every patient with this rare disease.

One month to go to the PM Society PMI awards, and we can’t wait to celebrate! We’re delighted to be nominated for Agency of the Year and recognized for our Global Marketing work across four categories! ⭐Disease and/or health awareness (public) ⭐Healthcare charities, patient associates and the NHS ⭐Purpose and positive impact ⭐Congress, meeting, and events. Here’s to our wonderful team of creative marketers for the work they do every day to reach every patient possible. 

We are thrilled to welcome Roshan Ramanathan MD MPH to Avalere Health as a Senior Advisor on the Market Access, Advisory team! A physician-scientist and vaccine development expert, Dr. Ramanathan has held leadership roles at the FDA’s Center for Biologics Evaluation and Research and a top biopharma organization, as well as research roles at The National Institutes of Health. She brings deep expertise in vaccines, biologics, and regulatory strategy, and her unique perspective across government, industry, and clinical practice will help our clients navigate complex regulatory challenges and advance innovative therapies. Get in touch for a conversation with Dr Ramanathan:  https://bit.ly/4x9trTu

☀️ You know it's been a good summer when the highlights include cocktails and mocktails in a mock prison, a night of ping pong, and limbo on a boat. From London and Manchester to New York, DC, and Philly, our teams came together for unforgettable summer socials this year! 🧲 It's all part of our Magnet not Mandate approach – creating experiences worth showing up for so our people can make lasting memories. Learn more about our culture: https://bit.ly/4hZkbwE

🎧 In oncology, the story is not secondary to the medicine, it’s the groundwork for all the treatment that follows.   In our latest Within Reach podcast episode, Dr. Ariel Siegel, Harvard Medical School, and Dr. Fionnuala McLean, Icahn School of Medicine at Mount Sinai, join our own TJ Cimfel, Chief Creative Officer and renowned screenwriter, to explore how storytelling can completely redefine cancer care.   They describe how long-term relationships with patients, and the stories they share, shape critical treatment decisions in multiple myeloma from first diagnosis through to palliative support.   It’s an episode that will change the way you think about oncology and one you certainly won’t want to miss https://bit.ly/3TImdqV.

🫁 In our new non-small cell lung cancer showcase report, our oncology experts explore the question holding treatment innovation back: why isn’t every patient given biomarker testing? Our specialists join forces to explore the systemic barriers and what the biopharma industry can do to ensure every biomarker is known, every treatment is informed, and every patient is brought within reach. Download the free report: https://bit.ly/4xkf9iH

We're thrilled to share we have been named finalists in the 2026 Fierce Pharma Marketing Awards – not once, but across three categories: 🏆 Online Video or Film 🏆 Pharma TV 🏆 Website for Consumer   This recognition is about more than the work itself. It's about our US Marketing team’s commitment to take a rare disease that too often goes unseen and unspoken and bring it into the mainstream conversation where it belongs.   That's the shift we set out to make as we strove to reach every patient possible, and seeing it recognized by the industry means everything to us and the team behind it.   We'll be celebrating in style on September 15th at the award gala. We can’t wait!