FT Strategies

💡 We were delighted to participate in Project Sigma, a 10-week collaboration between Google and the Malaysian Ministry of Communications. This comprehensive programme featured six publishers aiming to enhance engagement with Gen Z news consumers in Malaysia. The insights and experiments from Project Sigma have been distilled into an in-depth report, presented at last week's Project Sigma Event: Engaging Malaysian Gen Z for News in Kuala Lumpur. Learnings from the programme include: 🔹 How Gen Z in Malaysia engages with news 🔹 Format and platform preferences 🔹 Lessons on building trust and relevance Read the full report here 👉 https://lnkd.in/ezzZdTGP A huge thank you to our partners at Google: Kate Beddoe, Fazal Ashfaq GAICD, Adeel Farhan and Felicia Low. And to the Project Sigma speakers: Nicholas Sagau Tony Ngimat, Ashwad Ismail, Tasnim Lokman, Kevin Seng-Sourinho, Seenhau THAM, Yong Seng Tan and FT Strategies team Liat Fainman-Adelman Jhanein Geronimo, Sabrina Daryanani, Aaron Casanova, Hani Chkess, Sam Guest, Nikhil Puri, Devon Guralnick, Joanna Levesque. #AudienceEngagement #GenZ #FutureOfNews #NewsInnovation

📢 In this month's newsletter, we explore the opportunities arising during a time when advertising revenue is under pressure due to audience fragmentation, cookie depreciation and increasing privacy expectations. To support publishers in navigating this evolution in advertising, we have launched a 𝗻𝗲𝘄 𝘀𝘂𝗶𝘁𝗲 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 that are: 🔹 Tailored for digital publishers 🔹 Aimed at maximising ad inventory value 🔹 Designed to boost performance and foster direct advertiser and audience relationships You can learn more about our services and how to future-proof your advertising strategy in the newsletter below 👇

📣 FT Strategies Director Lisa MacLeod will be participating in the 10 Points Unconference in Sicily this week. The conference provides journalists, editors and media executives with an opportunity to tackle the key challenges in local journalism and develop practical solutions for the future. The conference will also hear from other expert speakers, including Lars Boering, Richard Gingras, Tanit Koch, Amy Mitchell and Laura Silvia Battaglia. This event is hosted by Giorgio Romeo at Sicilian Post, Pagella Politica and Isola.Catania in partnership with Scuola Superiore di Catania, Università di Catania and Alleanza scuole superiori with a programme created by Center for News, Technology & Innovation - CNTI, European Journalism Centre (EJC) and FT Strategies. #10PointsUnconference

❓Are you a publisher looking to maximise your advertising revenue? Here are some essential resources just for you: 🔹 𝗟𝗮𝘀𝘁𝗶𝗻𝗴 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀: 𝗛𝗼𝘄 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗰𝗮𝗻 𝗳𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 This article features three reasons why publishers should rethink their advertising strategy in 2025 and how doing so can unlock new growth. https://lnkd.in/e6jtNX9S 🔹 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗧: 𝗗𝗼𝘂𝗯𝗹𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝘀𝘂𝗿𝗽𝗮𝘀𝘀𝗶𝗻𝗴 𝟭,𝟬𝟬𝟬,𝟬𝟬𝟬 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀 This on-demand webinar examines the FT’s business model transformation and discusses the principles and tactics that supported the FT’s advertising success. https://lnkd.in/emT9CQJs 🔹 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗻𝗲𝘄 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 FT Strategies has launched a suite of digital advertising services to address the evolving needs of the media industry. The services aim to improve operational effectiveness and build long-term, sustainable revenue for media organisations. https://lnkd.in/eFeM3ufj If you're looking to enhance your advertising performance and drive sustainable growth, you can learn more about our services and get in touch with our experts George Adelman Brundan H. Sam Guest and Yuta Nagasaki here 👉 https://lnkd.in/euXvNtjt

🔎 The final article in our Ask FT series looks ahead, exploring how the Financial Times plans to further develop its AI-powered generative search tool to better serve its FT Professional readers and provide strategic value. We spoke with the team that has been driving forward the product development to understand what’s next.  Key focus areas include: 🔹 Improving it – refining the accuracy and experience based on user feedback 🔹 Evolving it – embedding it more deeply in reader journeys 🔹 Learning from it – using aggregated insights to inform wider editorial and product strategy Learn more about how we are shaping the future of Ask FT 👉 https://lnkd.in/eM7pFAq9

🎙️ Lisa MacLeod, Director at FT Strategies, recently spoke with Mark Challinor about how leading publishers are navigating digital transformation as part of The Drum's News Horizons series. The interview covers a range of pressing topics for publishers and highlights what media professionals can learn from the Financial Times' successful digital transformation. Some of the key topics Lisa discussed include: 🔹 The impact of AI 🔹 Subscription and advertising models 🔹 Brand building and positioning 🔹 Market-specific media strategies 🔹 Engaging younger audiences 🔹 The advertising market Read the full interview here 👉 https://lnkd.in/e5HhsxHM #DigitalTransformation #MediaInnovation #DigitalAdvertising

💡 AI is not only transforming publishing, it's redefining its fundamental foundations. As industry leaders gather at publishing conferences across the globe, we once again find ourselves caught between AI doomsday predictions and comforting assurances that quality content is irreplaceable. Our latest article, written by FT Strategies Director Adriana Menezes Whiteley, explores: 🔹 How generative AI is disrupting every link in the publishing value chain 🔹 Why ‘quality content’ alone is no longer a guaranteed competitive advantage 🔹 Strategic moves publishers can make to build trust and resilience 🔹 Practical steps to future-proof product roadmaps in an era of rapid change As free, fast and functional content becomes the norm, only the publishers who act decisively will remain indispensable. Read the article here 👉 https://lnkd.in/ekQ9UAgd

🔔 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗵𝗮𝘀 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮 𝗻𝗲𝘄 𝘀𝘂𝗶𝘁𝗲 𝗼𝗳 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 For media companies, the rules of digital advertising are changing. With third-party cookies disappearing, audience behaviour shifting and commercial models under pressure, it’s never been more important to rethink how your advertising drives value. That’s why we have launched new Advertising services, specifically designed to help media organisations navigate this complex landscape. Drawing on our experience with leading media brands, we can help you: 🔹𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗮𝗱 𝘆𝗶𝗲𝗹𝗱 with data-led analysis and strategic organisational frameworks 🔹𝗕𝘂𝗶𝗹𝗱 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that enhance performance and reduce reliance on third parties 🔹𝗨𝗻𝗹𝗼𝗰𝗸 𝗻𝗲𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 through video, audio, affiliate and innovative ad models These services are tailored to help publishers derive greater value from their inventory, data and audience relationships. Find out more about our new Advertising services here 👉https://lnkd.in/ehu92Yvu #DigitalAdvertising #RevenueDiversification #FirstPartyData

✨ "How do you make news that slaps?" is my favorite question of 2025 so far! A huge congratulations to Sin Chew Daily for their incredible work on "Reel Click," an initiative that came through the Project Sigma program that aims to engage Malaysian Gen Z for news. "Reel Click" is a great example of how our publishing partners are creatively adapting to reach new audiences and shape the future of news consumption. We're immensely proud of all the publishers involved in Project Sigma and look forward to seeing more impactful work emerge from this initiative! #GenZMedia #ProjectSigma #MalaysiaNews #FutureOfNews #SinChewDaily With thanks to Felicia Low Adeel Farhan Fazal Ashfaq GAICD, FT Strategies and the many others involved

🚨 There are only a few days left to take advantage of the early bird application offer for our programme, 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗱𝗮𝘁𝗮-𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺, created in partnership with smartocto. The four-part programme is designed to help newsrooms utilise data to improve their decision-making and engagement performance. Publishers will receive practical strategies to enhance data usage in areas such as commissioning, writing, distribution and long-term editorial planning through: 🔹 A series of expert masterclasses and 1:1 consulting from FT Strategies 🔹 Hands-on sessions that allow participants to conduct real-world newsroom experiments 🔹 Full access to smartocto’s industry-leading analytics platform for 16 weeks 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗢𝗳𝗳𝗲𝗿 𝗲𝗻𝗱𝘀 𝗙𝗿𝗶𝗱𝗮𝘆 𝟯𝟬𝘁𝗵 𝗠𝗮𝘆. You can learn more about the programme and register your interest here: https://lnkd.in/eHkH9R4P Spaces are limited and applications close on 30th June. The programme will commence on 8th September.