Genius Sports

Today, we announce that Genius Sports has completed the acquisition of Legend. “Genius Sports has spent years building the data infrastructure behind modern sport. With Legend, we now extend that into the moment where fans choose to participate and act. "This combination not only strengthens our core sports business but also expands our ability to monetise new audiences in iGaming, increasing the economic value of our platform across both verticals and driving significant cash flow.”- Mark Locke, CEO. Press release 👇

"I like my 30 second ad, but how do I get closer to the game?" - Phil Cook, CMO of the WNBA (Women's National Basketball Association) 🗣️ Brands are no longer satisfied with being on the sidelines, they’re looking to move beyond simple attribution or court-side signage and into the actual game flow. At Genius Sports, we help connect your brand with the magic of sport. Our 𝐌𝐨𝐦𝐞𝐧𝐭 𝐄𝐧𝐠𝐢𝐧𝐞 combines official sports data, proprietary AI models, and fan data to help brands activate advertising in real-time around key game moments. 👏

With Ipswich Town FC a game away from promotion to the Premier League, 𝐆𝐞𝐧𝐢𝐮𝐬 𝐒𝐩𝐨𝐫𝐭𝐬 is giving their fans a deeper look at the action, from shot power to top speeds. Powered by 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐, we are delivering augmented highlights across Ipswich's social media - overlaying tracking metrics directly onto the video to provide their sponsor Greene King with high-impact inventory and unprecedented brand visibility. 📱 It all comes down to their final fixture on Saturday and we're ready to help Ipswich activate in the 𝐌𝐨𝐦𝐞𝐧𝐭𝐬 𝐭𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫. 👇

Genius Sports, in partnership with CBF- Confederação Brasileira de Futebol - Brazil SOCCER, is deploying our 𝗦𝗲𝗺𝗶-𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗢𝗳𝗳𝘀𝗶𝗱𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 (𝗦𝗔𝗢𝗧) in all top-flight Brazilian football stadiums. Recently we installed this optical tracking technology in the Arena da Baixada (home of Club Athletico Paranaense). 🏟️ Powered by 𝗚𝗲𝗻𝗶𝘂𝘀𝗜𝗤, our SAOT will ingest rich mesh tracking data from its computer vision cameras. The ground-breaking technology then automates the kick point for every offside decision and will immediately alert CBF’s VAR operators before producing a clear 3D render showing an exact offside plane. This same SAOT technology is already enhancing officiating in the 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗟𝗲𝗮𝗴𝘂𝗲, as well as the top leagues in 𝗕𝗲𝗹𝗴𝗶𝘂𝗺 and 𝗠𝗲𝘅𝗶𝗰𝗼. ⚽

At the NAB Show yesterday, Sean Conroy welcomed Dan Riess from TelevisaUnivision to discuss how the industry is moving beyond traditional advertising models, and towards a future where brands can activate around the moments that matter most. 🎤 As fan behaviour continues to fragment across platforms, resonating with audiences means nailing message timing and relevance. Genius Sports' solutions like 𝐌𝐨𝐦𝐞𝐧𝐭 𝐄𝐧𝐠𝐢𝐧𝐞 enable brands to show up in the moments that matter, utilising real-time data and fan intelligence to make it happen. Every play is now an opportunity to engage, measure, and drive value. 📈

We're heading to POSSIBLE Miami, April 27-29. 🏖️ Since the formal launch of our Moment Engine at our Genius Sports NewFront, we're continuing to build the intelligence layer that drives performance for every sports campaign. We’re already working with leading brands and agencies to apply emotionally intelligent, data-driven targeting in live sports, with early results exceeding expectations. Want to find out more? Come find us to see what's possible. 👀

Genius Sports has struck a new technology and AI partnership with the Swiss Football League to deploy GeniusIQ across its premier competitions. This agreement: 📊 Equips leading teams across Swiss football with our Performance Studio to provide unmatched insight and analysis. 🎯 Strengthens our position as the operating system of modern sport through a single intelligence layer for rich tracking data and activation. ⚽ Executes on our exclusive rights partnership with the European Leagues to deploy GeniusIQ across the continent's top football competitions. Read the press release 👇

How do you measure a team's identity? 🤔 Dr Dave Adams, Chief Football Officer at the Football Association of Wales, explains how our Performance Studio is transforming the way they approach the game. By leveraging our ranking tables and benchmarking tools, Wales has climbed the European rankings to become one of the best teams in counter-pressing. Watch the full video here 👇 https://lnkd.in/eBT5uNqx

Genius installs SAOT technology at the Allianz Parque 🏟️ The future of officiating has arrived at the home of S.E. Palmeiras. This continues the current rollout of our optical tracking technology in partnership with CBF- Confederação Brasileira de Futebol - Brazil SOCCER. Powered by 𝗚𝗲𝗻𝗶𝘂𝘀𝗜𝗤, our sports data and AI platform automates the entire process, from detecting the kick point to rendering a 3D offside plane, ensuring faster, more accurate officiating. ⚽

Data, DNA, and the 'Welsh Way'⚽ See how Craig Bellamy and the Football Association of Wales are using Genius Sports technology to transform their analysis and build a cohesive identity from the ground up. At the heart of this strategy is Performance Studio and our proprietary tracking data powered by 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐. Article originally posted by Training Ground Guru 👇