Interesting to see the latest AA/WARC Expenditure Report evolve alongside the media landscape, with new channels like addressable TV and retail media now firmly in focus. But as Ben Essen, our Global CSO, highlights, the headline growth doesn’t tell the full story. With rising media costs and increasing spend going towards “buying access” rather than building demand, the challenge for brands is clear: balance short-term visibility with long-term brand growth. Worth a read - link in the comments👇
About us
We are Iris – The integrated creative micro-network driving brands to show up and participate in people’s lives. Iris wasn't born in the ad industry. We grew up in the real world. So that’s what we create – real-world ideas that move people. We’re charging into the unknown. Don’t get left behind. Iris. Participate or perish.
- Website
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http://www.iris-worldwide.com/
External link for Iris
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1999
- Specialties
- CRM, Content Marketing, B2B marketing, Tech & innovation, Healthcare marketing, Social & Influencer, Pricing Consultancy, Performance Marketing, Advertising, Data Insight, PR & Partnerships, and Digital
Locations
Employees at Iris
Updates
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Search has changed, permanently. Consumers are turning to AI tools like ChatGPT and Claude to discover and decide. But these systems don’t pull live results, they rely on what’s already trusted and embedded across the web. If your brand isn’t in that mix, it won’t show up. That’s where Generative Engine Optimisation (GEO) comes in, a new discipline that brings PR, social, content, and search together to drive real AI visibility. At Iris, our integrated approach has already delivered +139% visibility in AI. The question is: will your brand be part of the answer? 👉 Get in touch to find out how.
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If you haven’t already, check out this special one-off of Entrepreneurs in the Wild, where Rob Mayhew sits down with Ian Millner to look back on 25 years of building Iris. Link to the podcast in the comments
“We were brilliant at innovation and ideas and breakthrough moments, but not very good at commercializing them or operationalising them. It meant that we would win really big, exciting clients for a while, and then we would lose them and have to go and find another one because of the execution," says Ian Millner. Entrepreneurship, but without the glossy LinkedIn filter. In Entrepreneurs in the Wild, Iris co-founder and executive chair Ian Millner sits down with guest host Rob Mayhew to reflect on building the agency from the ground up and what 25 years of leadership really looks like, honest, messy and constantly evolving. It’s a conversation shaped by experience, from scaling a global business to knowing when to step back, offering a clear-eyed view on creativity, ambition and longevity. Read more: https://lnkd.in/gHNa8_5U #CreativeSalon #Iris #Entrepreneurship #Leadership #AgencyLife
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25 years. One exit. The full story. Ian Millner is stepping down from Iris, and in this one-off episode of Entrepreneurs in the Wild, he's not holding back. Hosted by Rob Mayhew, Ian talks candidly about how Iris was built from nothing, what scaling it actually required, and what leadership felt like when no one was watching. No highlight reel. No spin. Just the real thing. link to the podcast in the comments.🎙️
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This started as a quick stop to buy a jumper in New York. It turned into a conversation about how Iris was built, what made it work, and what it actually takes to lead something over 25 years. Ian Millner, our co-founder and Chairman is stepping down from Iris after just over 25 years and just before he left, he sat down with Rob Mayhew to talk about his Iris journey, how he built it and what he has learnt along the way. Tune in for the full episode tomorrow!
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It started as a quick stop to buy a jumper in New York. It turned into something a lot more than that. Before Ian Millner, Co-Founder & Chairman of Iris, steps down after 25+ years. He sat down with Rob Mayhew for a one-of-a-kind 'Entrepreneurs in the Wild' special. Between trying on choice fits, they got into the real stuff: how Iris was built, what made it work, and what it actually takes to lead something for a quarter of a century. Full episode out this Thursday. Don't miss it. 🎙️
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Our very own Elisha Pearce, Chief Growth Officer, is hosting a masterclass on how embracing growth can accelerate your career with Women In Agencies. Drawing on 18 years of experience scaling agencies, winning major clients, and building high-performing teams, Elisha will share practical ways to make growth part of your everyday role. Key takeaways 🔥 - Spot growth opportunities without being ‘salesy’ - Expand existing client accounts with confidence - Become the go-to person leaders trust for bigger roles 🗓 24th April | 1PM (Online) 🎟️ Book your spot now (link in the comments)! #WomenInAgencies
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If you didn’t capture it, did it really happen? Pushing Nightography Video on the Galaxy S26 Ultra to its limits, capturing movement, light and energy after dark. A collaboration with Samsung Electronics UK bringing glow-in-the-dark sessions to life, shot entirely on Galaxy S26 Ultra. Amazing work done from the team! Menno Kluin, Regan Warner, Alicia-Rose Warwick, Matty Pickles, Nick Jowitt, Anthony Stamp, Mr. Richard Y., Callum Ritchie, Tom Storey, Lucinda Potter, Nobandile Mutseyekwa, Lauren Tyson, Hollie Tickell, Guy Cain, Pumie Msengana, Isabelle Acampora, Becks Hart, Ryan Robinson, Jonny Briggs, Andre de Nervaux, Ana Gonzalvo Tójar, Vini Nguyễn Parton, Liz Eisen
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Say hello to the fresh faces joining the Iris herd this month 🌱 🐗 New energy, new ideas, and already making waves, we’re excited to have you with us. Welcome to the herd Jonathan Dell Agnolo, Jesper Norgaard. & Maxwell Buady