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Matthew McIntyre reposted thisMatthew McIntyre reposted thisWe’re proud to launch Open Intelligence, our next-generation AI-powered data solution built for secure, scalable collaboration. 💡 Unlock insights without moving or exposing data using InfoSum’s patented technology. 💡 Transform complex data into meaningful insights to better understand audiences and drive smarter decisions. 💡 Activate campaigns seamlessly across platforms—including walled gardens—without relying on identity-based solutions. 💡 Privacy-by-default ensures compliance and protects consumer trust. With support from 350+ partners across 75 markets, Open Intelligence is redefining how data collaboration works in the AI era. Welcome to Intelligence Beyond ID. 👉 https://lnkd.in/ed9FePRW
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Matthew McIntyre reposted thisMatthew McIntyre reposted thisMay’s edition of #TheLastThursdayClub dove into what Google’s latest update means for the future of third-party cookies, and what’s next for privacy-preserving advertising 🔍 With the opt-in prompt now shelved, and Chrome users sticking with existing browser controls, the conversation turned to what this means for advertisers, publishers & tech partners. A huge thank you to our brilliant panellists: 🎙️ Ruth Reynolds, Havas Media Network 🎙️ Clara De Rosa, Adform 🎙️ Matthew McIntyre, choreograph And a special shoutout to Patrick Hann for stepping in to host at the last minute 🙌 If you missed it, keep an eye on your podcast feeds – the episode will be landing soon 🎧 #DigitalAdvertising #PrivacyFirst #AdTech #Cookies
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Matthew McIntyre reposted thisMatthew McIntyre reposted thisWe're hiring more Senior Data Scientists 😊 My ML and RL (incl Bandit algos) friends: Come help us step change the way we personalise ads, and maximise campaign performance, at scale. Promise, we're a friendly bunch of nerds 🥸 . Apologies, no agencies please. Please apply directly via the links below: https://lnkd.in/edRA4AnU https://lnkd.in/ea8-weTr
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Matthew McIntyre reposted thisMatthew McIntyre reposted thisTo my friends with Reinforcement Learning (academic/commercial) background - incl Bandit algorithms: We're hiring! We'd love you to help us step-change the way we personalise ads at scale, real-time. And promise, we're a friendly bunch :) Applicants: Please apply to the GroupM LI role per link below. Apologies: no agencies please.
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Matthew McIntyre reposted thisMatthew McIntyre reposted this🚀 We’re hiring a Product Manager with deep ad tech expertise 🚀 We’re looking for someone who truly understands the inner workings of ad buying platforms like Meta and Google — from pacing algorithms to auction logic and native ML capabilities. You'll drive product development in cross-platform media optimisation across our growing engineering team, shaping how our platform delivers billions of dollars in media at scale. ✅ Proven ability to exploit inefficiency and build scalable ML solutions ✅ Deep understanding of programmatic trading and its users ✅ Self-driven, proactive, and ready to hit the ground running We've spoken to some great people — but this role requires a rare mix of skills. If this sounds like you (or someone brilliant you know), let’s talk. 🔗 https://lnkd.in/eYK8ZNgi #hiring #productmanager #adtech #machinelearning #programmatic #careers #productdevelopment #engineeringteam #mediaoptimization
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Matthew McIntyre reposted thisMatthew McIntyre reposted this🎧 Privacy by Design Episode 5 - How publishers and advertisers are redefining personalisation in a privacy-first world In this episode, Lisa MacLeod, Director at FT Strategies, speaks with Richard Reeves, Managing Director of the AOP Association of Online Publishers, and Matthew McIntyre, Senior Vice President of Product Strategy for Activation at GroupM, about how to prepare for future changes in the privacy-conscious advertising ecosystem. They explore how publishers and advertisers are balancing personalisation with privacy by leveraging AI-driven advertising, first-party data strategies and Privacy Sandbox technologies. Listen to Privacy by Design now on Apple Podcasts or Spotify, or visit https://lnkd.in/dzgNE6UV Apple Podcasts 👉 https://lnkd.in/dBT_YhmT Spotify 👉 https://lnkd.in/dm4ez75q #PrivacySandbox #Podcast #Media #Advertising #Cookies
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Matthew McIntyre reposted thisThis morning, we’re thrilled to announce a transformative step forward for our business: WPP has acquired InfoSum, the world’s leading data collaboration platform. With InfoSum’s cutting-edge technology and global data network, we’re unlocking unparalleled opportunities for our clients: - Access to hundreds of billions of signals from major platforms, retailers, and media partners. - A privacy-first approach that ensures client data is never centralized, moved, or exposed. - The ability to train custom AI models in secure environments, delivering smarter audiences, optimized campaigns, and better business outcomes. By integrating InfoSum into WPP Open and Open Media Studio, we’re building a future where brands can move beyond the limitations of ID-based solutions and harness the power of Intelligence Beyond Identity. This means leveraging rich insights without relying on traditional identifiers, enabling brands to connect with consumers in more meaningful and privacy-safe ways. We’re also excited to welcome Lauren Wetzel, InfoSum’s CEO, to our leadership team. Lauren will work closely with Choreograph CEO Evan Hanlon to seamlessly integrate InfoSum’s capabilities into our platform while continuing to lead InfoSum as the premier data collaboration solution. This acquisition represents a bold leap into the future of predictive performance and AI-driven marketing intelligence. It strengthens our ability to deliver on WPP’s vision of AI-powered marketing intelligence, positioning Choreograph as the go-to partner for innovative, privacy-first solutions in the AI era. To learn more about what this means for our clients, watch this video featuring Brian Lesser, Lauren Wetzel, and Evan Hanlon: https://lnkd.in/gZ8iswP4Matthew McIntyre reposted thisWe’re excited to announce that InfoSum, the world’s leading data collaboration platform, is now part of GroupM! InfoSum’s patented cross-cloud technology enables secure collaboration across vast, diverse data sets—helping brands unlock actionable intelligence without ever exposing or moving sensitive information. As part of GroupM, InfoSum will accelerate innovation across WPP Open, ensuring brands can harness the power of data and AI to create smarter campaigns, stronger consumer relationships, and better business outcomes for clients This isn’t just an acquisition—it’s a bold step into the future of smarter, safer, and more effective marketing solutions and intelligence.
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Matthew McIntyre reposted thisMatthew McIntyre reposted this🎧 Privacy by Design Episode 5 - How publishers and advertisers are redefining personalisation in a privacy-first world In this episode, Lisa MacLeod, Director at FT Strategies, speaks with Richard Reeves, Managing Director of the AOP Association of Online Publishers, and Matthew McIntyre, Senior Vice President of Product Strategy for Activation at GroupM, about how to prepare for future changes in the privacy-conscious advertising ecosystem. They explore how publishers and advertisers are balancing personalisation with privacy by leveraging AI-driven advertising, first-party data strategies and Privacy Sandbox technologies. Listen to Privacy by Design now on Apple Podcasts or Spotify, or visit https://lnkd.in/dzgNE6UV Apple Podcasts 👉 https://lnkd.in/dBT_YhmT Spotify 👉 https://lnkd.in/dm4ez75q #PrivacySandbox #Podcast #Media #Advertising #Cookies
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Matthew McIntyre reposted thisI'll be chatting with Aislinn Ryan at NextRoll and Matthew McIntyre from GroupM next week on how to future proof your marketing - join us! #PrivacySandboxMatthew McIntyre reposted thisIs your marketing strategy future-proof? Join us Feb. 26 to hear an update on how the Privacy Sandbox is working with the ecosystem to accelerate towards a new era of online privacy. Don't miss this opportunity to gain guidance and best practices for navigating this new era of online privacy, RSVP: bit.ly/ARF022625
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Matthew McIntyre liked thisMatthew McIntyre liked thisI'm thrilled to announce our expanded partnership with Henkel Consumer Brands, who have awarded WPP their consolidated global creative and production business. This builds on the fantastic media partnership we began last year and is a huge vote of confidence in the WPP team. This is powerful proof that our strategy is working. Henkel was looking for a single, end-to-end partner to drive growth, and our ability to seamlessly connect world-class creativity with the transformative power of our WPP Open platform is what made the difference. It is an honour to be a trusted growth partner for our clients: bringing all our capabilities together in one integrated engine to help them achieve their ambitions. A massive congratulations and thank you to the incredible WPP teams who worked tirelessly to make this happen, and my deepest thanks to Henkel for their continued trust and partnership. We can't wait to write this next chapter together and accelerate your growth. https://bit.ly/42nElaR #WPP #Henkel #Partnership #Creativity #Marketing #AI #ClientObsessed #Growth
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Matthew McIntyre liked thisMatthew McIntyre liked thisInfoSum puts the trust in WPPs ability to be our clients trusted growth partner. Our mission before the acquisition remains unchanged - the scale has just been maximized. And with Open - the worlds first end to end agentic marketing platform - CMOs can now capitalize on trust by driving growth across the entire consumer journey. Data diversity is more important - more interesting than just identity. #InfoSummit ends with an exclamation point thanks to a fireside chat with Kate Rowlinson WPP Media speaking with Stephan Pretorius and Lauren Wetzel WPP Thanks to all who attended and more so those who made it happen. Ben Cicchetti Cara Hoenkhaus Lucas Pickett and the entire InfoSum and WPP DTS marketing team!! And happy birthday Lauren Wetzel 🎂🎈🎸
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Matthew McIntyre liked thisMatthew McIntyre liked thisThis week's 2026 Sports IP Revenue League is essential reading. Among the league table, the growers and the new revenue sources, my takeaway is the growing revenue gap between the world's biggest sports organisations and the chasing pack. 📈Top 20 properties are growing by 12% each year, twice the market average. 🏆Top 50 properties already take 54% of sports industry revenue, and this gap is growing. Top-tier organisations' cultural scale drives attention, attracts audiences & fans and draws revenue on an unmatched scale. Outside of this club, industry winners will need to find their own route to building relevance, audiences and relationships. SailGP's global, broadcast-first and partner-oriented approach is just one of a few paths laid out in the report. Report link in comments. Would love to hear your perspective.
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Matthew McIntyre reacted on thisMatthew McIntyre reacted on thisIt's been a few relaxing weeks since I departed from WPP Media. I've really valued the time to reconnect with friends and former colleagues, take a bit of a holiday, and continue to stay up to date with this rapidly evolving tech landscape. I've been having some great conversations around the future of AI and what leadership needs to look like going forward. 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐮𝐩 𝐟𝐨𝐫 𝐚 𝐜𝐡𝐚𝐭, 𝐨𝐫 𝐞𝐯𝐞𝐧 𝐚 𝐜𝐨𝐟𝐟𝐞𝐞, 𝐈 𝐰𝐨𝐮𝐥𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨! feel free to drop me a message 😊 I also want to take a moment to look back and say thank you to all the incredible people I had the chance to work with over the past five years at WPP Media. We achieved some great things together, keep it going!
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Matthew McIntyre reacted on thisMatthew McIntyre reacted on thisWhen you hit a wall and there’s no going back ~ London Marathon 2026: As I rest here reflecting what could I have done differently, I came to the conclusion fairly soon into the race that with 58000 people running the LDN marathon in the blazing heat is not for the faint hearted. Yes of course I had a target time - I work in media & were all a competitive bunch. But in reality the day is such a powerful event at times you can’t plan / train for what comes during the course. What went wrong: - Lack of sleep night before. - Went out to quick - GPS Garmin no good! - Strava decided to stop halfway - annoying! - Marathon playlist kept skipping - Stomach cramped up - couldn’t stick to my gel plan. - Both hamstrings tightened up at Canary Wharf - had to change strategy then & there! - Shooting pain down my lower back. - The sun was present throughout - oh yay! - Finally ‘T’ was flapping off the vest so fans yelling ‘OOKEY’ was fun. Throughout my posts I try look at the positives, so here we go. Life doesn’t always go to plan, sometimes like the above you just need to dig deep and move forward. I had so many amazing people pass me, encouraging me, all ages, disabilities & sizes. It’s the London Marathon anyone can achieve it if you get your mind right but it is the hardest fight you may have to take on. You have to remember what you’re doing it for, the charities, the crowds, your family and friends. Running, jogging, walking from Canary Wharf 8.2miles will always be my Everest, but we completed it & I couldn’t have done that without all the support so thank you. Raised over £3.7K across 2 charities in 7 weeks is overwhelming in itself, so thanks for your generosity. So I’ll end LDN Marathon with this - I didn’t get a PB (WR) like the legend that is Sabastian Sawe 1.59, but I did beat Peppa Pigs Dad 5.55. We keep moving, we go again. Dementia UK for Nan: https://lnkd.in/ecimZgtF Canal & River Trust: https://lnkd.in/eQrax5x2
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Matthew McIntyre reacted on thisMatthew McIntyre reacted on thisA little later than expected but the week has finally come to say goodbye. I could spend hours thanking everyone involved in my journey, so I’ve tried to narrow it down to a few people who gave me a chance and believed in me. Starting with Matthew Whaley and Joanne Whaley these two saw something in me that I’m not even sure I saw myself. My plan was to head to university after a year out, but I met Matt during a digital course I decided to attend and within 3 months I was packed up, moving to sunny Staines from Somerset and stepping into media. I had no idea what to expect, I was extremely naive and young, but these two took me under their wing and helped me grow into a man. I’ll forever be grateful. Luckily they don’t get rid of me and will continue to be my guardians throughout life. Next up was Northern and Shell. This was a crazy time. The one thing that stood out to me here was how close we all were, the team just connected and it genuinely felt like a family. Thanks to Jason Mawer for the opportunity, myself and George Evans were like little boys with a few ideas but it worked so well. A big mention to Simon Haynes too who led our team for the majority of my time, someone who scares the life out of you until you’re in his circle, then he’s like a lion protecting his cubs. Thank you. Index Exchange, 10 years of my life spent at this company. I remember the day that James Prudhomme and Roy Beeharry came into N&S to present the idea of header bidding and I was hooked. Their approach was so different, it’s where I found my love for whiteboards. A role came up and I went for it. I’m forever thankful to James Prudhomme , Will Doherty and Andrew Casale for the belief. It was not easy at the start, being told from buyer after buyer that SSPs weren’t worth speaking to, coming full circle to today where we’re at the forefront of buy side conversations. The one thing that hasn’t wavered during my time here is their values, consistently doing the right thing for the industry. It’s why I joined and it’s why I stayed. The current team, led by John Tigg, is at a really exciting stage and it’s been great to be part of that. John Tigg , thank you for being an incredible boss and for your support. Very sad to leave during a monumental time for Index Exchange, but leaving on the rise somehow feels right. Finally, a big thank you to Jessica Vasanthakumar, the support from you has been unwavering and continues to be. Thanks for everything, onwards and upwards. I’ll be having a couple of drinks at The Fence in Farringdon this Thursday from 17:00, if you’d like to say goodbye then you’re more than welcome. That’s me over and out, it’s been emotional.
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Matthew McIntyre reacted on thisMatthew McIntyre reacted on thisToday I’m pleased to share that we are launching a new AI Research Lab at WPP. The lab exists for a simple reason: to take a more rigorous, research-led approach to understanding how AI can fundamentally reshape marketing, grounded in deeper inquiry rather than surface-level application. This is about asking harder questions about how intelligence is created, validated, governed and applied across the marketing ecosystem. The lab will sit at the heart of the business, working across WPP, our clients, and leading technology partners to solve the hardest problems. Some of this work will be technical. Some of it will be strategic. Much of it will sit in the space between the two, where the real questions usually live. What excites me most is the opportunity to build a team and a way of working that looks further ahead, tests earlier, learns faster, and contributes seriously to where AI in marketing is going. More to come and if you want to get involved, please get in touch. https://research.wpp.com/
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Matthew McIntyre liked thisMatthew McIntyre liked thisToday we launched Ask Gemini in Chat 🎉 So proud of what the team has pulled off. A unified command line right inside Google Chat — ask a question, state a goal, and Gemini gets it done without you leaving the conversation. Incredibly excited to hear what our users think. Welcome to Chat's agentic era 🤖 https://lnkd.in/e4c_4XgxNew Workspace Intelligence delivers unified, real-time understanding to power agentic work. | Google Workspace BlogNew Workspace Intelligence delivers unified, real-time understanding to power agentic work. | Google Workspace Blog
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Matthew McIntyre liked thisMatthew McIntyre liked thisDelivering growth for our clients starts with marketing intelligence that is built on a deep understanding of consumers and what drives decisions. To do this, marketers need to think holistically with insight into both the digital and physical world. That’s why I’m delighted to share the integration of Google Earth AI into WPP Open. Google Earth AI brings together a vast universe of datasets representing the physical world, empowering WPP clients to understand, in real time, how physical events and environments shape behavior and consumer journeys. Get all the details and hear from WPP’s Stephan Pretorius and Google’s Yael Maguire: https://lnkd.in/eN9PeWVT #WPP #WPPOpen #AI #Google
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