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Wisconsin State Capitol, Madison The Capital Region's Primary Sources for Information & Advertising

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Wisconsin State Journal: The foundation of the Capital Newspapers marketing network

For readers in 19 counties, the Wisconsin State Journal (the state's second-largest morning newspaper) is an essential part of every day, delivering timely and important local news, information and advertising.

From the front page – with the first look at the day's important local, state and national news – to the entertainment-related Daybreak section, the Wisconsin State Journal wakes its readers up with an indispensable jolt of information and analysis.

The Capital Times: Madison's local newspaper

Every Monday through Saturday, The Capital Times puts the day's news in context while providing the latest news from your community – offering up an unapologetically progressive examination of current (and past) events.

As Madison's afternoon newspaper (mornings on Saturday), The Capital Times puts special emphasis on the local implications of area, state and national news, including late and breaking news from both the overnight hours and the very morning of publication.

Rhythm: Dane County's only weekly entertainment publication

Rhythm – the only weekly publication in Dane County dedicated solely to local entertainment news – is inserted into the Wisconsin State Journal and The Capital Times every Thursday.

Area residents make their entertainment spending decisions based on what's in Rhythm every week, and they find that the advertising is just as important to them as the editorial.

Sunday Wisconsin State Journal: The Capital Region's Sunday paper

With a reach of over 402,300 adults,* the Sunday State Journal is the single most effective way to deliver your message to the Capital Region market.

Sunday is an important day – it's a day that people claim for themselves to do the things they want to do. And what two-thirds of adults in the area want to do is read the Sunday State Journal.

The Sunday State Journal is the foundation of the Capital Newspapers product line. People look to it each week for news, tips, ideas and – most importantly – advertising.

And now, the Sunday State Journal's better than ever.

The Arts & Entertainment section is a complete and comprehensive look at the local, national and international scene.

Daybreak, always a local favorite, remains the area's best guide for planting a garden, building a deck, planning a wedding, cooking a dinner and just about anything else Capital Region residents are looking to do.

Marketplace: All advertising, all the time

When people in Dane County search for jobs, homes, cars or other great deals, they search Marketplace.

With employment listings, real estate listings, auto listings and more, Marketplace reach people who are specifically looking for advertising. And that means they're in the right frame of mind to receive your message.

Easy-to-follow classifications direct readers straight to the products and services that interest them most, making Marketplace the best way to reach job hunters, house hunters, collectors and anybody else on the lookout for a great deal.

Source: Scarborough Research Study, 2006-2007

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The Wisconsin State Journal and The Capital Times reach 465,000 area adults during an average week.

Source: Scarborough Research Study, 2006-2007

73% of adults in the Capital Region read the Sunday Wisconsin State Journal.

Source: Scarborough Research Study, 2006-2007

83% of Dane County adults read the Sunday Wisconsin State Journal

Source: Scarborough Research Study, 2006-2007

64% of all Dane County Sunday Wisconsin State Journal readers look at Marketplace. (Auto, Employment, Real Estate Ads)

Source: Scarborough Research Study, 2006-2007

Sunday advertising inserts are read by 63% of Dane County Sunday Wisconsin State Journal readers.

Source: Scarborough Research Study, 2006-2007

77% of Dane County adults read advertising.

Source: Scarborough Research Study, 2006-2007