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How FutureSplash Animator was Born
In the summer of 1995, we were at SIGGRAPH and got lots of
feedback from people that we should turn SmartSketch into
an animation product. We were starting to hear about the Internet
and the Web, and it seemed possible that the Internet would
become popular enough that people would want to send graphics
and animation over it. So we began to add animation to SmartSketch.
At the time, the only way to extend a Web browser to play
back animation was through Java. So we wrote a simple animation
player that used Java and was horribly slow. We stubbornly
kept at it though, and in the fall, Netscape came out with
their plug-in API. Finally, we had a way to extend the Web
browser with decent performance (this was the ancestor of
Macromedia Flash Player).
As it grew close to shipping time, we changed the name of
our software to FutureSplash Animator to focus more on its
animation capabilities. We also were growing tired of running
a company that didn't have much money to spend, and began
trying to sell our technology. After an unsuccessful pitch
to Adobe and turning down a bid from Fractal Design, we shipped
FutureSplash Animator in the summer (May) of 1996.
Microsoft, Disney and Macromedia Flash 1.0
Our big success came in August of 1996. Microsoft was working
on MSN and wanted to create the most TV-like experience on
the Internet. They became big fans of FutureSplash and adopted
the technology. I'm still amazed that they made their launch
of MSN dependent on a new animation technology from a six-person
company!
Our other high-profile client was Disney Online. They were
using FutureSplash to build animation and the user interface
for the Disney Daily Blast. Disney was also working with Macromedia
Shockwave.
In November of 1996, Macromedia had heard enough about us
through their relationship with Disney and approached us about
working together. We had been running FutureWave for four
years with a total investment of $500,000. The idea of having
a larger company's resources to help us get FutureSplash established
seemed like a good one. So in December 1996, we sold FutureWave
Software to Macromedia, and FutureSplash Animator became Macromedia
Flash 1.0.
Macromedia Flash Today
In 2001, Flash has been through five versions at Macromedia-and
it still has much of the code that was written for pen computers.
There are now 50 people building Flash instead of 3 when we
started FutureWave. It's evolved from a simple Web drawing
and animation package to a complete multimedia development
environment with 500,000 developers and over 325 million Web
users of the Flash Player. Flash has become synonymous with
animation on the Internet. It's even possible that Flash Player
is now the most widely distributed piece of software on the
Internet-ahead of Internet Explorer, Netscape Navigator, and
Real Player.
And one final note about LEGO-I'm delighted to
say they now use Flash to help sell their creativity-inspiring
bits
of colored plastic.
1, 2,
3, 4
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