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Giant Spatula

a Rolnitzky blog > thoughts about Mozilla marketing, the web, and some other stuff
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One Firefox T-shirt a Day Keeps Bad Style Away

Posted on December 5th . 3
The Mozilla Community Store launched yesterday with some really amazing ready-to-wear t-shirts and, even better yet, the opportunity to create your very own Mozilla inspired designs and add them to ...
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Fashion Your Firefox Collection

Posted on November 18th . 8
One of the best aspects of being a Firefox user is the chance to make your copy of Firefox unique to what you like to do on the web.  More ...
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Spread Firefox Affiliates Program version 2.0

Posted on September 30th .
I'm excited to announce that we've launched a number of improvements to the Spread Firefox Affiliates program. Some of the improvements are user-facing and some of them are back-end ...
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Facelift for Start Page Snippets

Posted on September 18th .
Laura recently posted about some new, fresh snippets that just went live on the start page. Read More →
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A Firefox website visitor, according to Google Ad Planner

Posted on September 16th . %
Recently I've been playing around with Google Ad Planner, which allows you to view a number of different website metrics -- visitor, pageview, and estimated reach data as well ...
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Back to the Survey Future

Posted on September 12th . %
Way back in April, 2007, we surveyed a small sample of new Firefox users (via the first-run page) just after they downloaded Firefox with the simple goal of learning ...

URL’s and branding of search marketing - Part II

Posted on August 22nd .
(Note: This is the conclusion of a two-part post.  You can find part one here.) In a previous post, I mentioned a variety of tests that were conducted through ...
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The Mozilla.com website: more than just pretty illustrations

Posted on August 18th . %
John Slater has written a really good post explaining the genesis of the new Mozilla.com website design, which went live with the launch of Firefox 3.  In general, the ...

Spread Firefox Affiliates Program Survey Results

Posted on August 8th . 2
We recently conducted a survey over at Spread Firefox, asking members of the Affiliate program some questions that will help with the phase 2 roll-out of the program.  Juliana ...