Social CRM: The Conversation

Paul Greenberg

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Paul Greenberg

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Biography

Paul Greenberg

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers" Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry.

His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 70 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003).

Paul is also the Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the godfather of CRM", the "Walt Whitman of CRM" and even "the Bob Dylan of CRM" by analysts and organizations throughout the industry. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks/communities in CRM as tools and channels for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog has been named the #1 CRM blog every year from 2005-2010 by all industry award providers. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and his collaboration with Brent Leary on the always funny, often cutting, CRM Playaz" is the most popular broadcast in the CRM world.

Paul was also named one of the most influential people in CRM by CRM Magazine in August 2008. In 2010, he was inducted into CRM Magazine's CRM Hall of Fame.

He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and and multiple other companies.

Currently, Paul lives in Manassas, Virginia with his wife and five cats. To reach Paul, please email him at paul-greenberg3@the56group.com. You can follow him at Twitter or join up with him on LinkedIn or Facebook.

About Social CRM: The Conversation

Paul Greenberg focuses on not only what CRM is but where its going in this blog on CRM strategy, technology, stories, companies and personalities.

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CRM Idol 2011: The Voting Starts NOW!

By Paul Greenberg | October 23, 2011, 7:42am PDT

Okay everyone, I’m going to have this as my only post or at least the one at the top of the page for the next 10 days through 6pm on October 31, 2011. What you see here is the 4 Americas and...
CRM Idol 2011: Now Finally It All Ends With EMEA

By Paul Greenberg | October 21, 2011, 4:00am PDT

Given that today is the day that CRM Idol finalist videos are going to be appearing in our dropbox folder for public viewing starting on Saturday October 22, I thought I’d finish the...
CRM Idol 2011 Finalists Reviews #2 - The Americas Redux

By Paul Greenberg | October 20, 2011, 4:00am PDT

Okay, yesterday we had the first of the two Americas finalists for your perusal. Now the last two. I’d say Slainte but that sounds ridiculous and has something to do with drinking, so...
CRM Idol 2011 Finals: Now for the Fun

By Paul Greenberg | October 19, 2011, 4:00am PDT

This Friday at 6pm Eastern time, the seven CRM Idol finalists - 4 from the Americas and 3 from EMEA - will be submitting their videos that will pretty much determine who is going to be chosen the...
Oracle OpenWorld 2011: 10110101010...No, Really

By Paul Greenberg | October 12, 2011, 4:00am PDT

Oracle, Oracle, Oracle. WHAT am I going to DO with you? On the one hand, you have certain parts of you that are very, very good. Word is (from a colleague or two who spends time talking to your...
Dreamforce 2011: Salesforce & the Social Enterprise Will Be Here All Week (Part 3)

By Paul Greenberg | September 21, 2011, 4:00am PDT

The “Other” Technology Stuff Chatter was the centerpiece of the social enterprise that salesforce.com announced but still only part of the technological foundation. Several other...
Dreamforce 2011: Salesforce & the Social Enterprise Will Be Here All Week (Part 2)

By Paul Greenberg | September 20, 2011, 4:00am PDT

The Keynote…. and The Mythos Yesterday, I covered the overarching principles that drive salesforce - the vision that this all - meaning the current drive for the social enterprise - and the...
Dreamforce 2011: Salesforce & the Social Enterprise Will Be Here All Week (Part 1)

By Paul Greenberg | September 19, 2011, 4:00am PDT

Every time I write about Salesforce, I feel compelled to tell the same story as my opening. So I’m gonna again, because I genuinely think that its vital to understand where they are coming...
Engaging Citizens the Right Way: Government Uses Twitter During Hurricane Irene

By Paul Greenberg | September 12, 2011, 7:00am PDT

A note on this post: This post was written by Bob Greenberg, President of GHInternational, a noted expert on emergency response management and particularly the way that we can use contemporary...
CRM Idol 2011: The Reviews Still Continue: #4B

By Paul Greenberg | August 29, 2011, 11:00am PDT

Okay, you’ve had time to digest the morning posts from CRM Idol, now time for the afternoon reviews That would be Vigilus, Assistly, Front Row Solutions. We’ve tried to be as kind as...