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Just-PRODUCE Case Study

Target Entertainment
THE COMPANY - Target Entertainment is a successful rights and production business. With offices in London, New York and Los Angeles, it creates content and manages rights and brands. Target Entertainment Group was formed by CEO Alison Rayson as an international TV distribution company in 1998.

In 2004 it launched it’s entertainment production, licensing and home entertainment divisions.

Since then it has expanded further by setting up a children’s and family content business and a feature film investment and sales arm.

In 2007 Target Entertainment Group acquired UK distribution company Minotaur International and formed strategic alliances with Virgin Media TV and SMG to act as their preferred distribution partner.

In December 2007, former National Geographic Television International/Granada International and Itel senior executive Ian Jones joined Target as managing director,responsible for the day to day running of the group’s rights and content divisions.

Target acquired leading UK drama production company Greenlit Rights in early 2008.


THE CHALLENGE - Like so many companies in the TV & Film sector, Target was using disparate systems throughout the group. There was a need, now that the group was growing, to put in place a system that would streamline the processes internally, enabling full reporting functionality from one set of data.

“It really is a brilliant system and perfect for what we, and I think, many distributors need.”

said Gavin Reid at Target





The system had to be fully featured from a financial perspective and at least replace the functionality from the current Jaguar system and Minotaur’s Sage Line 50 system. Within the decision making process was the need to integrate with another product called RightsTracker, being implemented at the same time. RightsTracker is a sales, rights and distribution handling system for Target.

The idea was that Royalty reporting, sales invoicing and business analysis was then going to come out of the Creative system, so the integration with RightsTracker had to be perfect.

Gavin Reid the Financial Director at the Target Group said “It really is a brilliant system and perfect for what we, and I think, many distributors need.”
THE SOLUTION - Creative had previously implemented a financial solution at Hat Trick Productions. This helped them understand the nature of Targets requirements.

Microsoft Dynamics NAV is a great solution for Target. It has the flexibility and scalability for growth. It is a true multi-currency, multi company system, and the reporting functionality via the dimensional analysis is second to none. With the Microsoft Outlook ‘look & feel’ to the product it makes it ideal for fast uptake of a new system internally within the Target Group.

The ease at which we can import data into Microsoft Dynamics NAV made integration with the new RightsTracker system straight-forward. The Royalty reporting module has just been completed at Target. This has been quite some project because of the complexities of Royalty reports.


THE BENEFITS - There are three main criteria that most companies seek when looking for a new system.

Risk, Timeframe (implementation and ‘internal take-up’) and Return on investment.
  1. Creative have a unique solution (Just-MIGRATE) for migrating data from Sage Line 50. This brings across as much data from the old system as is required. This gave peace of mind that important data from the past was not lost in the implementation of the new system.
  2. The timeframes for the initial implementation of the financial system have been met very well by Target and Creative in partnership. The Royalty reporting took longer than expected, however that can be the case when the requirements are that complex.
  3. The ‘internal take-up’ of the new system has been pretty good due to shrewd project management internally at Target by Gavin Reid.
  4. The return on investment is too early to tell.
To summarise, Target Entertainment and Creative have partnered to give Target a system that will be streamline processes, deliver strong reporting functionality and be future-proof to changes in the business and changes in the product.

Royalty reporting really is a ‘holy grail’ in the industry. This has been achieved in a system that:
  • Integrates with RightsTraker
  • Delivers with a strong financial back end
  • Delivers excellent Royalty Reporting
Matthew Ash the Sales Manager at Creative explained that “the Target Entertainment Group is a great customer to have in this sector. Their knowledge and skills in the industry made for an excellent project”.

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