AI is everywhere
Once the stuff of science fiction, artificial intelligence – AI for short – is streamlining our work and daily lives in ways previously thought impossible. A new wave of intelligent machines is transforming the way we interact with and leverage technology, and in the process, making our lives smarter every day. Read on to learn more about what AI is and how Samsung’s semiconductor solutions are taking it to the next level.
What is AI?
In a nutshell, AI technology enables computers to think in a similar way to humans. This means that when faced with a task, an AI system will take in information from its environment, select an appropriate response, and learn from any mistakes it makes to ensure success the next time around.
AI is actually an umbrella term for a wide range of technologies, including machine learning and natural language processing.
Today, it’s found in everything from smartphones and appliances to autonomous vehicles and even healthcare. And that’s just the beginning; it won’t be long before AI technology is as ubiquitous as it is convenient.
Devices that interpret the world around them
Perhaps the simplest way to think of AI is as technology that enables devices to perform tasks that require human-like cognition. Image and speech recognition are clear markers of such intelligence, and two areas where AI is rapidly advancing.
Image recognition systems are quickly becoming capable of not just recognizing objects and facial expressions, but also the context and nuance behind them. Some can even utilize this insight to generate completely new, ultra-realistic images.
Speech recognition systems are leveraging deep learning to analyze billions of words, along with complex phrases and sentence structures, and enable intelligent assistant services to understand and respond to users’ sophisticated commands.
Teaching technology to learn
The process of enabling devices to think for themselves begins with an AI concept known as machine learning. The idea is simple: rather than programming a computer to perform a certain task, you teach it to identify patterns in data and make reliable decisions on its own.
Deep learning is a subset of machine learning in which artificial neural networks – algorithms inspired by the structure of the human brain – are used to identify patterns in large amounts of data. Deep learning can be applied to support complicated functions like automatic language translation, and it’s ideal for large-scale social and business applications.
Reasoning machines
TIt’s one thing to train a system to recognize what it’s seeing. It’s another to ask that system to draw from data it’s analyzed and ‘imagine’ a completely new outcome – or a concept or object it’s never seen before. Training AI systems to make inferences has proven difficult thus far, but thanks to advancements in deep learning, we’re getting closer all the time.
Once AI systems become capable of reasoning, they’ll be able to ‘think’ more flexibly, just like humans, and make inferences about the relative relationships between objects they recognize. This sort of relational intelligence is poised to revolutionize a variety of fields, including the automotive and manufacturing industries, as well as finance and security.
‘Big picture’ AI
Typically, when a person makes a decision, they consider not just its immediate impact, but any future ramifications as well. Sometimes, looking at the choice from a long-term perspective leads us to choose an option that may not be the best for the moment, but will pay off in the long run.
Many AI systems today are trained to do the same.
Taking a big-picture approach to decision-making, they ‘imagine’ the outcome of each option before ultimately selecting the choice that’s most likely to achieve the end goal – even if that choice presents difficulties in the short term.
Taking HPC
to the next level
The impending influx of AI services and technologies will unlock new and dynamic applications for high-performance computing (HPC).
Applications like live-streaming services, which require massive amounts of data to be processed in real time, will deliver crisp and clear content thanks to lightning-fast, HPC-powered IT infrastructures. HPC clusters will also benefit from increased efficiency, facilitating speedy data transmission between compute servers and storage. In addition, the costs associated with supporting HPC will lower as cluster architectures become more efficient at managing resources – lowering businesses’ TCO (total cost of ownership).
Advancing AI
in automobiles
Not only has AI paved the way for the development of self-driving cars, it also holds the keys to making our commutes safer and more efficient.
Connected vehicles employ dozens or even hundreds of sensors to, among other functions, 1) detect potential hazards before drivers see them, and take control of the wheel to avoid accidents, 2) monitor critical components to help prevent failure, and 3) monitor the driver’s gaze and head position to detect when they may be distracted or drowsy. Talk about driving innovation!
Advancing
AI
in entertainment
Artificial intelligence is changing the way we enjoy our favorite entertainment by enabling smart TVs to truly live up to their name.
Manufacturers like Samsung are using AI to offer users more personalized content recommendations, and allow them to control their TVs with simple voice commands. In addition, several of Samsung’s latest TVs utilize machine learning to enable users to enjoy their favorite content in the most immersive resolution available: 8K.
A built-in AI processor upscales content of all kinds into crystal clear 8K, taking users’ viewing experiences to the next level.
Driving AI innovation
With a comprehensive portfolio of AI solutions, including everything from mobile processors and memory to HPC, automotive and TV technologies, Samsung is paving the way for the implementation of smarter, more personalized and ubiquitous AI. Samsung’s Exynos mobile processors feature advanced NPUs (neural processing units) for more powerful and efficient on-device AI, while its memory solutions, including the LPDDR5 mobile DRAM, are optimized to handle AI systems’ demanding performance requirements. The company’s HBM2E (high bandwidth memory) solutions offer the performance, capacity and efficiency required to support next-generation AI technologies, while its low-latency storage devices, including the Z-SSD, are engineered to manage AI and HPC workloads with ease. Memory solutions like the Samsung AutoSSD are advancing smart car development by enabling effective, high-speed vehicle-driver feedback, while next-generation system-on-chip (SoC) technologies are combining powerful processing with machine learning to foster rich 8K entertainment experiences on Samsung’s latest TVs.

