Impressive Hosting

What are the core tenants of great WordPress hosting?

Hosted by Jesse Friedman
Head of WP Cloud

  • How Can Excellent Product Marketing Make WordPress Hosting Better?

    How Can Excellent Product Marketing Make WordPress Hosting Better?

    Jesse Friedman sits down with Krys Lambiase, Senior Director of Product Marketing at Bluehost, to discuss how effective product marketing can transform WordPress hosting. They explore creating personalized experiences that guide users based on their specific goals, avoiding confusing interfaces, and extending onboarding into ongoing customer education and support. Chapters: 00:34 Introduction01:31 Getting Personal(ized) with…


  • How Do We Build a More Collaborative WordPress Economy?

    How Do We Build a More Collaborative WordPress Economy?

    In this episode of Impressive Hosting, Jesse Friedman continues his conversation with Tom Fanelli, CEO of Convesio, exploring how the WordPress ecosystem can become more collaborative. Tom emphasizes that “we truly do sink or swim as a community.” He introduces his concept of “Guildenberg” – a professional guild enabling knowledge-sharing between hosts, agencies, and plugin…


  • How Did Convesio Scale Their Hosting Business Without Racing To The Bottom?

    How Did Convesio Scale Their Hosting Business Without Racing To The Bottom?

    In this episode of Impressive Hosting, Jesse Friedman talks with Tom Fanelli, CEO of Convesio, about their innovative containerized WordPress platform. They discuss proactive support through Slack, the focus on mission-critical commerce sites, and how providing premium service at premium price points enables higher quality customer experiences.


  • What the Frick is Managed Hosting?

    What the Frick is Managed Hosting?

    In this episode of Impressive Hosting, Jesse Friedman discusses managed WordPress hosting with Jessica Frick (Pressable) and Joshua Goode (WP Cloud). They explore what defines quality managed hosting, covering security, performance, reliability, and developer tools while emphasizing the importance of site isolation, robust support, and thoughtful infrastructure decisions.


  • What are higher education clients looking for from WordPress and digital agencies?

    What are higher education clients looking for from WordPress and digital agencies?

    In this episode of Impressive Hosting, Jesse Friedman interviews Aaron Ware and Joshua Goode about WordPress hosting for higher education. They discuss strategies for managing traffic during enrollment, performance optimization, caching solutions, and the pros and cons of WordPress Multisite versus single-site setups. Decisions should reflect specific institutional needs and context.


  • Are You Joining Us at CloudFest 2025 to Support the Secure Hosting Alliance?

    Are You Joining Us at CloudFest 2025 to Support the Secure Hosting Alliance?

    Jesse Friedman interviews Christian Dawson of i2Coalition on the Secure Hosting Alliance launch at CloudFest 2025. They discuss establishing ethical hosting standards and a trust seal. Dawson emphasizes collective action against low-quality providers and the conference’s networking opportunities in Europa Park, highlighting the importance of quality service in the industry.


  • How is the Secure Hosting Alliance Building a Safer, Freer Internet?

    How is the Secure Hosting Alliance Building a Safer, Freer Internet?

    In this episode of Impressive Hosting, Jesse Friedman speaks with Aaron Ware from Linchpin and Joshua Goode from WP Cloud at Automattic about WordPress hosting for higher education. They discuss approaching university websites, managing peak traffic during enrollment and commencement, and the debate between WordPress Multisite versus single-site implementations. The conversation covers performance optimization, caching…


  • Is A “Domain of One’s Own” the Future of Digital Identity in Higher Ed?

    Is A “Domain of One’s Own” the Future of Digital Identity in Higher Ed?

    In this episode of Impressive Hosting, Jesse Friedman discusses higher education’s hosting needs with Jim Groom and Ronnie Burt. They highlight WordPress Multisite’s role in facilitating digital spaces for students, the importance of “A Domain of One’s Own,” and strategies for managing peak traffic during semesters, emphasizing scalability and user control in academic environments.


  • If you profit from Open Source are you obligated to give back?

    If you profit from Open Source are you obligated to give back?

    Jesse talks with Vic Ciorbaru, Chief Development Officer at MariaDB Foundation, and Kevin Ohashi, Founder of ReviewSignal, on new open source projects they’re involved in and whether or not companies who profit off of open source technology have an obligation to give back.